Black Friday 2026: Partner Campaign Pitch

1.

Black Friday 2026
PITCH DECK
Company confidential

2.

Company confidential
Biggest Retail Promo & Visibility
Moment of the Year
This November, Wolt celebrates Black Friday as
conversion-focused, retail-led event, reaching
hundreds of millions of impressions across Wolt
app, CRM, Online & Offline Media*.
We aim to (re)engage our customers via:
● Tight 2-week campaign window to
maximize impact & efficiency
● Hundreds of deals from top merchants
● Exclusive Wolt+ offers – up to 50% annual
plan discount & members-only deals
*Planned in selected markets only

3.

Black Friday 2026: Key Facts
Company confidential
Company confidential
A two-week, Wolt-funded growth moment designed to
build demand, drive traffic and highlight partners at scale
216M+ visibility
Expected campaign impressions
Extended visibility across In-app, CRM, Social Media, Influencers,
Online & Offline channels*
30 markets
One shared
global moment
Unified campaign across all Wolt
countries with local adaptation
for selection & relevance
*Planned in selected markets only
€1.8M
Wolt-funded
investment
Dedicated funding for exclusive promotions,
discount co-investment and
high-impact media activations
Nov 16-30
2 weeks of
maximum impact
A focused window to build anticipation
and capture peak Brand Friday +
Cyber Monday demand

4.

Company confidential
Learnings from Black Friday 2025
Top non-food retail partners grew sales by +30-140% and first time users by +40-120%
trending_up
Partner Sales Uplift
GREAT
+22% to +62%
GOOD
+10% to +22%
person_add
visibility
First Time Users
Uplift
Partner Sessions
Uplift
GREAT
GREAT
+46% to +99%
+25% to +124%
GOOD
GOOD
+28% to +46%
+12% to +25%
Great: top quartile; Good: second quartile. Based on Electronics, Pet Supply, Toys, Games & Kids, Health & Beauty, Pharmacy,
Home & DIY, General Merchandise Enterprise partners with 200+ weekly orders.
Customize numbers here
4

5.

Company confidential
Spearhead
HOW TO PARTICIPATE

6.

Company confidential
Unlock Spearhead visibility by optimizing Customer Experience
for Black Friday
Spearhead packages is only available to max 5 best partners
Have the best quality deals along with top customer experience.
Deadline for sign off: 30 Sep
Option 1: Item Promos
Option 2: Basket Promos
Hot Offers
(required for Spearhead)
Item Discounts
Basket Discounts
Promo parity & (recommended)
Wolt exclusive offers
Top Brands: Feature 5–10 topperforming items.
Sizing: Ideally target 15-25% total
basket discount.
Breadth: >5% of assortment or >100
items.
Deep Cuts: Target 40–50%
discount.
Threshold: MOV higher than ABV,
ideally by 20%.
Depth: >20% discount target.
Funding: 70% funded by Mx.
Focus: High priority on top-sellers.
High-Value: Require >10% off for
items >€200.
Deal rotation: Recommended if join
more than 1 week.
Exclusive or early-launch deals
relative to in-store.
Criteria may vary slightly for items
priced above >€200.
Deal rotation: Recommended if join
more than 1 week.
6

7.

Company confidential
Be operationally ready for Black Friday
Area
Settings
Staffing
Inventory
Ops Excellence
Key actions
• Set correct opening hours for the whole campaign
• Update the picking app + enable notifications
• Add a dedicated picker at 4+ orders/hour
• Roster extra pickers for peak days
• Over-stock your hero/deal SKUs - never sell out
• Refresh availability daily to ensure SKUs are in stock
34

8.

Spearhead Standard Visibility
CRM
Direct reach in-app — keep your brand top of mind
• Logo placement in campaign CRM channel (email/in-app)
Prime in-app visibility — showcase deals
In-app
discovery
Landing Pages
Black friday paid
marketing
• Logo placement on the Hero Banner
• Placement in Black Friday Category Carousel Venue list
• Venue list in the merchant carousel.
Stay visible all campaign long
• Venue list link in the in the landing pages including
category carousels
Benefit from the campaign marketing
• Logo & item placement in digital paid media
*Markets with sufficient budgets only
Company confidential
Directional visual reference (mockups)