MAD – Internet & Mobile Advertising

1.

MAD – Internet & Mobile Advertising
New Delhi, India
www. tdiindia.com
www.mobileandinternetadvertising.com

2.

Introduction to TDI International India P Limited
1.
2.
An Experienced Premium Transit and Digital Advertising Company. Leaders in airport
advertising for 29 years, with Exclusive rights to 9 airports, 73 metro stations
Outdoor, Internet & Mobile advertising agency with 20 offices, Largest outdoor inventory of 6500
display sites and over 500 customers
Integrated Business Model Providing Wide Range of Outdoor Solutions
Airport
Advertising
■ Exclusive advertising rights for 9 airports across India
■ 5,500+ advertising sites spread across high visibility zones in airports
Metro
Advertising
■ Exclusive advertising rights for 73 Delhi metro stations
■ 1800+ advertising sites spread across strategic locations at stations
Media
Services
MAD
Internet &
Mobile
Advertising
■ Specialized out of home media agency offering advertising solutions
■ Services include strategic planning, media buying and media execution
■ 150+ clients and 680 websites across Mobile and Internet advertising
■ 3600 advertising solutions including ideation, conceptualization, media planning, media
buying & execution of campaigns.
■ Partnerships with Google, Alibaba.com, Yahoo, Hot Star, major ad & affiliate networks etc.
Private and Confidential

3. PAN India presence to provide diverse options & nation-wide campaigns to clients

PAN India presence to provide diverse options & nation-wide campaigns to clients
20 offices serving
clients in every part
of India
Partner offices
serving clients in
every part of India
including Rural, B/C
cities, SMEs
• Clients can roll-out a campaign nation-wide
without any implementation challenges
• All round visibility, diverse options and real
time service to the clients
TDI Offices
Private and Confidential

4.

Introduction to Mobile and Internet Advertising Division
Founded in 2008, MAD has a dedicated team of professionals
focusing on Innovations & Engagements through Social Media,
Search marketing, online advertising and mobile
advertising using latest advertising tools and techniques
MAD offers 360 degree advertising solutions on these media
starting from ideation, conceptualisation, media planning, buying,
designing, development, execution capabilities
150+ Clients & Associations with Alibaba,com, Google,
Hotstar , Yahoo and major ad & affiliate networks
Clear “Processes, Checklists”
Passionate about Innovations, Quality, Service & Support
Dedicated Ideation (Pre-Sales) Team that Focuses on Creatives,
Media Planning, Buying
Dedicated Social Media / Search / MIS / Operations team
MAD has fastest Campaign Execution Time
www.MobileAndInternetAdvertising.com
Private and Confidential

5.

Partnerships with Global Giants in Internet & Mobile Media
India’s first Channel Partner of www.Alibaba.com World’s Largest
B2B E-Commerce Portal. 455 Million + Members spread across 200+
Countries. 6:1 Buyer : Seller Ratio making it a paradise for Exporters
seeking to expand their business across the world by Buying Gold Supplier
Membership from us
We are Google Ad Words SMB Partners authorised to sell Text Advertising
on Google Search, Banner Ads on Google Display Network, Video Ads on
YouTube. The campaigns are created & optimized by Google Trained &
Certified MAD Professionals
We are Globally the first Channel Partners authorised to sell Yahoo
Native Advertising. The Campaigns are run by Yahoo & Yahoo trained
MAD Professionals
We are Channel Partners Authorised to sell Advertising Inventory
on HOTSTAR (the mobile TV offering from STAR TV). The campaigns are
managed by us.
www.MobileAndInternetAdvertising.com
Private and Confidential

6.

Mobile & Internet Media Options we offer (Partial List)
SMS / WAP
PUSH
Wallpaper
Instant
Gratification
Contextual/
Text Ads
Placement
Ads
Mobile apps
Game ads
Shortcode
Gaming
Mobile/Intera
ctive Apps
Website
Design
Augmented
Reality
Corporate
Presentations
360 degree ad
solutions
Longcode
MMS - MMS
Video
Loyalty
Solutions
Website
Development
Media Mix
Community
ERP s/w
Keywords
USSD
Print / FM
/TV – MAD
Ads
Search
Campaigns
Social Media
Virals
Ad n/w
Missed Call
Voice Portal
Call/ Click to
Action
BRAND
SEO/SEM
Banner
Creation
Innovations
Subscription
Alerts
Interactive
Voice
Response
Consulting
CPM
CPC/ PPC
CPL
Traffic
Generation
Ad Serving
Brand Zone
Ringtone
mCoupon
Media
Planning
Emailers
Creative
Agency
E Commerce
Customer
Care Zone
Out Bound
Dial
WAP sites
Media Buying
Newsletter
Reputation
Management
CPS
Bluetooth
Advertorial
Ring Back
Tone
Mobile
Internet sites
Campaign
Execution
Google
Adwords
2D / 3D Clips
Web Site
Roadblocks
Blu-fi
Zone
Sponsorships
Interactive
SMS
Campaign
Ideation
Video pre &
post roll
Facebook
LinkedIn
Twitter You tube
Multilingual
Content Ads
www.MobileAndInternetAdvertising.com
Private and Confidential

7.

Creatives, Designing, Development, SEO, SMO & Reputation Management
Our team of experts design & develop Creatives, Electronic Direct Mailers, SEO
Friendly Websites and increase the volume and quality of traffic to client’s website
for targeted keywords by improving its rank in the search results
Social Media Optimisation & Reputation Management are used to enhance
Brand on the Social Networking sites and also to remove the negative search results
about the Brand
Creatives
www.MobileAndInternetAdvertising.com
Private and Confidential

8.

MAD has the Fastest Execution Time – Case Study
5:00pm; 22-Sep
Contract Signed
10:00am; 23-Sep
MAD adopted 60
creative in NIGHT as
per display size and
got the client approval
10:19am; 23-Sep
Creatives created and sent
to Yahoo, Bharat
Student, Zapak, Orkut,
Ad Network
Total Turnaround Time from signing the contract to
deployment at 5 different websites/ad networks: : 17
hours
3:16pm; 23-Sep
2:00pm-3:00pm; 23-Sep
Proof of
deployment/Screenshots
sent
Yahoo, Bharat Student ,
Zapak went live
www.MobileAndInternetAdvertising.com
Private and Confidential
1:00pm-2:00pm; 23-Sep
Yahoo, Bharat Student ,
Zapak QC done

9.

0
B2C Case Studies : Social Media Engagement & 360 solution
0
360 Solution - Ideation, Creation, Media Panning, Media Buying & Implementation
Facebook “Big Boss Ke Saath”
Phase – I : Teaser Campaign for a week
Phase –II : Answer and meet Big Boss
Result – 31,031 likes in 20 days.
HCL ME – Name the Mascot
Build awareness of HCL ME Laptops
Execution through Microsite, Contests, Banners,
Social Networking, Email
Outcome : 25m impressions, 1m registrations of
potential customers
3 step Campaign
Register with the microsite, Name the mascot, Winner
gets the latest HCL ME Laptop, free
www.MobileAndInternetAdvertising.com
Private and Confidential

10.

B2B Case Studies : EDM – Cheil (Samsung), PPC for Hughes
EDM activity for Samsung Laptops
Search Campaign for Hughes Global Education
Moneycontrol
Indiainfoline
Business-Standard
(SmartInvestor)
Monster
Indianexporters
TradeIndia
FranchiseIndia
EnterpreneurIndia.in
Keyword: Business management
www.MobileAndInternetAdvertising.com
Private and Confidential

11.

SME, SMB, Retail Case Study
Objective of the Campaign
To increase the enquiries of the Telecom products from SME, SMB, Retail segments
Spread Knowledge about the advantage of the Products :
—
Broadband
—
Managed Hosting
—
Content Delivery Network (CDN)
—
MPLS – VPN
—
Internet Leased Line (ILL)
—
Secure Connect
—
InstaOffice
SME Organizations between 1-500 employees
Scope of the Campaign
Media Vehicles
—
Banners
—
Text
—
Search
—
Placement
—
EDM
Websites
—
Affiliate Network for Lead Generation
—
Run On Network on the Ad Network
—
Google adwords (Search)
—
Google adwords (Placement)
www.MobileAndInternetAdvertising.com
Private and Confidential

12.

Internet Advertising Banner Inventory Buying :Case Studies
*
Banner Advertisement on timesofindia.com
Duration two months
*
*
Banner Ad was done on ww.indianrail.gov.in
respectively
Banner Ads were done for the promotion
of above brands on www.irctc.co.in
Banners were displayed on the fixed
locations of the website
The banners were run for fixed
durations
Duration one month
* Through agency
www.MobileAndInternetAdvertising.com
Private and Confidential
*

13.

Mobile Advertising : Case Studies
SMS Promotion was done for the launch of 22
“DIGIWORLD STORES”
22 lacs Bulk SMS were sent with 30 days
validity
SMS Activity was done for Bata Store
Gurgaon Sec 17 for the promotion of the
Anniversary offer for Flat 10 % off
85,000 SMS were sent
Some other companies - sms / obd / email campaigns
www.MobileAndInternetAdvertising.com
Private and Confidential

14.

Client Speak
www.MobileAndInternetAdvertising.com
Private and Confidential

15.

Client Speak
www.MobileAndInternetAdvertising.com
Private and Confidential

16.

Client Speak
www.MobileAndInternetAdvertising.com
Private and Confidential

17.

MAD - Partial List of Clients
……and many more
www.MobileAndInternetAdvertising.com
Private and Confidential

18.

Thank You & Look Forward to Work Together
Sanjay Sharma
Global Head
TDI International India P Limited
42, Rani Jhansi Road,
New Delhi 110055. India.
Tel: +91 11 4253 4300
Handphone: +91 98184 53031
[email protected]
This material is exclusive property of TDI. No part of this presentation may be used, shared, modified and/or disseminated without permission.
www.MobileAndInternetAdvertising.com
© 2015 TDI. All rights reserved.
Private and Confidential