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PR on the Internet
1. PR ON THE INTERNET
2. PR ON THE INTERNET
1.2.
3.
4.
5.
Introduction
Types of the Internet resources
Promotion on the Internet
Dirty methods
References
3. PROs & CONs
PROs & CONsRelatively cheap
May use all kinds of
channels
Gives a perfect chance for
two-way communication
Highly credible
Easy tool for
communication btw
strangers
Immediate & anonymous
PASSIVE
Perfect tool for dirty PR
(credible, anonymous,
immediate)
Strangers: starts
functioning without control
No way to delete info
4. BASIC INTENET RESOURCES
Web sitesSocial networks
Browsers/
search engines
Portals
5. TYPES OF INTENET RESOURCES web sites
Visit-card-typeweb site
Promo web site
Corporate/
official web site
6. TYPES OF INTENET RESOURCES inner use
Corporate media (part ofweb site/ intranet)
7. TYPES OF INTENET RESOURCES community resources
BlogsSocial networks
Chats & forums
Reviews
8. TYPES OF INTENET RESOURCES other
Libraries, dictionaries,maps, games, porn, etc.
Web site to serve the need
of other resources
(catalogues, ratings,
archives, etc.)
9. ADVERTISING ON THE INTERNET
ViralBanners
Text ad
Rich media
Contextual
Product placement
Mail lists & posts (e-mail,
social networks)
Panel ad
Non-standard advertising (video
games, screensavers, flash animation)
10. PROMOTION ON THE INTERNET
Likes and reposts for a discountPress releases
Online conferences/activities
11. PROMOTION ON THE INTERNET
Visit exchange systemsSearch optimizing
Cooperation with thematic resources
Joining a catalogue or a content
provider
After-indexation
12. DIRTY METHODS
SpamSpamdexing (cloaking, doorways,
code swapping)
Messages in forums or social
networks
Typescwatting
Quotation spam
Pop-up windows