Co - marketing plan. Yandex and Ozon. November plan report

1.

Co-marketing plan
On-line Black Friday campaign _November results
Campaign period: November,01 – November, 30
Goal: Increase OPPO brand visibility and promote special price offer and drive traffic to OPPO official brand store
Budget: 3 700 000,00 (with VAT)
1 wave of Black Friday 01-14.11
11.11 Main Page item seller
11.11 Banner HOT. Landing
Platform type Impressions
Mobile+
Desktop
4 490 424
Clicks
CTR
Card
Favorites
74 559
1,7%
1 580
1 552
Spending 1,2 mln RUB CPC
Platform type Impressions
Mobile+
Desktop
9 230 682
Clicks
CTR
Card
Favorites
71 023
0,8%
990
1 083
Spending 0,9 mln RUB CPC
1

2.

Co-marketing plan
On-line Black Friday campaign _November results
Campaign period: November,01 – November, 30
Goal: Increase OPPO brand visibility and promote special price offer and drive traffic to OPPO official brand store
Budget: 3 700 000,00 (with VAT)
2 wave of Black Friday 23.11-30.11
BF Item HOT. Landing
BF Banner HOT. Landing
promo-price
communication
A-models
Platform type Impressions
Mobile+
Desktop
2 659 000
Clicks
26 711
Spending 1,0 mln RUB CPC
CTR
1%
Card
601
Favorites
611
Platform type Impressions
Mobile+
Desktop
3 599 690
Clicks
CTR
Card
Favorites
35 890
1%
472
307
Spending 0,9 mln RUB CPC
2

3.

Co-marketing plan
On-line _November
Period: Nov,1 – October, 30
Budget: 5 086 RUB (with VAT)
Channel
Model
A78 8/256
OZON
Period
Cost incl.
VAT
Placement
11.11 Main Page item seller
900 000,00
11.11 Banner HOT. Landing
1 200
000,00
01.11-14.11
Black Friday
A78 8/256
promo-price
communication
A-models
Campaign
BF Item HOT. Landing
600 000,00
BF Banner HOT. Landing
1 000
000,00
23.11-30.11
SubTTL incl VAT
Campaign results exceeded planned media targets
Spending on ads 3,7 mln RUB
3 700
000,00
CPC (Cost per Click) 53,02 ₽
CPM (Cost per 1 000 impressions) 220,68 ₽
Campaign figures:
Impressions 4,56 million
Clicks 19,011
CTR (click-through rate) 0.42 %
3

4.

Co-marketing plan
On-line _November
Period: Nov,1 – October, 30
Budget: 5 086 RUB (with VAT)
Brand
OPPO
Period of campaign
13.10-31.10.2023
Plan
Buying
format
Targeting
Spending incl.
VAT
Main page banner / Hero banner
CPM
By
interests
1 008 000 ₽
Banner in the carousel of promotions as part
of the Autumn promo
fixed
no
Department of Electronics. Banner in the
carousel of promotions
fixed
no
Banners in the Discounts & Promos section
fixed
no
Placement
0 ₽
no
Campaign results exceeded plannedfixed
media targets
Campaign figures:
Impressions 4,56
million
TOTAL
Clicks 19,011
CTR (click-through rate) 0.42 %
fixed
16.1031.10.2023
13.1027.10.2023
13.1027.10.2023
13.1027.10.2023
13.1027.10.2023
Impressions
Clicks
CTR
3 600 000
12 600
0,35%
200 000
1 000
0,50%
200 000
1 000
0,50%
200 000
700
0,35%
Impressions
Clicks
4
16
028 098
329
189 372
605
153 845
784
196 302
463
13.10250 000
0,50%₽
CPC
(Cost per
Click)1 250
53,02
27.10.2023
249 267
830
CPM (Cost per 1 000 impressions) 220,68 ₽
no
1 008
000,00 ₽
Fulfilment, %
CTR
Impress
Clicks
ions
CTR
0,41%
112%
130%
116%
0,32%
95%
61%
64%
0,51%
77%
78%
102%
0,24%
98%
66%
67%
0,33%
100%
66%
67%
0,42%
103%
115%
112%
Spending on ads 3,7 mln RUB
2 SKUs in Top Good
Department of Electronics . Large banner in
rotation
Period
Fact
4 450 000
16 550
0,37%
4
567 617
19
011
4

5.

Sales changes
Before promo
During promo
Dynamics
Продажи
22 093 660
69 344 817
↑214%
Заказы
2 913
6 779
↑133%
7 585
10 229
AOV
(average price)
Uplift promo
GMV
39 021 839
5

6.

Co-marketing plan
On-line _November
Period: Nov,1 – October, 30
Budget: 5 086 RUB (with VAT)
6

7.

Co-marketing plan
On-line campaign _October results
Brand
OPPO
Period of campaign
13.10-31.10.2023
Plan
Buying
format
Targeting
Spending incl.
VAT
Main page banner / Hero banner
CPM
By
interests
1 008 000 ₽
Banner in the carousel of promotions as part
of the Autumn promo
fixed
no
Department of Electronics. Banner in the
carousel of promotions
fixed
no
Banners in the Discounts & Promos section
fixed
no
2 SKUs in Top Good
fixed
no
Department of Electronics . Large banner in
rotation
fixed
no
Placement
TOTAL
Period
16.1031.10.2023
13.1027.10.2023
13.1027.10.2023
0 ₽
13.1027.10.2023
13.1027.10.2023
13.1027.10.2023
Impressions
Clicks
CTR
3 600 000
12 600
0,35%
200 000
1 000
0,50%
200 000
1 000
0,50%
200 000
700
0,35%
250 000
1 250
0,50%
1 008
000,00 ₽
Fact
4 450 000
16 550
0,37%
Impressions
Clicks
4
16
028 098
329
189 372
605
153 845
784
196 302
463
249 267
830
4
567 617
19
011
Campaign results exceeded planned media targets
Spending on ads 1,08 mln RUB
Campaign figures:
CPC (Cost per Click) 53,02 ₽
CPM (Cost per 1 000 impressions) 220,68 ₽
Impressions 4.56 million
Clicks 19,011
CTR (click-through rate) 0.42 %
Fulfilment, %
CTR
Impress
Clicks
ions
CTR
0,41%
112%
130%
116%
0,32%
95%
61%
64%
0,51%
77%
78%
102%
0,24%
98%
66%
67%
0,33%
100%
66%
67%
0,42%
103%
115%
112%
7

8.

Co-marketing plan
On-line campaign _November results
Period: October,13 – October, 31
Goal: Increase OPPO brand visibility and brand consideration, promote special promo price offer of hero model A78 and drive traffic to OPPO official brand store
Budget: 1 008 RUB (with VAT)
Main page banner
Banner in electronics category
OPPO Landing page
Hero model banner with price promo
Banner in Autumn promos section
8

9.

Co-marketing plan
On-line _December
Channel
Model
Period
Campaign
8-22 Dec
YX
A78 8/256 (TBD)
18-24 Dec
Placement
Cost incl. VAT
Hero banner on the Main Page
New Year
Static banner (2 screen) on the landing
page of the New Year promo
Banners in the Discounts & Promos
section
8-22 Dec
SubTTL incl VAT
OZON
700 000,00
6 000,00
0,00
706 000,00
Reno 8T (TBD)
13.12-20.12
NY Main Page item seller
900 000,00
A78 8/256
01.12-12.12
NY Item HOT. Landing
650 000,00
Hero A-series
23.12-20.12
NYBanner
300 000,00
Hero model A78 8/256
23.12-20.12
Videobanner on the main page
400 000,00
New Year
KV
work in progress
SubTTL incl VAT
2 250 000,00
Grand TTL
2 956 000,00
9

10.

2.2023
Очень много разных элементов, которые отвлекают от основного месседжа.
Сделать макет OPPO визуально похожим на макет с ИКЕА.
Поставим такой заголовок:
Скидки до 20%
на смартфоны OPPO
Бренд OPPO выделить красным цветом, привлечь внимание
Скидку 20% убрать с макета, она лишняя висит в воздухе и отвлекает внимание.
Смартфоны делаем больше, крупнее, они должны занимать вторую часть макета, чтобы были видны логотипы oppo.
Ставим правильное изображение смартфона Reno8T ссылка на фото https://disk.yandex.ru/d/Sdu0znb2QIQuHQ
10