OneKey & BIP#39

1. Business Plan for Distributing Onekey Wallets in Russia

Presented by BIP#39 and Ilia Suslin, Partnering for Success
store@bip-39.ru
Tg: @bip39_adm
&

2.

AGENDA
01
02
03
04
Market Overview
Competitors
Advantages of Our
Store
Promotion of OneKey
in the Russian market
05
06
07
Risks and solutions
Roadmap
Results
NOW
Time of the presentation is 40 minutes.
2

3. Market Overview in Russia

4. Market Overview in Russia

3 002 354*
USD**
Revenue from October 2022 to October 2023
22 254*
from October 2022 to October 2023
×7,5
20 432*
Growth in Volume
from 2021 to 2023
Number of Hardware Wallet
Buyers
* Retail Sales
** 1 USD = 100 RUB
pcs
SUMMARY
2023
0
Number of brands with OpenSource Wallet Distribution
4

5. BIP39 Store's Share of Sales

Sales channels in Russia:
1. Ozon – MP*
2. Yandex Market - MP
3. Website – bip39.ru
4. Megamarket – MP
5. Wildberries – MP
6. Avito
30%
x5
19%
2021-2023
5%
2021
MP - Marketplace
2022
2023
We are actively growing
and strengthening our
dominance in the Russian
market.
5

6. OZON Share of Sales

Goods from Europe = Cryptoro
6

7. Competitors

What's the secret of the «Tangem» phenomenon? How to win the Ledger and
win the heart of the customer ?

8. Support, Price, Marketing - three things to capture the Russian market

Support
Price
• Official support 24/7
• Control over vendors and set prices
• Community chat
• In Russia, the low price factor is
very significant when ordering a
hardware wallet. Ledger Nano S
remains popular in Russia because
of its cost
• Warranty 25 years
• Official channel
TOP
• The price is much lower Ledger and
Trezor allows the brand to sell better
Marketing
• Working with advertising and
reviews from inluencers
• A larger percentage of advertising
costs budgeted. This allows you to
be first in the search engines.
• Developing a brand image through
design, interviews and more.
• Demonstrating the simplicity and
convenience of the device
8

9. Competitors in the Russian market

Trezor
2,30%
Other
5,20%
OneKey
0,10%
Ledger, Safepal are the most
significant competitors besides
Tangem
Safepal
20,40%
Ledger
Ledger
46,30%
•