Delivering smiles. Business plan

1.

delivering smiles
Business Plan
© 2019 Nova Express
www.nova.am
October 1, 2019

2.

Overview
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3. Cross-border e-Commerce market today

Armenia
and Growing
20% per year
Africa
India
Latin America
Asia Pacific
Russia
Armenia
Russia
$250 B+
Belarus
CIS & MENA
Kazakhstan
UAE
UAE
Saudi Arabia
Egypt
Saudi Arabia
Egypt
Kuwait
Qatar
payvision.com Key Business Drivers and Opportunities in Cross-Border Ecommerce 2017
accenture.com Global Cross Border B2C e-Commerce
ecommercefoundation.org Global B2C E-commerce Report 2016, 2017
© 2019 Nova Express
Iran
Jordan
Iran
3

4. Customer Pain, Mission, Vision

4 Billion people in developing countries have none
or limited access to premium western retail brands
stop customer discrimination – enable no-border
shopping anytime, anywhere, ample, affordable
(the rule of 4A-s)
with globalization trends cross-border e-Commerce
will become the dominant retail sales channel
© 2019 Nova Express
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5. Nova

Conventional Way – Geo Limits
Nova Way – Borders No More
E-commerce vendors are usually limited to
local geography of the markets they serve
countries in Eastern Europe , Middle East and Africa
Amazon.com, for example, mostly ships
to shop at any US, UK, EU and Chinese online retailers
within USA. Some vendors on Amazon ship
to other countries, but this list is limited and
the shipping cost is high
Enable consumers and businesses from remote
Empower consumers to shop tax free both at the
country of origin and at the country of destination
Deliver international purchases door-to-door with fast
AliExpress.com usually ships to many
delivery and low cost compared to mainstream
countries, but it takes up to 60 days for
shippers
delivery and customs, plus delivery may
be expensive due to high cost of
mainstream shippers
Learn about habits and interests of international
shoppers and offer intelligent solutions based on AI
and big data analytics
© 2019 Nova Express
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6. Nova – how it works

Shoppers buy goods online and tax-free, then order them delivered to
a Nova warehouse. We assist in this process via our automatic bots
We repackage the arrived packages, if necessary, aggregate
in bulk and ground-ship to our forwarding partners
The bulk cargo is shipped to the destination country via air,
sea or ground at the cheapest rate and the fastest route
We clear customs, sort and deliver packages to endrecipients. We make money on shipping, buy-for-me,
cashback and other customary services
Best part – We doesn’t own any retail, warehouse,
trucking, forwarding, airline or delivery units – we
connect them into one flow via our software platform
© 2019 Nova Express
6

7. Phase 1 – completed

Thrill
Idea
Version 1.0.
• idea
• initial sketches
• market research
• seed round 220K
• v.1.0 web app
• warehouse in CA
• teasing campaign
Dec
2017
Aug
2017
Mar
2017
Prototyping
• brand book
• Nova Extension
• fundraising start
Oct
2017
Orders
• v.1.1 mobile friendly
• warehouse in DE
• warehouse in NY
• first orders shipped
• first 1000 users
© 2019 Nova Express
• personnel - 16
• FB followers 10k+
• registered users 5k+
• orders shipped 3k+
• revenues $245K+
Dec
2018
1st year of operations
$245K+ in revenues
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8.

Value
Proposition
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9. Industry players

Mainstream parcel shippers
Drop-shipping fulfillment services
worldwide
e-Commerce aware
~
fast
warehousing services
low cost
Shop & Ship
worldwide (limited)
e-Commerce aware
fast
warehousing services
parcel repackaging
low cost
parcel repackaging
parcel consolidation
Shop & Ship
parcel consolidation
Nova solves the “ ”
and adds more “ ”
worldwide
e-Commerce aware
~
worldwide (limited)
fast
warehousing services
~
fast (limited)
warehousing services
low cost
parcel repackaging
~
low cost (limited)
parcel repackaging
Shop & Ship
parcel consolidation
Shop & Ship
Parcel forwarders
e-Commerce aware
parcel consolidation
Parcel consolidators
© 2019 Nova Express
9

10. Key differentiators

Nova
Nova
Parcel Shippers
Shippers
Parcel
≈ ≈
Drop-Shippers
Drop-Shippers
≈ ≈
Forwarders
Forwarders
≈ ≈ ≈ ≈ ≈ ≈
Consolidators
≈ Consolidators
≈ ≈ ≈ ≈ ≈ ≈ ≈
© 2019 Nova Express
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11.

Products
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12. Desktop application

To see graphics – run slideshow
Infrastructure
Multi-country, Multi-currency, Multi-language
Users, Recipients, Addresses
Settings and preferences
Messenger chat, call center integration
Automated notifications on informative and actionable events
• Multi-currency Wallet
− International payback systems: Visa, MasterCard
− Local payback: ArCa, iDram, Qiwi, Webmoney
− International payment systems: Visa, MasterCard, PayPal
− Local payment: ArCa, TellCell, iDram, mobiDram, Qiwi, WebMoney, Yandex
• Responsive design
− Mobile and Tablet apps
Shop & Ship
Tax-free on US side, tax-free on recipient’s side (up to the customs import limit)
Shipping Calculator
Purchase History
Registration of incoming parcels: weight and dimensions
Packaging / repackaging, attaching photo pictures to the orders
Shipping in bulk containers, Parcel tracking
− Aggregating / re-aggregating / on-hold
− Loyalty programs – earning from: shopping, inviting friends, friends shopping
− Insurance (optional, above certain limit), Shipping Guarantee
Cashback
• About 2,000 featured online stores offering cash-back (35 published yet)
• Available worldwide, independent of shipping services
− Cash payout mechanism
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13. Mobile application

To see graphics – run slideshow
Mobile application
Mobile application has following components:
Registration
Profile Management
Viewing orders history
Order tracking
Payment history
Wallet balance
Discount Club membership
− Embedded mobile browser
− Full functionality of Browser Extension Widget
− Help pages, Tutorials
− Reports to the Data Collector and learns about user
actions on e-commerce pages
Main difference in desktop and mobile
technology implementations:
• In desktop version the Browser Extension technology
runs within the client’s browser
• In mobile version – the browser runs within the Nova
mobile application
Supported on
− iOS
− Android
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14. Shopping Assistant

Infrastructure
Shopping Assistant
− Multi-country, Multi-currency, Multi-language
− Users, Recipients, Addresses
− Settings and preferences
To see graphics – run slideshow
− Messenger chat, call center integration
− Automated notifications on informative and actionable events
− Multi-currency Wallet
− International payback systems: Visa, MasterCard
− Local payback: ArCa, iDram, Qiwi, Webmoney
− International payment systems: Visa, MasterCard, PayPal
− Local payment: ArCa, TellCell, iDram, mobiDram, Qiwi, WebMoney, Yandex
− Mobile and Tablet versions
− Personal Shopping Assistant
Shop & Ship
− Tax-free on US side, tax-free on recipient’s side (up to the customs import limit)
− Shipping Calculator
− Purchase History
− Registration of incoming parcels: weight and dimensions
− Packaging / repackaging, attaching photo pictures to the orders
− Shipping in bulk containers, Parcel tracking
− Aggregating / re-aggregating / on-hold
− Loyalty programs – earning from: shopping, inviting friends, friends shopping
− Insurance (optional, above certain limit), Shipping Guarantee
Cashback
− About 2,000 featured online stores offering cash-back
− Cashback activation almost always automatically
− Balance tracking
14

15. Shopping Assistant Demo (click to play)

© 2019 Nova Express
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16.

For more information about the
Technology, Products, Operations
and Financials contact Nova
mob (US):
mob (Armenia):
e-mail:
skype:
+1.650.533.4082
+374.55.69.69.96
[email protected]
alex_alexanian
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