16.70M

Category:

electronics

Consumer electronics chain store

1.

CONSUMER ELECTRONICS
CHAIN STORE
www.dns-shop.ru

DNS is the leading IT-retailer
and the first largest company
in Digital electronics and Home
appliances market in Russia.
Our mission is to be the best guide of
goods from manufacturer to consumer!
Over the past 25 years DNS has grown from the only
shop in Vladivostok to the business of international
scale, with the branched chain of retail shops, own
logistics, service centers and reliable connections with
world-famous manufactures and suppliers.
In 2023 DNS annual sales reached 723 billion rubles
(without VAT).

3.

25
year
experience
1 190 2 640
locations
shops

4.

of Digital electronics, Home appliances
and Accessories
We present over 20 000 of relevant
SKU with accessories on the shelves
of our stores and supplement it by
vast variety of internet offer.

5.

OMNICHANNEL
We provide seamless customer experience to our clients:
you can purchase goods in our chain by any convenient way;
we use all types of platforms and devices for interaction.
Online store &
mobile app
Retail
outlets
Parcel lockers, self-service
cash desks and terminals

6.

OFFLINE
We always strive to offer the most convenient and high-quality locations
for our customers, finding a balance between the number of points and their size!
up to 600 sq. m
The best choice of digital and household
appliances with an area of up to 600 sq.
m. with the possibility of an order of any
goods from the widest assortment with a
free delivery service to the store.
up to 2 000 sq. m
The format of the hypermarket offers a
huge variety of products with an area of
up to 2,000 sq. m. and an improved
service that includes additional options.
warehouse shop
The format of the warehouse shop. Full
range of quality products of well-known
brands either on the spot or with prompt
delivery to the door or to suitable pick-up
point.

7.

DNS SHOPS
It is a modern, technological and convenient shopping area.

8.

OUR LANDLORDS
are the best and largest shopping malls in Russia!

9.

ONLINE
In our online shop we aim to show the most complete
and reliable information about the product, and to make
the buying process instantly clear and simple.
Over
2 500 000
unique users per day
on the web site
28%
online sales share
of total revenue at the end of 2023
Data taken as of February 10, 2024
Every DNS shop
of any format is a pick-up
point of internet orders!

10.

Official web site of our company
DNS-SHOP.RU
are among the most popular web sites
for selling digital and household appliances
in Russia.
Our web site consist of:
• online catalogue of all current products with detailed
specifications and a set of quality pictures;
• a showcase of the most popular products;
• a web feed, containing an information about latest and exclusive
products, promotions and special offers;
• product choice assistants – DNS Expert Club, PC assembly configurator,
selection tool for kitchen appliances;
• variety of tools for direct communication between buyers
and manufacturers – communicator, blogs, FAQ.

11.

12.

DEMO ZONES
We provide the
opportunity to test how
the best products work!
In DNS stores, you can learn the latest models of digital
and home appliances, test them by yourself,
learn the features and functions with your first-hand experience,
and get professional advice from our managers.

13.

14.

OWN BRANDS
DNS Company currently has a lot of experience in OEM, presenting in shops a wide list of digital, home appliances
and accessories under the following brands:
40% share
of own brands in DNS annual revenue.
Data taken as of February 12, 2024
You can see products of our own brands
in every DNS shop.

15.

OWN BRANDS for SDA
bottom price segment
best quality at best price (base assortment)
high and premium level
48% share
of own brands in SDA annual revenue on the 31th of July 2024

16.

SDA brand
High-level and premium products

17.

Main points to focus on:
• Premium design
• High quality materials
• Tooling with minimal gaps
• Exclusive tooling
• Modern technologies

18.

MORE THAN 550 PRODUCT
CATEGORIES
where we use our own brands. Including:
• TV;
• PC;
• peripheral devices;
• tablets;
• acoustic equipment;
• computer mice and keyboards;
• gaming chairs;
• accessories;
• washing and drying machines;
• refrigerators and upright freezers;
• built-in appliances;
• climate control appliances;
• microwave ovens;
• electric kettles;
• dishes.
Data taken as of February 12, 2024

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21.

Payments from DNS to Supplier
• Direct payment – mostly no Chinese bank agree to
receive payments from Russia
• VTB direct payment – costs for DNS 3.5%
commission, take 3 days to account, no any
restrictions and checks
• DNS HK/KZ/Singapore legal entities – around 1-2
month, unstable channel, consumer electronics in
highest priority
• Agent’s payment – payment take 3-7 days, but
agent’s queue plan around 5-6 weeks.

Consumer electronics chain store

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