Mindset branding

1.

Mindset Branding
Confidential &
Proprietary
Mindset
Branding

Mindset Branding
Confidential &
Proprietary
Purple
The Mindset experience is comforting as the AI
guides users through a series of tests which could
initially seem daunting. The Mindset experience is
also full of optimism as it is a way of bringing
medicine one step closer to understanding the
brain. Purple is a colour of calm stability, ambition
and optimism that properly compliments the core
attributes of the mindset experience. Used to draw
#EFEFFA
the user into certain key aspects e.g “Sign-up”
buttons.
#3D01BE

3.

Mindset Branding
Confidential &
Proprietary
Purple - example
The Mindset experience is comforting as the AI
guides users through a series of tests which could
initially seem daunting. The Mindset experience is
also full of optimism as it is a way of bringing
medicine one step closer to understanding the
brain. Purple is a color of calm stability, ambition
and optimism that properly compliments the core
attributes of the mindset experience. Used to draw
the user into certain key aspects e.g “Sign-up”
buttons.

4.

Mindset Branding
Confidential &
Proprietary
Pink
Pink is a color that is associated with honesty,
enthusiasm, and determination. This color
represents the user as a human way of
complimenting their warmth of touch as they
interact with the Mindset test environments, and
their determination while doing so. It is also a
perfect compliment to purple while being
contrasting enough to distinguish. Used to
highlight human and positive elements.
#FFAAAA

5.

Mindset Branding
Confidential &
Proprietary
Pink - example
Pink is a color that is associated with honesty,
enthusiasm, and determination. This color
represents the user as a human way of
complimenting their warmth of touch as they
interact with the Mindset test environments, and
their determination while doing so. It is also a
perfect compliment to purple while being
contrasting enough to distinguish. Used to
highlight human and positive elements.

6.

Mindset Branding
Confidential &
Proprietary
Grey
Gray is a cool, neutral, and balanced color. It is a
timeless and practical color that communicates
strength and sophistication while lacking the
negativity of the color black. This is generally
great at removing the intensity from larger
blocks of texts. Also the variation in darkness
#D9D9D9
acts as a great means of showing text-hierarchy.
#595858
#222121

7.

Mindset Branding
Confidential &
Proprietary
Grey - example
Gray is a cool, neutral, and balanced color. It is a
timeless and practical color that communicates
strength and sophistication while lacking the
negativity of the color black. This is generally
great at removing the intensity from larger
blocks of texts. Also the variation in darkness
acts as a great means of showing text-hierarchy.

8.

Mindset Branding
Confidential &
Proprietary
Typography
Montserrat is a modernist typeface
known for working well on screens
Aa
CHARACTERS
ABCDEFGHIJKLMNOPQRSTUVWXYZ
for mobile experiences. It is a wide
form geometric typeface that is
friendly, easy, and beautiful to read.
Montserrat is an all purpose
abcdefghijklmnopqrstuvwxyz
(0123456789!@#$%^&*)
typeface that works great for
maintaining hierarchy in headers,
readability for body text, and all
VARIANTS
The quick brown fox jumped over the lazy dog
caps for buttons.
The quick brown fox jumped over the lazy dog
The quick brown fox jumped over the lazy dog

Mindset branding

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