Client - An Activewear Brand. Product - Shoes (Sneakers) Shoot Deck

1.

Client – An Activewear Brand
Product – Shoes(Sneakers) Shoot Deck

2.

Shot Breakup - Model Shots
MALE
CITY WALLS
STREET COURT /
GRAFFITI
CITY PARK / CAFE
CROSSWALK
5
5
5
5
TOTAL
20

3.

Shot Breakup - Product Shots
White
Studio
Backdrop
Against Graffiti Wall
Concrete Steps /
Pavement
On Street
3D Render
5
5
5
5
1
TOTAL
21

4.

Shot Breakup - Videos Needed
Product Main Video
2
Videos (in 16:9 format)
6
Reels
6

5.

Male Model Requirement
Age: 22–28 years
Height: 5’10”–6’2”
Build: Athletic-lean, fit but not bulky
Skin tone: Medium to dusky, warm/neutral undertones
Hair: Short to medium, textured, natural finish
Facial hair: Clean-shaven or light stubble
Vibe: Youthful, edgy, urban streetwear look
Movements: Relaxed, fluid — walking, sitting, lacing shoes
Face: Sharp, expressive, photogenic in close-ups
Streetwear/footwear shoot experience preferred

6.

Treatment Reference
Urban daylight with crisp shadows – direct sun casts defined lines on concrete, glass, and steel; cool tones in shaded zones.

7.

Location
CITY WALLS
STREET COURT / GRAFFITI
CITY PARK / CAFE
CROSSWALK

8.

Model Shoot Product Focus

9.

Model Shoot Emotions Focus

10.

Shoe Unveiling

11.

Shoe Creative Shoot

12.

Shoe Creative Shoot CGI

13.

Shoot Direction
Colorway
Palette & Mood
Suggested Backdrop/Setting
1. Sand brown sole, yellow accents
Earthy + optimistic – grounded warmth with a
pop.
Warm toned backdrop (sunlit concrete, sand, or
city walls in beige tones) with a yellow accent
element to echo the shoe.
2. Bold yellow body, textured blue rear
Sporty + vibrant – bold youth energy and sport
DNA.
Urban street court or graffiti wall in blue/yellow.
Consider a backdrop like a basketball court with
blue paint or an auto-rickshaw backdrop
(yellow/green) to play off the shoe’s colors.
3. Neutral and earthy tones
Minimalist + confident – understated style.
Neutral setting with texture: e.g. concrete
architecture, a park skate ramp, or earthy urban
cafe scene. The environment colors (gray, olive,
brown) complement the shoe without
outshining it.
4. Off-white and red
Classic + bold detail – retro meets rebellion.
High-contrast setting: e.g. an industrial backdrop
or street crosswalk with red elements (like a
vintage red car or signage) to highlight the red
accents. Off-white shoe body stands out against
darker urban tones or nighttime neon.

14.

Sample Reels
Observations
Close-up shots highlight intricate fabric textures, but some angles obscure key design
features.
Warm, golden-hour lighting complements the earthy tones but slightly washes out
lighter colors.
Model’s relaxed pacing matches the casual vibe, though a few transitions feel abrupt.
Learnings
Tight framing works for details but requires balanced full-outfit shots for context.
Natural lighting enhances warmth but may need diffusion to avoid overexposure.
Fluid transitions (e.g., crossfades) could better suit the laid-back aesthetic.
Implementation
Mix extreme close-ups with full-body shots to showcase both details and styling.
Test diffused lighting setups to soften shadows while retaining color accuracy.
Edit with slower fade transitions or matched movements for smoother flow.

15.

Sample Reels
Observations
Easy, relaxed and fluid movement shots in studio-lighting place the product in a
relatable space.
Non-product centric closeups of faces and outfits break the monotony and keep the
attention hooked in a fast-paced manner.
Learnings
Neutral outfits and backgrounds seamlessly blend with the product - even suggesting
styling.
Non-flashy transitions at a relaxed pace along with the colour palette used position
the product in a desirable category.
Implementation
Mix product-centric and non product-centric closeups along with full body shots to
emphasise on finer details without creating a monotony.
Soft studio lighting setups soften shadows and neutral backgrounds keep the focus on
the product itself.

16.

Sample Reels
Observations
Close-up shots highlight intricate fabric textures, but some angles garner attention
Studio-lighting highlights key details of the product
Model’s routine movements like walking and tying shoelaces put the product forth
while in use.
Learnings
Tight framing for enough emphasis on the product without any hardsell. White
background and outfits also enable the same.
Match-cuts keep the shots interesting enough to hook attention while displaying
product variety.
Implementation
Mix close-ups with below-the-knee shots to showcase both details and styling.
Soft studio lighting setups soften shadows.

17.

Sample Reels
Observations
The reel focuses solely on the shoes, using a clean table setup with natural window
lighting.
The finger-click effect (box → shoes) adds a playful, magical touch without distracting
from the product.
The triple-split screen effectively highlights multiple design features simultaneously.
Learnings
No model/distractions keep attention on the shoes.
The finger-click replacement is subtle but memorable—ideal for hooking viewers
early.
The split-screen detail shots deliver maximum information in minimal time.
Implementation
Stick to soft window light for neutral, accurate colors (avoid harsh shadows).
Use quick cuts or snap effects (like the finger click) to maintain rhythm.
In split screens, ensure all angles are well-lit and framed symmetrically.

18.

Sample Reels
Observations
Consistent top-down angle keeps focus on the unboxing process and product details.
No distractions—just hands, packaging, and the shoes. Natural/unstyled feel.
Close-up shots post-unboxing highlight textures, stitching, and design elements
clearly.
Learnings
The fixed framing ensures a clean, professional look.
No fancy edits or transitions make it feel genuine and trustworthy.
Even lighting (no harsh shadows) is critical for capturing true colors and textures.
Implementation
Use diffused overhead lighting to eliminate shadows and reflections (softbox or
window light + reflector).
Keep gestures slow and deliberate to avoid shaky or blurry shots.
Rotate shoes 360° or tilt slightly toward the camera to highlight sole/logo details.

19.

Sample Reels
Observations
Match cuts and time jumps create a fast-paced, engaging sequence without losing
clarity.
Product variations: Clean cuts showcase multiple colorways/styles efficiently by
"swapping" them in/out of frame.
Sudden close-ups emphasize textures/logo details, while pull-outs re-establish
context.
Learnings
Time cuts maintain momentum better than slow unboxing—ideal for short attention
spans.
Juxtaposing colorways side-by-side (via cuts) highlights options without needing text.
Momentary close-ups add drama but avoid overuse to prevent disorientation.
Implementation
Zoom choreography: Sync quick zooms with beat drops or key features (e.g.,
logo/tag).
Ensure all colorways are lit identically for accurate comparison.

20.

Thank you