New flooring product - Brand Guide

1.

Our Promise
We unlock “the look”
Emotional Benefits
1.
2.
3.
4.
5.
Functional Benefits
1. Keeping your home’s style up to date is now easy
2. Experimentation with new styles is less risky because change is
less permanent
Product Features
Simplicity – easy shopping, delivery, installation, and upgrade
Style – trend-setting, contemporary, classic, and custom options
Science – enabled by the latest technology
Pride in a style that others envy
Loving your whole home all the time as a reflection of you
Delight in discovering something previously impossible
Instant gratification from fast changes in your look
Joy in growth through pushing creative boundaries

2.

Our Experience
My home is a
reflection of me.
We unlock “the look”
I wanted to love
it completely
but…
…I had to
overlook parts of
it that weren’t
quite me.
Until I
discovered I
didn’t have to
thanks to this
clever new
technology I
found.
Now my whole
home looks like
me.
And I love it!

3.

Our Personality
We unlock “the look”
A go-getter with the approachability and trustworthiness of Oprah meets the curiosity and
inventiveness of Marie Curie wrapped in the style of Lady Gaga who can push the style
envelope but can also effortlessly fit in at a black-tie affair.