Guideline Kerastase

1.

Retail Design Brand Guidelines
V.07-19
C1 - Internal use only

2.

INTRODUCTION
MATERIALS
LOG OS
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> MATERIALS
BRA ND CLAIM
S EC OND A RY CLAIM
BRA ND VISIBILITY
Respect the references and finishes for a perfect execution
ZONING
OF F I C I AL A N D C HARTERED COMMUNICATION
BRA ND F ONTS
CLAIM & T I T L E S
ALL OTHER T E X T S
1
3
2
4
F LOOR
CHAIRS
SATI N BLACK FI NI SH
Metal satin paint R AL 9 0 0 5
For all structures & black details
5
ALUNOR 32 GRAND B R I L L AN T
Gold furniture details
GLOSSY BLACK FI NI SH
Backpainted glass R AL 9 0 0 5
Only for canopy & luminous signage
6
7
MIRROR GOLD ALUMINIUM
Formica M 2041
Elixir Ultime backwall
10
9
WAXED CONCRETE
Anthracite pantone 426C
Flooring
M ATTE WH I T E FI NI SH
Matte paint R AL 9 0 0 3
Only for the backwall
MEDIUM OAK PARQUET
Parquet slates 12cm
Flooring
SATI N WH I T E FI NI SH
Satin paint R AL 9 0 0 3
For all furniture
8
GALUCHAT
Polyrey C011 Caviar S U R F
Collection Expression
Chronologiste backwall
GOLD BR ASS S T R I P S
Gold brass 2mm diameter
For Diagnosis Table
11
NATURAL OAK
EGGER Corbridge Oak Natural H3395 ST12
Backwall arche wood & wood furniture details
C1 - Internal use only
2

3.

INTRODUCTION
MATERIALS
LOG OS
INSTITUTIONAL
BRAND CODES
GOLDEN RULES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> LOGOS
BRA ND CLAIM
S EC OND A RY CLAIM
BRA ND VISIBILITY
ZONING
OF F I C I AL A N D C HARTERED COMMUNICATION
Presence of the logo is systematic.
We strongly recommend the logo to be black on white or white on black, luminous or not.
BRA ND F ONTS
CLAIM & T I T L E S
ALL OTHER T E X T S
F LOOR
BLACK LOGO
DON’T
CHAIRS
Official logo
(«Paris» size, from A to between S and T)
Black logo on white wall in salon & logotypes on furniture
LUMINOUS LOGO
(Reminder: Increased by 30%)
Respect the correct and official spacing around the logo
Luminous logo on black canopy/header
in Dpt Stores & T R Clusters &perfumeries
C1 - Internal use only
3

4.

INTRODUCTION
MATERIALS
LOG OS
INSTITUTIONAL
BRAND CODES
GOLDEN RULES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> FLOOR
BRA ND CLAIM
S EC OND A RY CLAIM
BRA ND VISIBILITY
ZONING
OF F I C I AL A N D C HARTERED COMMUNICATION
BRA ND F ONTS
The floor is an essential element in order to create a dedicated brand space.
The combination of the wood and black color enables us to differentiate spaces.
The gold must be used as a frame and a line between different floors.
CLAIM & T I T L E S
ALL OTHER T E X T S
With gondola
F LOOR
With diagnosis table
With treatment area
CHAIRS
10
10
5
5
10
9
9
5
5
ALUNOR 32 GRAND B R I L L AN T
Gold furniture details
10
9
WAXED CONCRETE
Anthracite pantone 426C
Flooring
MEDIUM OAK PARQUET
Parquet slates 12cm
Flooring
C1 - Internal use only
4

5.

INTRODUCTION
MATERIALS
LOG OS
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> CHAIRS
BRA ND CLAIM
S EC OND A RY CLAIM
BRA ND VISIBILITY
ZONING
OF F I C I AL A N D C HARTERED COMMUNICATION
BRA ND F ONTS
CLAIM & T I T L E S
ALL OTHER T E X T S
References: Eames chairs DSW.
Materials: White matte sitting base and wooden legs.
We recommend using the chair with armrests, but you can also choose the one without armrests if needed.
Please do not mix the type of chairs in the same point of sale.
F LOOR
CHAIRS
With armrest
Without armrest
(for small area)
C1 - Internal use only
5

6.

INTRODUCTION
S A LON EX P ERI ENCE
OMNICHANNEL IN STORE EXP ERI ENC E
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> A+ /FLAGSHIP W I T H T R E A T M E N T AREA
- PRESENTATION
DEPARTMENT S TORE
TRA VEL RETAIL
PERFUMERIES
A + /FLAGSHIP WITH TREATMENT A R E A
PRE SE NTATION
ZONING
FI X TU RES
A + /FLAGSHIP WITHOUT TREATMENT A R E A
PRE SE NTATION
ZONING
FI X TU RES
A + /FLAGSHIP PERFUMERY
PRE SE NTATION
ZONING
FI X TU RES
A /COUNTER
PRE SE NTATION
ZONING
FI X TU RES
B /AGILITY MODEL
PRESENTATION
ZONING
FI X TU RES
C /G OND OLA
PRE SE NTATION
ZONING
FI X TU RES
PERFUMERY RETAIL SPACE
PRE SE NTATION
ZONING
FI X TU RES
NAVIGATION
Mini surface :20m²
Mandatory specifications:
BRAND VISIBILITY:
- Canopy & Floor
- Large institutional visual
FURNI TURE S :
- Animation Table
- Stand alone diagnosis table
- Back bar with Fusio Wall
- Tester bar with HOG
- Screen
- Large retail space /mini 2 bay / mini 1,40m per bay
DEDICATED SPACES:
- Minimum 3 animation/staging spaces (Novelty, animation, ...)
- Iconisation space depending of the PAX (Chronologiste, Elixir Ultime)
- Most Loved staging space
POP- UP S TORE
PRE SE NTATION
ZONING
FI X TU RES
OPERA:
C1 - Internal use only
6

7.

INTRODUCTION
S A LON EX P ERI ENCE
OMNICHANNEL IN STORE EXP ERI ENC E
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> A+ /FLAGSHIP PERFUM ERY
- PRESENTATION
DEPARTMENT S TORE
TRA VEL RETAIL
PERFUMERIES
A + /FLAGSHIP WITH TREATMENT A R E A
PRE SE NTATION
ZONING
FI X TU RES
A + /FLAGSHIP WITHOUT TREATMENT A R E A
PRE SE NTATION
ZONING
FI X TU RES
A + /FLAGSHIP PERFUMERY
PRE SE NTATION
ZONING
FI X TU RES
A /COUNTER
PRE SE NTATION
ZONING
FI X TU RES
B /AGILITY MODEL
PRESENTATION
ZONING
FI X TU RES
C /G OND OLA
PRE SE NTATION
ZONING
FI X TU RES
PERFUMERY RETAIL SPACE
Mini surface :20m² with retail space (retail wall or gondola)
Mandatory specifications:
BRAND VISIBILITY:
- Large institutional visual / mini 1m wide
FURNI TURE S :
- Stand alone diagnosis table + Kérascan + Fusio dose Displays
- Back bar with Fusio Wall
- Min 2 Styling Stations
- Large retail space /mini 2m wide
DEDICATED SPACES:
- Minimum 2 animation/staging spaces (Novelty, animation, sense of place)
- Iconisation staging space depending of the PAX (Chronologiste, Elixir Ultime)
- Most Loved staging space
- For more precisions about retail navigation mandatory elements on gondola, please refer to p 48
PRE SE NTATION
ZONING
FI X TU RES
NAVIGATION
POP- UP S TORE
PRE SE NTATION
ZONING
FI X TU RES
OPERA:
C1 - Internal use only
7

8.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> CEILING & CANOPY
- STRUCTURE
The full canopy is perfect to light the counter and fix the zoning.
Always draw a lighting plan and define position of spotlights after installation of the furniture (oriented towards the bars & global
area)
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Section AA’
Top view
Perspective view
N B :If you have another canopy height, please
proportionally adapt the size of the logo dimensions.
Make sure the «PARIS» is equally backlit.
N B :If you don’t have your personalized ceiling,
negociate with client for additionnal lighting above
bars & tables (canopy or order by book freestanding
lights for bar.
5200k Spotligths
N e o n/LED
Black painting Black R A L 9 0 0 3
glass and luminous logo
White spotlight
Canopy detail
Section AA’
C1 - Internal use only
8

9.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> CEILING & CANOPY
- SUPPORTS
Connect the canopy structure to the following elements.
With HOG & Square Animation Table
With diagnosis table
With backwall
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Always put a white K on the
transparent glass panel
on the HOG & Animation
canopy supports.
For more details concerning Diagnosis
table, please refer to diagnosis table
guidelines p 61
C1 - Internal use only
9

10.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> ANIMATION T A B L E S
- AGILITY & MODULARITY
Animation table could be used to display Novelties, Animations or Sense of place.
There are two different formats to fit all configurations.
Never use round table close to a wall
Use square format only in the following cases :
- As a support for Canopy
- Animation point close to a wall/Pillar
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Round
Animation table
Square
Animation table
C1 - Internal use only
10

11.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> ANIMATION T A B L E
- R OUND ANIMATION TABLE
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
800
Luminous header: Glossy
black finish with luminous
white logo
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
Luminous visual
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
Top view
Staging to be updated for
each launch
300
RETAIL BA C KWALL
60
385
Alunor 32 grand brillant
270
15
40
Stock
25
Light below shelves to unlight
stock
100
GONDOLA200
GONDOLA160
GONDOLA120
890
15
50
Alternate square table: Satin
white finish RAL 9003 &
Natural Oak
G OND OLA S
15
310
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
Satin white finish
RAL 9003
25
Satin black finish
RAL 9005
25
250
800
25
C A S H D ES K
580
110
110
800
Front view
Side view
NB: Never use round table close to a wall
OPERA:
C1 - Internal use only
11

12.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> ANIMATION T A B L E
- S Q U A R E ANIMATION TABLE
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
350
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
Luminous header: Glossy
black finish with luminous
white logo
350
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
Luminous visual
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
Top view
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
80
Staging to be updated for
each launch
745
GONDOLA200
GONDOLA160
GONDOLA120
65
Light below shelves to
unlight stock
G OND OLA S
485
Alunor 32 grand brillant
25
25
525
250
25
Satin black finish
RAL 9005
250
890
250
25
Stock
C A S H D ES K
212
212
25
350
350
25
500
700
Front view
Side view
N B :Use square format only in the following cases:
- As a support for Canopy
- Animation point close to a wall/Pillar
OPERA:
C1 - Internal use only
12

13.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> DIAGNOSIS T A B L E
- AGILITY & MODULARITY
There are three different types of diagnosis stations to fit all typologies
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Diagnosis table
Diagnosis station of Gondola
Portable diagnosis station
Must be played in all POS,
if space permits
(Salons, Institutes, Department stores,
Perfumeries).
Specific case only for Gondolas.
Please refer to Gondola
guidelines p 106
Only for Salons.
Please refer to Visual
Merchandising guidelines p 159
C1 - Internal use only
13

14.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> DIAGNOSIS T A B L E
- AGILITY & MODULARITY
There are three different types of diagnosis tables to fit all specifications :
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
With support canopy
With freestanding canopy
Without canopy
To be used on every P O S
where the full canopy is available.
To be used when a full canopy is not
available in negociation.
Exceptional.
To be used ONLY when the
height is maximum 1.40m
C1 - Internal use only
14

15.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
DIAGNOSIS TA BLE
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> DIAGNOSIS T A B L E
- AGILITY & MODULARITY
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
There are two different table diameters to fit all configurations.
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Table Ø 135cm
OPERA:
Table Ø 100cm
C1 - Internal use only
15

16.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
DIAGNOSIS TA BLE
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> DIAGNOSIS T A B L E
- AGILITY & MODULARITY
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
GOLDEN RULES
Six different quarters to propose the best customer experience.
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
Quarter 1:
Brand essentials
Quarter 2:
Diag
Quarter 3:
Animation / Novelty
Quarter 4:
Iconisation
Quarter 5:
Olfactory
Quarter 6:
Fusio services
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
N B :For more information on each quarter, please refer to quarter guidelines p 69
OPERA:
C1 - Internal use only
16

17.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> DIAGNOSIS T A B L E
- TABLE WITH SUPPOR T CEILING
To be used on every point of sale where the full canopy is available.
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
Satin black finish
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
Gold brass strips
2mm diameter
For Diagnosis Table
Hook
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Diagnosis table
- Ø 2 mm golden brass strips.
- 168 golden strips per table
Table exist in two different diameters :Ø 135 cm & 100cm.
For visual rights, please refer to visual guidelines
C1 - Internal use only
17

18.

- TABLE WITH C A N O P Y
To be used on every point of sale where the full canopy is not available.
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
25
Satin black finish
RAL 9005
AGILITY & MODULARITY
RU LE S
STRUCTURE
Spot light
25
B A C K BA R
490
25
440
Satin white finish
RAL 9003
Gold brass strips
2mm diameter
For Diagnosis
Table
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
473
290 122
10
Logo satin black
finish
RAL 9005 on
satin white finish
RAL 9003
background
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
8
25
725
8
1350
Top view
without canopy
C A S H D ES K
45
Top view
1980
225
1105
Natural Oak
GONDOLA200
GONDOLA160
GONDOLA120
725
1980
Kerascan glorifier
G OND OLA S
440
45
500
275
Staging to be
updated for each
launch
160
25 25
260
80
1003
490
175
172
- Ø 2 mm golden brass strips.
- 168 golden strips per table
25 25
750
25
55
80
25
Alunor 32 grand
brillant
Electric
plug
55
Light below
shelves to unlight
stock
70
80
Stock
646
DIAGNOSIS TA BLE
VISUAL
MERCHANDISING
> DIAGNOSIS T A B L E
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
FIXTURES
TYPOLOGIES
750
STRUCTURE
SUPPPORTS
INSTITUTIONAL
BRAND CODES
885
CEILING & C A N O P Y
GOLDEN RULES
1350
INTRODUCTION
1347
172
Front view
without canopy
Front view
Table exist in two different diameters :Ø 135 cm & 100cm
OPERA:
C1 - Internal use only
260
175
1350
18

19.

- TABLE WITHOUT C A N O P Y
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
Exceptional.
To be used when the height is maximum 1.40m and round.
canopy is not possible.
Luminous header:
Glossy black
finish with
luminous
white logo
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
500
DIAGNOSIS TA BLE
VISUAL
MERCHANDISING
> DIAGNOSIS T A B L E
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
FIXTURES
TYPOLOGIES
490
STRUCTURE
SUPPPORTS
INSTITUTIONAL
BRAND CODES
750
CEILING & C A N O P Y
GOLDEN RULES
1350
INTRODUCTION
Luminous visual
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
Kerascan
glorifier
Natural Oak
EGGER Corbridge
Oak Natural
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
405
500
20
20
Top view
90
Staging to be
updated for each
launch
565
500
RETAIL BA C KWALL
405
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
Satin black finish
RAL 9005
Electric plug
25
805
Logo satin black
finish
RAL 9005 on
satin white finish
RAL 9003
background
25
80
C A S H D ES K
Alunor 32grand
brillant
255
175
Mirror with a
black frame
490
1350
255
175
Front view
Table exist in two different diameters :Ø 135 cm & 100cm
OPERA:
C1 - Internal use only
19

20.

STRUCTURE
SUPPPORTS
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> DIAGNOSIS T A B L E
- QUAR TE R 1:B R A N D ESSENTIALS
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
This quarter table is an introduction to the brand’s values & diagnosis.
The quarter is accompanied with the claim: Free hair & scalp diagnosis.
This quarter don’t have storage shelves under the table.
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
Diagnosis hook
TES TER BA RS
Gold brassstrips
2mm diameter
For Diagnosis
Table
5
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
25
CEILING & C A N O P Y
GOLDEN RULES
50
INTRODUCTION
Kerascan glorifier
910
25
25
RETAIL BA C KWALL
960
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
Natural Oak
Top view
G OND OLA S
Texts satin black
finish RAL 9005
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Logo satin black
finish
RAL 9005 on
satin white finish
RAL 9003
background
Alunor 32grand
brillant
Front view
Table exist in two different diameters :Ø 135 cm & 100cm
OPERA:
C1 - Internal use only
20

21.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> DIAGNOSIS T A B L E
- QUAR TE R 2: DIAG
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
X2 diagnosis quarters with mirrors per table.
The diagnosis quarter is divided in 3 different parts:
- Kérascan luminous glorifier
- Ipad with K-Profile
- Diagnosis steps explanations
This quarter is designed to propose the best diagnosis experience, but also quick services with all professional tools
For more details about Kérascan glorifier, please refer to visual merchandising guidelines p 160.
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
75
145
515
155
TES TER BA RS
205
145
75
155
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
910
5
Gold brass strips
2mm diameter
For Diagnosis
Table
50 60
Mirror with a satin
black frame
RAL 9005
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
25
25
960
Electric plug
Staging to be
updated for each
launch
Top view
Texts satin white
finish RAL 9003:
Big Caslon
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
Hair dryer
C A S H D ES K
Natural Oak
Logo satin black
finish
RAL 9005 on
Natural Oak
background
Alunor 32grand
brillant
Hair brush
Kerascan glorifier
Front view
Bag holder
Table exist in two different diameters :Ø 135 cm & 100cm
OPERA:
C1 - Internal use only
21

22.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> DIAGNOSIS T A B L E
- QUAR TE R 3: ANIMATION / NOVELTY
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
The Animation/Novelty quarter can replace the Brand essentials quarter when you don’t have an animation table on the point of
sale.
The quarter is accompagned with the claim: Free hair & scalp diagnosis.
The quarter has storage shelves under the table.
You have to update the staging for every launch.
Staging recommendation will be sent for every launch in staging guidelines
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY &MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
5
50
Diagnosis hook
910
25
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
25
960
Staging to be
updated foreach
launch
Texts satin black
finish RAL 9005:
Gotham
G OND OLA S
To p view
Satin purple
finish.
Use launch
color
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Logo satin black
finish
RAL 9005 on
satin white finish
RAL 9003
background
Light below
shelves to unlight
stock
Alunor 32grand
brillant
Natural Oak
Front view
Table exist in two different diameters :Ø 135 cm & 100cm
OPERA:
C1 - Internal use only
22

23.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
VISUAL
MERCHANDISING
- QUAR TE R 4: ICONISATION ELIXIR ULTIME
This quarter table is a staging expression dedicated to our iconic products.
It exists in two different versions, Elixir Ultime & Chronologiste.
This quarter has storage shelves below the table.
185
280
DIAGNOSIS TA BLE
INSTITUTIONAL
FIXTURES
TYPOLOGIES
> DIAGNOSIS T A B L E
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
50
15
85
55
ICONIC
hook & staging
35
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
180
TES TER BA RS
910
5
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
25
25
960
Specific staging
Top view
Frame gold
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Logo satin black
finish
RAL 9005 on
satin white finish
RAL 9003
background
210
Light below
shelves to unlight
stock
Alunor 32grand
brillant
Front view
Table exist in two different diameters :Ø 135 cm & 100cm
OPERA:
C1 - Internal use only
23

24.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> DIAGNOSIS T A B L E
- QUAR TE R 4: ICONISATION CHRONOLOGISTE
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
This quarter table is a staging expression dedicated to our iconic products.
It exists in two different versions, Elixir Ultime & Chronologiste.
This quarter has storage shelves below the table.
190
130
160
B A C K BA R
275
AGILITY & MODULARITY
RU LE S
STRUCTURE
50
10
55
35
140
5
ICONIC
hook & staging
55
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
85
TES TER BA RS
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
Kerascan glorifier
Top view
Specific staging
580
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
35 45 35
45
Light below
shelves to unlight
stock
C A S H D ES K
35
180
50 80 50
35
35
45
35
45
Logo satin black
finish
RAL 9005 on
satin white finish
RAL 9003
background
Stock
159
Alunor 32grand
brillant
Galuchat
Front view
Table exist in two different diameters :Ø 135 cm & 100cm
OPERA:
C1 - Internal use only
24

25.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> DIAGNOSIS T A B L E
- QUAR TE R 5: OLFACTORY
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
To complete the consumer experience, the olfactory quarter displays the main kérastase franchises with fragrance testers and
blotters.
It is an overview of every franchise through a fragrance discovery.
Fragrance testers have to be ordered in campaign BOC. For more details please refer to visual guidelines p 153.
B A C K BA R
50
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
Gold brass strips
2mm diameter
For Diagnosis
Table
115
5
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
115
10
10
910
25
25
960
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
Natural Oak
Top view
Bains of every
franchises
Visuals textures
G OND OLA S
Foot print
GONDOLA200
GONDOLA160
GONDOLA120
20
C A S H D ES K
Logo satin black
finish
RAL 9005 on
satin white finish
RAL 9003
background
Alunor 32grand
brillant
50
Front view
Table exist in two different diameters :Ø 135 cm & 100cm
OPERA:
C1 - Internal use only
25

26.

CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
- QUAR TE R 6: FUSIO SERVICES
Use Fusio services quarter only when you propose backbar services in the point of sale.
The quarter is an introduction to the backbar services.
For more details concerning the services plates, please refer to visual merchandising guidelines p 161
175
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
VISUAL
MERCHANDISING
170
DIAGNOSIS TA BLE
INSTITUTIONAL
FIXTURES
TYPOLOGIES
> DIAGNOSIS T A B L E
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
5
30
AGILITY & MODULARITY
RU LE S
STRUCTURE
100
B A C K BA R
115
INTRODUCTION
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
Gold brass strips
2mm diameter
For Diagnosis
Table
5
50
TES TER BA RS
910
25
25
960
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
Top view
Fusio services
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
Alunor 32 grand
brillant
C A S H D ES K
Logo satin black
finish
RAL 9005 on
satin white finish
RAL 9003
background
190
Light below
shelves to unlight
stock
300
Stock
Front view
Table exist in two different diameters :Ø 135 cm & 100cm
OPERA:
C1 - Internal use only
26

27.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
DIAGNOSIS TA BLE
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> BACK BA R
- AGILITY & MODULARITY
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
The modular back bar elements allow you to build endless configurations.
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
You cannot stage Fusio-Scrub or Spécifique without Fusio-Dose.
For visual rights, please refer to visual guidelines
OPERA:
C1 - Internal use only
27

28.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
TYPOLOGIES
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
- RULES
Respect the following guidelines & Use the elements produced by DMI to be ordered in each campaign B O C to build your back bar.
LOGO:
- Minimum size is 0.8m wide
Logo
Back bar
signature
V isuals
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
VISUAL
MERCHANDISING
> BACK BA R
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
B A C K BA R
INSTITUTIONAL
FIXTURES
Steps
Modules
BACK BAR SIGNATURE:
-
Back bar signature can be translated into the local language.
Minimum size is 1mwide.
For Asia it’s O K to write «Scalp & Hair» instead of «Hair & Scalp».
Signature should always be placed above the visuals.
VISUALS:
- Minimum size is 0,5x0,5m. Recommended thickness 3mm.
- You should feature as much as possible still life & beauty visuals.
- Never mix 3 girls institutional visual with other beauty visuals.
STEPS :
-Minimum size is 0,25m wide.
-Staging works for 3, 2 (Fusio-Scrub & Fusio-Dose or Fusio-Dose &
Spécifique) or 1step (Only FUsio-Dose).
-When there is only one step, there is no need for a number.
-Steps should always be placed below visuals & above the modules.
MODULES:
- Modules should always be staged below the steps.
For more informations on the modules, please refer to
Visual Merchandising guidelines p 166
You cannot stage Fusio-Scrub or Spécifique without Fusio-Dose.
For visual rights, please refer to visual guidelines
C1 - Internal use only
28

29.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> BACK BA R
- STRUCTURE
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
2920
210
B A C K BA R
Logo satin black
finish
RAL 9005 on
Matte white finish
RAL 9003
background
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
210
2500
2150
Top view
Luminous visual
2230
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
510
1030
510
1170
50
Modules
G OND OLA S
973
1300
975
Stock
1300
Towel storage
2150
2500
2920
210
210
20
300
150
470
Front view
OPERA:
Side view
C1 - Internal use only
29
3170
3170
Technical format
glorifiers
2750
C A S H D ES K
1120
LED in
background
2745
GONDOLA200
GONDOLA160
GONDOLA120

30.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> R E T A I L BACKWALL
- AGILITY & MODULARITY
The Retail backwall elements allow you to build endless configurations.
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
For visual rights, please refer to visual guidelines
C1 - Internal use only
30

31.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
ANIMATION TA BLES
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> R E T A I L BACKWALL
- RULES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
Brand claim
Institutional
visual
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
Header
CLAIM :
- For more information concerning Brand claim, please
refer to Institutional brand codes p...
VISUAL:
-You should only use 3 girls visual at the top of the wall
-In the case of two retail walls, please use Spécifique
beauty visual.
-Minimum size of the institutional visual is 1m wide
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
GLOBAL :
-Minimum size of a catalog retail backwall is 1m wide
-Minimum of Iconisation or Most loved wall is 0,25m wide
-In specific cases it’s possible to stage only Iconisation or
Most Loved wall
-The choice between the two iconisation iconisation
walls depends on your PAX B R A N D
Retail area
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
RE TAI L AREA:
-Retail area is composed of different modular elements.
-Header sould be always placed above the shelves
-Header is mandatory for each wall
-To adapt the global height of the wall you can use either
3 or 4 shelves.
Storage
For visual rights, please refer to visual guidelines
C1 - Internal use only
31

32.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> R E T A I L BACKWALL
- STRUCTURE
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
Minimum size of a catalog retail backwall is 0,75m wide.
Minimum of Iconisation or Most loved wall is 0,25m wide.
In specific cases it’s possible to stage only Iconisation or Most Loved wall.
Luminous white
brand logo
on satin black
finish RAL 9005
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
Satin black finish
RAL 9005
brand claim
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
Luminous visual
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
Satin black finish
LED in
background
G OND OLA S
Natural Oak
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Alunor 32grand
brillant
Satin white finish
RAL 9003
Perspective view
For visual rights, please refer to visual guidelines
OPERA:
C1 - Internal use only
32

33.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> R E T A I L BACKWALL
- HE ADE R S
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
Luminous white
brand logo
on satin black
finish RAL 9005
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
Satin black finish
RAL 9005
brand claim
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
Luminous visual
Satin white finish
RAL 9003 with a
satin black finish
RAL 9005 claim
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
Satin black finish
LED in
background
G OND OLA S
Natural Oak
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Alunor 32grand
brillant
Satin white finish
RAL 9003
Perspective view
For visual rights, please refer to visual guidelines
OPERA:
C1 - Internal use only
92

34.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> R E T A I L BACKWALL
- VISUAL MODULE S
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
Luminous white
brand logo
on satin black
finish RAL 9005
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
Satin black finish
RAL 9005
brand claim
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
Luminous visual
Satin white finish
RAL 9003 with a
satin black finish
RAL 9005 claim
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
Luminous visual
LED in
background
G OND OLA S
Natural Oak
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Satin black finish
Alunor 32grand
brillant
Satin white finish
RAL 9003
Perspective view
For visual rights, please refer to visual guidelines
OPERA:
C1 - Internal use only
94

35.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> R E T A I L BACKWALL
- SHELVES
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
Luminous white
brand logo
on satin black
finish RAL 9005
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
Satin black finish
RAL 9005
brand claim
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
Luminous visual
Satin white finish
RAL 9003 with a
satin black finish
RAL 9005 claim
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
Luminous visual
Satin black finish
LED in
background
G OND OLA S
Natural Oak
GONDOLA200
GONDOLA160
GONDOLA120
Satin white finish
RAL 9003 with a
satin black finish
RAL 9005 K
C A S H D ES K
Light below
shelves to unlight
stock
Shelf talker
Alunor 32grand
brillant
Satin white finish
RAL 9003
Perspective view
For more information about Navigation elements, please refer to Visual Merchandising guidelines p 111
For visual rights, please refer to visual guidelines
OPERA:
C1 - Internal use only
35

36.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> R E T A I L BACKWALL
- ELIXIR ULTIME- RULES
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
GENERAL:
The Elixir Ultime Wall is always structured with :header, visual, staging shelf & retail shelves.
You can stage Elixir Ultime wall alone in specific cases.
TECHNICAL:
The minimum size is 25cm wide. The maximum size is 50cm wide.
The dimensions correspond to the entrax of two black structural stems.
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
NAVIGATION:
The claim & texts can be adapted to your language.
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
V isual
25cm
OPERA:
V isual
50cm
C1 - Internal use only
36

37.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> R E T A I L BACKWALL
- CHRONOLOGISTE - RULES
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
GENERAL:
The Chronologiste Wall is always structured with: header, visual, staging shelf & retail shelves.
You can stage Chronologiste wall alone in specific cases.
TECHNICAL:
The minimum size is 25cm wide. The maximum size is 50cm wide.
The dimension corresponds to the entrax of two black structural stems.
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
NAVIGATION:
The claim & texts can be adapted to your language.
- To make a visual difference between all other franchises, Chronologiste shelves & visual module are gold.
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
V isual
25cm
OPERA:
V isual
50cm
C1 - Internal use only
37

38.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
TYPOLOGIES
INSTITUTIONAL
FIXTURES
VISUAL
MERCHANDISING
> R E T A I L BACKWALL
- MOST LOVED- RULES
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
GENERAL:
The Most Loved Wall is always structured with :header, visual only when 50cm wide & 5 staging shelf.
You can stage Most Loved wall alone in specific cases.
You have to display each Most Loved product with the following mandatory elements :number, Consumer Review, Name of the
product, Benefit, Background visual & texture of the product.
TECHNICAL:
The minimum size is 25cm wide. The maximum size is 50cm wide.
The dimensions correspond to the entrax of the two black structural stems.
NAVIGATION:
The claim & texts can be adapted to your langague.
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Most Loved Backwall with visual
50cm
OPERA:
Most Loved Backwall
25cm
C1 - Internal use only
38

39.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> R E T A I L BACKWALL
- MOST LOVED- SHELF
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
The claim & texts can be adapted to your langague.
You have to display each Most Loved product with the following mandatory elements :number, Consumer Review, Name of the
product, Benefit, Background visual & texture of the product.
Most Loved product assortment depends of your zone recomendation.
210
190
80
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
235
Back panel in
transparent
folded P M M A
with printed
visual (local
print)
TES TER BA RS
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
45
Number in
black metal
RETAIL BA C KWALL
Top view
Luminous texture
G OND OLA S
78
30
GONDOLA200
GONDOLA160
GONDOLA120
C A S H D ES K
Satin white finish
RAL 9003
100
40
40
100
190
30
Alunor 32 Grand
Brillant
Gold furniture
details
220
Satin black finish
RAL 9005
10
12
Front view
Exist in 25 cm
OPERA:
235
Side view
For visual rights, please refer to visual guidelines
C1 - Internal use only
39
5

40.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
DIAGNOSIS TA BLE
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> R E T A I L BACKWALL
- MOST LOVED- TRAVEL RETAIL VERSION
ANIMATION TA BLES
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
INSTITUTIONAL
BRAND CODES
This version is only for Travel Retail.
It exists only in 50cm wide.
It allows to link the Most Loved products to each TREX proposed in the assortment.
500
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
10
190
300
80
TES TER BA RS
Luminous visual
150
235
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
45
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
Top view
Number in
black metal
G OND OLA S
GONDOLA200
GONDOLA160
GONDOLA120
Luminous texture
Back panel in
transparent folded
P M M A with printed
visual (local print)
C A S H D ES K
Most Loved testimony
Satin white finish
RAL 9003
30
Alunor 32 Grand
Brillant
Gold furniture
details
40
100
190
220
Most Loved testimony
12
Front view
6
10
235
Side view
For visual rights, please refer to visual guidelines
OPERA:
C1 - Internal use only
40
3

41.

INTRODUCTION
CEILING & C A N O P Y
STRUCTURE
SUPPPORTS
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> CASH D E S K
ANIMATION TA BLES
DIAGNOSIS TA BLE
When you are able to personalize the cash desk in a POS, use the following technical guidelines.
AGILITY & MODULARITY
RU LE S
TABLE W I TH SUPPORT CEILING
TABLE W I TH CANOPY
TABLE WI THOUT CANOPY
QUARTER 1: BRAND E SSE NTI ALS
QUARTER 2: DIAG
QUARTER 3: ANIMATION / NOVELTY
QUARTER 4: ICONISATION
QUARTER 5: OLFACTORY
QUARTER 6: FUSIO SERVICES
1270
Logo satin black
finish
RAL 9005 on
satin white finish
RAL 9003
background
B A C K BA R
AGILITY & MODULARITY
RU LE S
STRUCTURE
440
AGILITY & MODULARITY
ROUND ANIMATION
SQUARE ANIMATION
TES TER BA RS
AGILITY & MODULARITY
RU LE S
NOVELTY MODULE
CATALOG MODULE W I TH VISUAL
CATALOG MODULE WI THOUT VISUAL
CATALOG MODULE- NAVIGATION
HEAD OF GONDOLA
Alunor 32 Grand
Brillant
Gold furniture
details
Top view
Satin black finish
RAL 9005
RETAIL BA C KWALL
AGILITY & MODULARITY
RU LE S
STRUCTURE
ELEMENTS
HEADERS- RU LE S
VI SUAL MODULES- RU LE S
SHELVES- RU LE S
ELI XIR ULTIME- RU LE S
CHRONOLOGISTE-RU LE S
MOST LOVED- RU LE S
Luminous «K»
890
15
850
465
830
935
Satin black finish
RAL 9005
15
10
C A S H D ES K
40
Satin white finish
RAL 9003
GONDOLA200
GONDOLA160
GONDOLA120
880
G OND OLA S
440
40
1270
410
50
305
15
Front view
OPERA:
15
Side view
C1 - Internal use only
41

42.

COUNTER VI SUALS
I NSTITUTIONAL VISUAL- RU LE S
SECONDARY I NSTITUTIONAL VISUAL- RU LE S
PERFUMERY VI SUALS
DIAGNOSIS VISUAL
GESTURE VISUAL
T E S T E R BAR VI SUALS
NOVELTY VI SUALS
NAVIGATION VI SUAL RANGES
FRANCHISE BE NE FI TS
T E X T U R E S VI SUALS
INGREDIENT VI SUALS
MOST LOVED ARTWORK
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> SERVICES
- PRESTIGE FUSIO DISPLAY
Prestige Fusio wall is the most efficient tool to engage conversation on personalized Fusio services before the back bar.
It must be placed at close to the diagnosis area.
The wall is made with the modular backbar elements Texts & claim can be translated into your language.
The visual must be luminous & removable.
700
22
22
656
300
Logo satin black
finish RAL 9005
280
PLANOGRAMS & NAVIGATION RU LE S
MANDATORY ELEMENTS
DISPLAYER
PREMIUM VI SUAL BOX
BASIC VI SUAL BOX
PREMIUM S H E LF TALKER
BASIC S H E L F TALKER
PRICE & INFORMATION HOLDER
PREMIUM MOST LOVEDGLORIFIER
BASIC MOST LOVED HOLDER
NEW DISPLAY
ROUTINE PODIUMS
OLFACTORY T E S T E R S
LOLLIPOPS
MODULAR MOST LOVEDGLORIFIER
MOST LOVED FREESTANDING UNI T
PERMANENT GLORIFIER
20
RETAIL A R E A
Top view
22
Luminous visual
S ERVI C ES
2200
250
Staging
2200
250
400
Text satin black
finish RAL 9005
on satin white
finish RAL 9003
background
PORTABLE DIAGNOSIS SALON
KERASCAN GLORIFIER
PREMIUM FUSIO-SCRUB STATION
PREMIUM FUSIO-DOSE STATION
PREMIUM SPECIFIQUE STATION
PRESTIGE FUSIO DISPLAY
FUSIO-DOSE GLORIFIER
SPECIFIQUE DISPLAY
FUSIO-DOSE HOLDERS- CONCENTRES
FUSIO-DOSE HOLDERS- BOOSTERS
SPECIFIQUE HOLDERS
TECHNICAL BAI NS & MASQUES GLORIFIERS
SCRUB DISPLAY
22
VISUALS
INSTITUTIONAL
BRAND CODES
2154
INTRODUCTION
GOLDEN RULES
252
250
Satin white
finish RAL 9003
22
250
200
22
INTRODUCTION
571
700
OPERA:
100
300
Front view
Side view
C1 - Internal use only
42

43.

VISUAL
MERCHANDISING
> SERVICES
- SPECIFIQUE DISPLAY
For personalized Fusio wall.
Modular back bar elements for Fusio-Scrub.
The Scrub element hold 2 Scrubs & The Oil element hold 3 oils.
250
22
3
23
40
Top view
RETAIL A R E A
250
195
70
250
70
5
22
PLANOGRAMS & NAVIGATION RU LE S
MANDATORY ELEMENTS
DISPLAYER
PREMIUM VI SUAL BOX
BASIC VI SUAL BOX
PREMIUM S H E LF TALKER
BASIC S H E L F TALKER
PRICE & INFORMATION HOLDER
PREMIUM MOST LOVEDGLORIFIER
BASIC MOST LOVED HOLDER
NEW DISPLAY
ROUTINE PODIUMS
OLFACTORY T E S T E R S
LOLLIPOPS
MODULAR MOST LOVEDGLORIFIER
MOST LOVED FREESTANDING UNI T
PERMANENT GLORIFIER
85
S ERVI C ES
PORTABLE DIAGNOSIS SALON
KERASCAN GLORIFIER
PREMIUM FUSIO-SCRUB STATION
PREMIUM FUSIO-DOSE STATION
PREMIUM SPECIFIQUE STATION
PRESTIGE FUSIO DISPLAY
FUSIO-DOSE GLORIFIER
SPECIFIQUE DISPLAY
FUSIO-DOSE HOLDERS- CONCENTRES
FUSIO-DOSE HOLDERS- BOOSTERS
SPECIFIQUE HOLDERS
TECHNICAL BAI NS & MASQUES GLORIFIERS
SCRUB DISPLAY
85
40
20
22
20
40
3
3
46
250
Front view
Side view
40
43
3
Glass
250
100
10
100
250
140
Top view
140
Staging
10
COUNTER VI SUALS
I NSTITUTIONAL VISUAL- RU LE S
SECONDARY I NSTITUTIONAL VISUAL- RU LE S
PERFUMERY VI SUALS
DIAGNOSIS VISUAL
GESTURE VISUAL
T E S T E R BAR VI SUALS
NOVELTY VI SUALS
NAVIGATION VI SUAL RANGES
FRANCHISE BE NE FI TS
T E X T U R E S VI SUALS
INGREDIENT VI SUALS
MOST LOVED ARTWORK
INSTITUTIONAL
FIXTURES
TYPOLOGIES
46
VISUALS
INSTITUTIONAL
BRAND CODES
3
INTRODUCTION
GOLDEN RULES
110
INTRODUCTION
250
Satin white
finish RAL 9003
3
40
43
Front view
Side view
To be ordered in campaign BOC.
OPERA:
C1 - Internal use only
43

44.

INTRODUCTION
VISUALS
COUNTER VI SUALS
I NSTITUTIONAL VISUAL- RU LE S
SECONDARY I NSTITUTIONAL VISUAL- RU LE S
PERFUMERY VI SUALS
DIAGNOSIS VISUAL
GESTURE VISUAL
T E S T E R BAR VI SUALS
NOVELTY VI SUALS
NAVIGATION VI SUAL RANGES
FRANCHISE BE NE FI TS
T E X T U R E S VI SUALS
INGREDIENT VI SUALS
MOST LOVED ARTWORK
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> SERVICES
- FUSIO-DOSE HOLDERS- CONCE NTR E S
For personalized Fusio wall.
Modular back bar elements for Fusio-Dose.
3 sizes to fit all configurations.
250
50
INTRODUCTION
Top view
250
250
PLANOGRAMS & NAVIGATION RU LE S
MANDATORY ELEMENTS
DISPLAYER
PREMIUM VI SUAL BOX
BASIC VI SUAL BOX
PREMIUM S H E LF TALKER
BASIC S H E L F TALKER
PRICE & INFORMATION HOLDER
PREMIUM MOST LOVEDGLORIFIER
BASIC MOST LOVED HOLDER
NEW DISPLAY
ROUTINE PODIUMS
OLFACTORY T E S T E R S
LOLLIPOPS
MODULAR MOST LOVEDGLORIFIER
MOST LOVED FREESTANDING UNI T
PERMANENT GLORIFIER
21
RETAIL A R E A
250
51
3
Side view
3
45
51
Front view
22
500
22
500
PORTABLE DIAGNOSIS SALON
KERASCAN GLORIFIER
PREMIUM FUSIO-SCRUB STATION
PREMIUM FUSIO-DOSE STATION
PREMIUM SPECIFIQUE STATION
PRESTIGE FUSIO DISPLAY
FUSIO-DOSE GLORIFIER
SPECIFIQUE DISPLAY
FUSIO-DOSE HOLDERS- CONCENTRES
FUSIO-DOSE HOLDERS- BOOSTERS
SPECIFIQUE HOLDERS
TECHNICAL BAI NS & MASQUES GLORIFIERS
SCRUB DISPLAY
500
Top view
S ERVI C ES
500
51
Side view
Front view
Glass
Glass
Top view
250
21
250
51
500
500
Front view
51
Side view
To be ordered in campaign BOC.
OPERA:
C1 - Internal use only
44

45.

VISUAL
MERCHANDISING
> SERVICES
- FUSIO-DOSE HOLDERS- BOOSTE R S
For personalized Fusio wall.
Modular back bar elements for Fusio-Dose
2 sizes to fit all configurations.
250
RETAIL A R E A
PLANOGRAMS & NAVIGATION RU LE S
MANDATORY ELEMENTS
DISPLAYER
PREMIUM VI SUAL BOX
BASIC VI SUAL BOX
PREMIUM S H E LF TALKER
BASIC S H E L F TALKER
PRICE & INFORMATION HOLDER
PREMIUM MOST LOVEDGLORIFIER
BASIC MOST LOVED HOLDER
NEW DISPLAY
ROUTINE PODIUMS
OLFACTORY T E S T E R S
LOLLIPOPS
MODULAR MOST LOVEDGLORIFIER
MOST LOVED FREESTANDING UNI T
PERMANENT GLORIFIER
S ERVI C ES
100 10
100 10
250
140
140
Top view
250
COUNTER VI SUALS
I NSTITUTIONAL VISUAL- RU LE S
SECONDARY I NSTITUTIONAL VISUAL- RU LE S
PERFUMERY VI SUALS
DIAGNOSIS VISUAL
GESTURE VISUAL
T E S T E R BAR VI SUALS
NOVELTY VI SUALS
NAVIGATION VI SUAL RANGES
FRANCHISE BE NE FI TS
T E X T U R E S VI SUALS
INGREDIENT VI SUALS
MOST LOVED ARTWORK
INSTITUTIONAL
FIXTURES
TYPOLOGIES
3
VISUALS
INSTITUTIONAL
BRAND CODES
40
INTRODUCTION
GOLDEN RULES
43
INTRODUCTION
250
PORTABLE DIAGNOSIS SALON
KERASCAN GLORIFIER
PREMIUM FUSIO-SCRUB STATION
PREMIUM FUSIO-DOSE STATION
PREMIUM SPECIFIQUE STATION
PRESTIGE FUSIO DISPLAY
FUSIO-DOSE GLORIFIER
SPECIFIQUE DISPLAY
FUSIO-DOSE HOLDERS- CONCENTRES
FUSIO-DOSE HOLDERS- BOOSTERS
SPECIFIQUE HOLDERS
TECHNICAL BAI NS & MASQUES GLORIFIERS
SCRUB DISPLAY
3
40
43
Front view
Side view
500
Top view
10
100
250
140
42
45
3
Satin white
finish RAL 9003
Satin white
finish RAL 9003
500
3
42
45
Front view
Side view
To be ordered in campaign BOC.
OPERA:
C1 - Internal use only
45

46.

INTRODUCTION
INTRODUCTION
VISUALS
COUNTER VI SUALS
I NSTITUTIONAL VISUAL- RU LE S
SECONDARY I NSTITUTIONAL VISUAL- RU LE S
PERFUMERY VI SUALS
DIAGNOSIS VISUAL
GESTURE VISUAL
T E S T E R BAR VI SUALS
NOVELTY VI SUALS
NAVIGATION VI SUAL RANGES
FRANCHISE BE NE FI TS
T E X T U R E S VI SUALS
INGREDIENT VI SUALS
MOST LOVED ARTWORK
GOLDEN RULES
INSTITUTIONAL
BRAND CODES
INSTITUTIONAL
FIXTURES
TYPOLOGIES
VISUAL
MERCHANDISING
> SERVICES
- SPECIFIQUE HOLDE R
For personalized Fusio wall.
Modular back bar elements for Spécifique Holds 24 boosters.
RETAIL A R E A
PLANOGRAMS & NAVIGATION RU LE S
MANDATORY ELEMENTS
DISPLAYER
PREMIUM VI SUAL BOX
BASIC VI SUAL BOX
PREMIUM S H E LF TALKER
BASIC S H E L F TALKER
PRICE & INFORMATION HOLDER
PREMIUM MOST LOVEDGLORIFIER
BASIC MOST LOVED HOLDER
NEW DISPLAY
ROUTINE PODIUMS
OLFACTORY T E S T E R S
LOLLIPOPS
MODULAR MOST LOVEDGLORIFIER
MOST LOVED FREESTANDING UNI T
PERMANENT GLORIFIER
250
22
3
26
20
3
22
Top view
28
PORTABLE DIAGNOSIS SALON
KERASCAN GLORIFIER
PREMIUM FUSIO-SCRUB STATION
PREMIUM FUSIO-DOSE STATION
PREMIUM SPECIFIQUE STATION
PRESTIGE FUSIO DISPLAY
FUSIO-DOSE GLORIFIER
SPECIFIQUE DISPLAY
FUSIO-DOSE HOLDERS- CONCENTRES
FUSIO-DOSE HOLDERS- BOOSTERS
SPECIFIQUE HOLDERS
TECHNICAL BAI NS & MASQUES GLORIFIERS
SCRUB DISPLAY
22
S ERVI C ES
250
28
250
Glass
30
250
30
Front view
Side view
To be ordered in campaign BOC.
OPERA:
C1 - Internal use only
46