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Immersive is an independent studio with a global team of visual storytellers and creative technologists

WHO WE
ARE.
© COPYRIGHT 2020 IMMERSIVE LTD.
Immersive is an independent studio with a global team of visual
storytellers and creative technologists. We are artists, programmers,
designers, producers and technical specialists, working together to
transform imaginative concepts into artistic realities. Combining art,
science and technology, we defy boundaries to change the way
stories are told and experienced across the globe.
From immersive installations and exhibitions, VR and AR productions,
live events and brand campaigns, we make world-first experiences
that amaze and inspire audiences around the world.

3.

Our Media Servers controlled the 2012 London Olympics
world record breaking stadium screen.
© COPYRIGHT 2020 IMMERSIVE LTD.
We created the world's biggest hologram in Madison Square Gardens.

4.

With BMW we covered a car in LED and online users could put
video selfies on the car, a huge viral hit and world first.
© COPYRIGHT 2020 IMMERSIVE LTD.
And our Directors VR is multiple award-winning.

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Many of our live performance, stage and set designs has been world-first and award-winning.
PORTUGAL PAVILION - EXPO 2020 / © COPYRIGHT 2019 IMMERSIVE LTD.
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Our corporate clients
PORTUGAL PAVILION - EXPO 2020 / © COPYRIGHT 2019 IMMERSIVE LTD.
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THE
PROJECT.
© COPYRIGHT 2020 IMMERSIVE LTD.
We are embarking on an exciting, large scale project delivering at the
end of April 2020. The project involves producing over 30 hours of
motion graphics for a client’s private event.
Our in-house production team will be creating content as well as
working with collaborators from around the globe to deliver a diverse
mix of visuals.
After seeing your work we would like to offer you the opportunity to
join us on this project!
We also see this as an opportunity to build a relationship for future
collaborations!

8.

IT’S A
SECRET.
© COPYRIGHT 2020 IMMERSIVE LTD.
Firstly, Thank you for signing the NDA!
Due to the private nature of this event, the content we would like you
to create will never be shown on social media, online, or be output
outside of the event.
The event space has a 30 person capacity and operates within a strict
no phone / no camera policy.
For these reasons, we will be asking you not to share this creative
brief, or any details, with anyone outside of Immersive.

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THE BRIEF.
© COPYRIGHT 2020 IMMERSIVE LTD.

10.

THE
DETAIL.
© COPYRIGHT 2020 IMMERSIVE LTD.
The content we are creating will be played by an automated VJ
system in a private nightclub environment.
Due to the customised layout of the space, we are developing
engaging work that can be packaged for playback and manipulated to
work with various music speeds, genres and moods.
The space hosts multiple screens, which our content will play across.

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THE
SPACE.
© COPYRIGHT 2019 IMMERSIVE LTD.

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Ceiling
Wall 1
Wall 2
Floor
© COPYRIGHT 2019 IMMERSIVE LTD.
Wall 3

13.

To create diverse and interesting VJ content we are producing loop
packs based on a selection from your existing work.
WHAT
ARE WE
CREATING?
The clients playback system works to a specific BPM - 125 BPM in
most cases.
Each loop pack consists of two scenes, which are alternative versions
of the same content. Each scene is 1536 frames in length and played
back at 25 FPS, totalling 61.44 Seconds duration..
Each of the 2 x scenes created per loop pack are classed as
background layers.
Each scene created needs to have an alpha channel of an object or
texture from that scene rendered as a seperate layer. This layer is
then re-textured/re-coloured and used as the foreground layer. This
flashes in and out on the beat- & is controlled by the clients playback
system.
The coming pages explain the background and foreground layers in
more detail.
© COPYRIGHT 2020 IMMERSIVE LTD.

14.

THE LAYERS
© COPYRIGHT 2019 IMMERSIVE LTD.

15.

Scene 1
1536 frames of content that has variety within its loop. This could be
camera moves or the objects moving, use of secondary animation,
changing of textures - whatever works best and easiest to add to the
feeling of variety over the 1536 frames duration.
BACKGROUND
LAYER.
One quick way way to achieve 1536 frames is to create shorter loops of
768 frames (30.72 seconds in duration) in your 3D software and duplicate
to reach 1536 in AE and put in colour changes or effects on render layers
to create the extra 768 frames - as long as it looks good we are happy for
any solution that helps a smooth workflow.
We find that using different camera views (close ups for instance) easily
gets the scene up to the 1536 frame duration and there is no need to
bother with AE effects.
Lots of variety can be achieved with creative use of camera animation.
Scene 2
Exactly the same as Scene 1, but this time textured differently and
occasionally using different camera moves for visual variety.
For example: Scene two could be a neon look/ a black and white look/ a
different textured look. Use different camera moves from Scene 1 where
you can.
NOTE: Each file we provide you with has a detailed brief on what we are
looking to achieve
© COPYRIGHT 2020 IMMERSIVE LTD.

16.

THE FOREGROUND LAYER
FOREGROUND
LAYER.
© COPYRIGHT 2020 IMMERSIVE LTD.
We will need you to choose one object, texture layer or faces
to be rendered out separately for both scenes.
This will be the foreground layer.
The layer should be...
-
Pick a prominent object/s in the scene and render that layer
separately. Give it a different colour or texture.
It is important that this layer is on a alpha channel.
In order to get the Alpha, you will need to either change
all other faces/ objects to a colour to be keyed out in AE.
Or you may have a fully separate object which is your
foreground layer and then you can simply delete all other
content behind it.

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LOOP PACK
1 LOOP = 4 VIDEOS
One loop pack contains;
Scene 1:
Background (composition of 5 cameras from C4D) = 1 video
Foreground (composition of 5 cameras from C4D) = 1 video
Scene 2:
Background (composition of 5 cameras from C4D) = 1 video
Foreground (composition of 5 cameras from C4D) = 1 video
© COPYRIGHT 2020 IMMERSIVE LTD.

22.

Each loop pack contains:
-
2 x seperate scenes from each design 1536 frames each
A render pass or ‘overlay layer’ of one prominent object from each
scene, again at 1536 frames in duration (this will be played over the
top of the clip as an accent)
This means each loop contains 4 outputs from one creative piece.
SUMMARY OF
VOLUMETRIC
DELIVERABLES.
Scene One:
Scene Two:
An immersive animation using our C4D Template or FBX file with
the alternative look
Render pass layers
Note:
-
© COPYRIGHT 2020 IMMERSIVE LTD.
An immersive animation using our C4D Template or FBX file
Render pass layers
We will share an After Effects template for this project to make
things easy for you.
We will share a C4D template and FBX camera Rig.
We will need to view a quarter resolution preview of the clips
before they are fully rendered.
Our render farm can take care of the final full resolution render for
Volumetric renders. But please note we will be expecting renders to
be optimised. We are happy to see tests and advise.

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We will need everything to be rendered into this map.
-
VOLUMETRIC
PIXEL MAP.
© COPYRIGHT 2020 IMMERSIVE LTD.
We will share an After Effects template for this project.
We will share a C4D template and FBX camera Rig.
We will need to view a quarter resolution preview of the
clips before they are fully rendered.
Our render farm can take care of the final full resolution
render.
But please note we will be expecting renders to be
optimised. Rendering 30 hours of content is a huge task so
we need the best optimisation you can manage. We are
happy to see tests and advise.
This is the final map that the Volumetric renders will be distributed
to. We will supply the FBX set of cameras to output to this, and the
AE file to lay it all out easily

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All content will be run automatically on a BPM based auto-VJ
system:
IT’S ALL
ABOUT THE
MUSIC.
-
The need for a foreground layer object that is a different texture/
colour from the background object stems from the fact that the
automated VJ system will drop this in to the beat.
-
The need for variation on the A/B/C screens stems from the fact
that the Loop pack needs to last for an entire track.
-
Thus having 2 scenes with 2 layers, the Auto VJ System should be
able to VJ much better than an average beat synced system.
A FURTHER way to help the auto system is the knowledge that most of the
music will be on a 125 BPM tempo.
We know that the foreground layer object can be dropped to the 125 beat,
but we can also ensure variety by moving some secondary objects at 125 BPM.
We don't think that the entire scene should move at 125 BPM, but if there are
secondary objects moving at 125, or even alternating with slight camera
moves at 125 BPM, we can add to this effect.
We will mostly be relying on the foreground layer to do this work for us, but if
you can add 20% BPM elements (objects or cameras) to of one of your scenes,
that will help greatly.
© COPYRIGHT 2020 IMMERSIVE LTD.

25.

THE
TECHNICAL
DETAIL.
© COPYRIGHT 2020 IMMERSIVE LTD.
Final content needs to be:
25 FPS
One scene should have 125 BPM Reactive elements
1,536 Frames // 61.44 Seconds in duration
Content needs to be on a black background
Overlay layer with alpha channel
Named using our labelling system (which will be provided)
Avoid large colour gradients

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OVERVIEW
© COPYRIGHT 2020 IMMERSIVE LTD.
Open the appropriate C4D camera rig project for your
renderer
Import your project and rework any animations where
needed
Export from C4D
Import assets in to AE to merge separate cameras to
one template fitting file
Export from AE
Deliverables

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ARTIST VOLUMETRIC WORKFLOW / OPEN PROJECT
OPEN PROJECT
In the “C4D-templates” folder you can find a selection of
C4D projects set up for different render engines. Open the
one relevant to you and import your scene in to this
project.
There are 5 cameras set up in this scene, they all point
towards the different screens in the Panoramic Salon. This
will give a feeling like you are inside the scene when it is
displayed on site.
© COPYRIGHT 2020 IMMERSIVE LTD.

29.

ARTIST VOLUMETRIC WORKFLOW / IMPORT SCENE
IMPORT SCENE
Next import your scene from File/Merge Project
and align your assets so they are in view of the cameras
and framed nicely. If needed, you could align the camera
rig
(as a whole, not individual cameras!) to your scene.
If you have also imported animations, check these through
on each camera to make sure they still work over the 1536
frames.
© COPYRIGHT 2020 IMMERSIVE LTD.

30.

ARTIST VOLUMETRIC WORKFLOW / EXPORT FROM C4D
EXPORT FROM C4D
We have set up the export settings so they are ready to
go. In the “takes” section on the right hand side of
Cinema4D interface, just hit Render/Render Marked
Takes to PV
and your image sequences will be rendered out one by
one for each camera in the scene.
A folder called “Output” will be created next to your C4D
file, which will contain 5 subfolders divided by each
camera.
© COPYRIGHT 2020 IMMERSIVE LTD.

31.

ARTIST VOLUMETRIC WORKFLOW / IMPORT TO AFTER
EFFECTS
Open the After Effects project called “After Effects
Volumetric Template”.
This file is used to arrange all your individual camera
outputs so they line up with the content template for the
media server. This can be seen on the “5_ps_feed_all”
composition.
There is a “3D VIEW” composition that shows the scene
roughly as it will look on site.
Replace the placeholder files in the compositions with the
image sequences you rendered from C4D. Make sure they
all start at the beginning of the timeline and fill the comp,
like the placeholder images do.
© COPYRIGHT 2020 IMMERSIVE LTD.

32.

ARTIST VOLUMETRIC WORKFLOW /
EXPORT FROM AFTER EFFECTS
EXPORT FROM
AFTER EFFECTS
The only composition we
will be rendering is the
“5_ps_feed_all” comp
that fits the template.
We have set up the render
queue so it will render an
image sequence of 1536
frames in PNG format at
7068x2256.
© COPYRIGHT 2020 IMMERSIVE LTD.

33.

ARTIST VOLUMETRIC WORKFLOW / Submission Stages
STAGE ONE:
1.
2.
3.
Issue a Quarter Resolution Preview for creative sign off
We may request amends at the stage
We will share an After Effects template for you to submit your previews in
STAGE TWO:
DELIVERABLES
1.
2.
Once your content is approved we will ask you to render out the final files
as a PNG frame sequence for each screen
Make sure to zip the folders of frame sequences before sending them to
minimise data loss and corruption. We recommend a series of smaller
zipped folders for this purpose
If at any point you have concerns or issues over deadlines just let the project team
know!
*** We will issue a detailed briefing guide for the final submission stage ***
© COPYRIGHT 2020 IMMERSIVE LTD.

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NEXT
STEPS.
© COPYRIGHT 2020 IMMERSIVE LTD.
We will share an offer letter with you detailing the next steps
on this project alongside a financial agreement for your
involvement.
If you have any questions please contact us on
[email protected] at any time.

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