Similar presentations:
Brand Book
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Brand Book2.
• AdobeDouble click to
open PDF
3.
• MicrosoftDouble click to
open PDF
4.
• NasaDouble click to
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5.
• AT&TDouble click to
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Color paletteLogo
• Black
• White
• Orange + Yellow (solid)
Typography
• Black
• White
Background
• Black
• White
• Blue
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What we expected to see more of:8.
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COLOUR LAYOUTI think it would be more satisfying to see the brighter Colors and have
orange as one of the functional colors rather than a main color
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What we’re missing• With the references I've put in the begging of the slides , Id like for you
to see which items are appropriate to add to the brand book.
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• Material example• Surfaces and materials
• Exterior signs/outdoor graphics
• Shapes and patterns
• Iconography / infographics
• Expo/ Booth style
• Photos
• Vision , Mission TAGLINE and fonts
• Brand voice and Character
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Ultimately• We would also like the marketing materials to be fitted into the brand book .
• Stationary design
• Banners , posters and flyers
• PowerPoint and Email layouts