New branding. The “equivalent” brand for new brand: Paleo

1.

New Branding
The “Equivalent” Brand for New Brand: Paleo

2.

New Branding
The “Equivalent” Brand for New Brand: Protein(-Packed)

3.

New Branding
I would love to:
Pull-from/ ‘make fun of’ some aspect
of the LBFF Brand (see following slides
but I don’t like any of them…I need
help improving!)
I love their detail (but, we will be
dealing with a label 12.875 x 4.3125

4.

New Branding
Paleo and Protein
Target Millennials (touch of humor)
Strong
Powerful
Healthy
Earthy
PALEO & PROTEIN need to be STRONG
Use rendering of a mansion ranch house (a la
Dallas Southfork) Bigger than this…
Font needs to be strong and powerful…not wild
about this (Magneto) not readable readily
Power-Packed Big Farm Foods?
Homestead Baking Co. (?)

5.

Power-Packed
Homestead Farm Foods

6.

Power-Packed Focus
Family Farm Foods