Game Drive application template

1.

Requirements for the applicants
1.
2.
3.
4.
We accept applications from the following countries and regions: Russia, CIS, Western Europe, Turkey, Israel,
Middle East, and Africa.
Your title must be at least on the soft launch stage so we can look at its product and UA metrics.
You have ambitions moving towards the international level and a plan to grow your revenue to $1 Million+
Please make sure to fill all required metrics and graphs in the following presentation before submitting it.
How to use this doc?
This template contains all materials and data tables that we need to consider
your application. However, you can modify this document the way you wish.
Add new slides, tables and graphs if you think it will help us to better
understand your product and goals.
If you don’t feel comfortable to fill out this doc you can send us your own data
file template. Please find all requirements on page 8.

2.

Our Team (key employees)
Name/Surname
Name/Surname
Name/Surname
Name/Surname
---Background
---Background
---Background
---Background
Website URL

3.

Our Product
Product name&icon
Competitors
---Google Play url
Web version url
Basic product info
Product Genre
Please name at least
top-5 competitors for
your product
-
You can add short project description on this slide

4.

Art-style/Screenshots
-
please add here a couple of screenshots or art-style templates of your product. Feel free to add more slides with
Art&screenshots.

5.

Product Roadmap
-
-
Feel free to use any kind of visualization for your product milestones & roadmap
Please provide us with the short details per each milestone (what has been done
Product requirement: your product has passed a soft-launch phase.
Example:
Q3 2019
Production
stage 1
Q1 2020
Production
stage 3
Q3 2020
Soft-launch 2
Q1 2019
start
Q2 2019
idea
research
prototype
Q4 2019
Production
stage 2
Q2 2020
Soft-launch 1
Q1 2021
Global launch

6.

Paid Marketing Performance & Monetization
Please note that this is only a template, feel free to use your own format. You can find the data specifications
for your own data file on the last slide.
Period
Installs
CPI ($)
% of
Unique
Payers D2
Spend ($)
March - May
2020
March - May
2020
June-August
2020
-
June-August
2020
Period
Spend on
Google Ads ($)
D1/D7/D28
ARPU ($)
D1/D7/D28
ARPPU ($)
LTV ($)
Please specify TOP 1-3 markets separately.
All values should be in USD.
Please use cohort data.
You can use any periods but better to use
at least two different weeks.
ARPU = average revenue per user
ARPPU = average revenue per paying user
D = Day. For example, D3 = 3rd cohort day.
LTV = lifetime value per user

7.

Product Engagement & Ad Monetization
Period
Installs
D1/D7/D14/D2
8 Retention in
%
DAU/MAU
Revenue
split by
inapp/Ads
%
Ad ARPU
3D/7D/28D/90D
Split by Ad
Formats
March-May
2020
June-August
2020
Period
March-May
2020
June-August
2020
-
Please specify TOP 1-3 markets separately.
Please use cohort data.
Please specify Revenue split by IAP/Ads in %
Ad ARPU = Advertising Average Revenue Per User.
D = Day. For example, 3D = 3rd cohort day.
Ad Formats: video/image/HTML/etc.

8.

Requirements for your own data file template.
Key product metrics (with a split by platform and product)
1.
2.
DAU, MAU
Retention 1D/7D/14D/28D
Key marketing metrics (with a split by platform and product)
Please specify TOP 1-3 markets separately. Use cohort data only. All values should be in USD.
1.
2.
3.
4.
5.
ARPU D1+D7+D28; ARPPU D1+D7+D28, LTV
CPI, Spend in USD (please use at least two different periods)
Spend on Google Ads (please use at least two different periods)
% of Unique Payers D2.
Revenue split by IAP/Ads in % and Ad ARPU.

9.

Glossary
ARPU
Average Revenue Per User
ARPPU
Average Revenue Per Paying User
Ad ARPU
Advertising Average Revenue Per User
CPI
Cost Per Install
% of Unique Payers D2
% of users who made at least one payment during the first
two days of the cohort (cohort D2).
LTV
Life Time Value per user
DAU
Daily Active Users
MAU
Monthly Active Users