WMF Blender. Case for Product Manager position. Шаблон

1.

Case for Product Manager
position
• Please propose for the new multifunctional blender WMF
Kult X
• distribution plan (which retailers to list)
• estimation of the yearly turnover in pieces
• Please be aware that this product belongs to the brand with
premium positioning on the market
https://www.wmf.com/en/kult-x-multifunktionsmixer.html
Price Positioning in Russia: 14 990 RUB
The information that might help you is in the following
slides and attached excel file
NB: all the information is strictly confidential. The numbers
are changed and do not reflect the reality

2.

3.

FOODPREPARATION
LIQUIDISER
Jun 16
140
Jul 16
4.482

4.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
Jan 17Jul 16-Jun 17
Jan 16-Jun 16
Jun 17

5.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
9,6
Jan 17Jul 16-Jun 17
9,7
Jan 16-Jun 16
9,2
Jun 17
8,9

6.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
Jan 17Jul 16-Jun 17
Jan 16-Jun 16
Jun 17

7.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
Jan 17Jul 16-Jun 17
Jan 16-Jun 16
Jun 17

8.

FOODPREPARATION
LIQUIDISER
TOTAL
Jul 15-Jun 16
Jul 16-Jun 17

9.

FOODPREPARATION
LIQUIDISER
TOTAL
Jul 15-Jun 16
Jul 16-Jun 17

10.

FOODPREPARATION
LIQUIDISER
TOTAL
Apr 17
May 17
Jun 17

11.

FOODPREPARATION
LIQUIDISER
TOTAL
Apr 17
May 17
Jun 17

12.

FOODPREPARATION
LIQUIDISER
TOTAL
Apr 17
May 17
Jun 17

13.

FOODPREPARATION
LIQUIDISER
TOTAL
Apr 17
May 17
Jun 17

14.

FOODPREPARATION
LIQUIDISER
6
Jul 15-
Jul 16-
Jun 16
Jun 17

15.

FOODPREPARATION
LIQUIDISER
60
Jul 15-
Jul 16-
Jun 16
Jun 17

16.

FOODPREPARATION
LIQUIDISER
30
Jul 15-
Jul 16-
Jun 16
Jun 17

17.

FOODPREPARATION
LIQUIDISER
No.
1
Brand
Model
KAMBROOK
ABL401

18.

FOODPREPARATION
LIQUIDISER
No.
1
Brand
Model
KAMBROOK
ABL401

19.

FOODPREPARATION
MOULINEX LIQUIDISER
14
Jul 15-
Jul 16-
Jan 16-
Jan 17-
Jun 16
Jun 17
Jun 16
Jun 17

20.

21.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
Jan 17Jul 16-Jun 17
Jan 16-Jun 16
Jun 17

22.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
Jan 17Jul 16-Jun 17
Jan 16-Jun 16
Jun 17

23.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
6,7
Jan 17Jul 16-Jun 17
5,5
Jan 16-Jun 16
6,5
Jun 17
6,1

24.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
5,6
Jan 17Jul 16-Jun 17
Jan 16-Jun 16
4,9
5,3
Jun 17
5,3

25.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
Jan 17Jul 16-Jun 17
Jan 16-Jun 16
Jun 17

26.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
Jan 17Jul 16-Jun 17
Jan 16-Jun 16
Jun 17

27.

FOODPREPARATION
LIQUIDISER
TOTAL
Jul 15-Jun 16
Jul 16-Jun 17

28.

FOODPREPARATION
LIQUIDISER
TOTAL
Jul 15-Jun 16
Jul 16-Jun 17

29.

FOODPREPARATION
LIQUIDISER
TOTAL
Apr 17
May 17
Jun 17

30.

FOODPREPARATION
LIQUIDISER
TOTAL
Apr 17
May 17
Jun 17

31.

FOODPREPARATION
LIQUIDISER
30
Jul 15-
Jul 16-
Jun 16
Jun 17

32.

FOODPREPARATION
LIQUIDISER
No.
1
Brand
Model
KITFORT
KT-1301

33.

FOODPREPARATION
LIQUIDISER
No.
1
Brand
Model
KITFORT
KT-1301

34.

FOODPREPARATION
MOULINEX LIQUIDISER
7
Jul 15-
Jul 16-
Jan 16-
Jan 17-
Jun 16
Jun 17
Jun 16
Jun 17

35.

36.

FOODPREPARATION
LIQUIDISER
Sales Units %
Jul 14-Jun 15
Jul 15-Jun 16

37.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
9,6
Jan 17Jul 16-Jun 17
Jan 16-Jun 16
8,8
Jun 17

38.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
7,2
Jan 17Jul 16-Jun 17
Jan 16-Jun 16
7
6,5
Jun 17
6,7

39.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
Jan 17Jul 16-Jun 17
Jan 16-Jun 16
Jun 17

40.

FOODPREPARATION
LIQUIDISER
Jul 15Jun 16
Jan 17Jul 16-Jun 17
Jan 16-Jun 16
8,1
Jun 17

41.

FOODPREPARATION
LIQUIDISER
TOTAL
Jul 15-Jun 16
Jul 16-Jun 17

42.

FOODPREPARATION
LIQUIDISER
TOTAL
Jul 15-Jun 16
Jul 16-Jun 17

43.

FOODPREPARATION
LIQUIDISER
TOTAL
Apr 17
May 17
Jun 17

44.

FOODPREPARATION
LIQUIDISER
TOTAL
Apr 17
May 17
Jun 17

45.

FOODPREPARATION
LIQUIDISER
35
Jul 15-
Jul 16-
Jun 16
Jun 17

46.

FOODPREPARATION
LIQUIDISER
No.
1
Brand
Model
BORK
B802

47.

FOODPREPARATION
LIQUIDISER
No.
1
Brand
Model
BORK
B802

48.

FOODPREPARATION
MOULINEX LIQUIDISER
9
Jul 15-
Jul 16-
Jan 16-
Jan 17-
Jun 16
Jun 17
Jun 16
Jun 17