KPIs: Delimobil
KPIs: Anytime
KPIs: Prime
Delimobil & Anytime соотношение установок, регистраций, активаций и FTR
Изменение суточного тарифа в регионах
Снижение тарифа в регионах
Динамический тариф
1.43M

KPIs: Delimobil

1. KPIs: Delimobil

Rents, thd.
Total bill, mln.
Rev per car, thd
15/04-21/04
22/04-28/04
29/04-05/05
06/05-12/05
307.8
3%
306.0
-1%
301.7
-1%
326.3
8%
73.2
4%
71.4
-2%
69.5
-3%
72.7
5%
2.1
3%
2.0
-3%
1.9
-3%
2.0
4%
21.05.2019
1

2. KPIs: Anytime

2
KPIs: Anytime
22/04-28/04
29/04-05/05
06/05-12/05
Rents, thd.
36.8
-6%
37.1
1%
35.7
-4%
35.9
1%
Total bill, mln.
18.1
-5%
18.1
0%
18.2
1%
17.0
-7%
2.7
-4%
2.7
-1%
2.9
8%
2.7
-6%
Rev per car, thd
21.05.2019
15/04-21/04

3. KPIs: Prime

3
KPIs: Prime
22/04-28/04
29/04-05/05
06/05-12/05
Rents
127
11%
115
-9%
234
103%
195
-17%
Total bill, mln.
1.0
-4%
1.7
60%
2.1
25%
2.0
-5%
11.9
-13%
16.4
38%
16.6
1%
16.7
1%
Rev per car, thd
21.05.2019
15/04-21/04

4. Delimobil & Anytime соотношение установок, регистраций, активаций и FTR

Delimobil & Anytime соотношение установок, регистраций,
активаций и FTR
22/04- 29/04- 06/0528/04 05/05 12/05

Anytime
Installs
47.9
48.4
55.5
7.1
Install -> reg
61%
62%
66%
3%
Registrations
29.4
30.2
36.5
6.3
Reg -> activated
30%
71%
44%
-27%
8.8
21.4
16.1
-5.3
Activated
80%
48%
67%
19%
Activated -> FTR
Activated
Activated -> FTR
66 %
44 %
67 %
FTR
7.0
10.2
10.7
0.6
22/04- 29/04- 06/0528/04 05/05 12/05

5.7
5.4
5.7
0.3
Install -> reg
75%
81%
71%
-10%
Registrations
4.3
4.4
4.1
-0.3
63%
66%
68%
2%
2.7
2.9
2.8
-0.1
59%
61%
61%
0%
Installs
Reg -> activated
19 % FTR
71 %
68 %
61 %
1.6
1.8
1.7
-0.1
30 %
21.05.2019
Delimobil
4

5. Изменение суточного тарифа в регионах

Tariff
01.0512.05
∆,%
2 000
1 800
-10%
53.0
55.3
5%
Avg fare
2 527
2 290
-9%
Total bill, thd
869.7 1 119.5
29%
Avg over km
Cnt rides
340
490
44%
Regions: Grozny, Rostov-on-Don, Yekaterinburg,
Krasnodar
21.05.2019
15.0401.05
5

6. Снижение тарифа в регионах

Tariff
change
Rides
Riders
Revenue
Revenue
per car
Ufa
-42.9%
48.3%
38.3%
23.7%
38.5%
Samara
-14.3%
20.9%
24.0%
22.1%
26.3%
N.nov
-16.4%
23.5%
22.4%
11.0%
11.8%
Region
Regions: N.Novgorod, Samara, Ufa
6
21.05.2019
Снижение тарифа в регионах

7. Динамический тариф

Распределение поездок по
ценам и времени суток:
7
Динамика дохода по дням
Тариф (сгруппированное значение)
4
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
Итого
73%
46%
30%
27%
23%
26%
22%
22%
16%
17%
10%
9%
9%
11%
9%
14%
11%
21%
4.5
1%
2%
6%
4%
5%
6%
4%
2%
3%
1%
3%
2%
5%
3%
2%
3%
6%
3%
5
3%
5%
7%
6%
4%
6%
3%
4%
3%
5%
2%
2%
4%
6%
6%
5%
7%
5%
5.5
3%
5%
9%
6%
5%
5%
7%
7%
7%
4%
7%
6%
7%
5%
7%
9%
6%
6%
6
6.5
4%
8%
9%
9%
9%
9%
9%
7%
8%
7%
9%
12%
9%
12%
13%
13%
10%
9%
5%
8%
11%
14%
11%
11%
10%
14%
16%
14%
14%
13%
17%
16%
14%
13%
15%
13%
7
7.5
8
3% 2% 6%
11% 3% 11%
11% 4% 13%
12% 4% 18%
16% 6% 22%
14% 4% 19%
13% 7% 24%
15% 6% 24%
18% 6% 24%
14% 9% 29%
16% 8% 31%
15% 10% 32%
15% 9% 25%
15% 8% 24%
16% 8% 24%
15% 6% 22%
18% 7% 20%
14% 6% 22%
21.05.2019
Время
суток
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