Web Page Redesign brief

1.

Contents
Cost estimation www.kumhotyres.ru
1.Redesign of web page according to the new CI guidelines
2.Redesign of catalogue & its structure
3.Product card redesign
4.Redesign of "Where to buy"
5.Tire selector

2. Redesign of web page according to the new CI guidelines WWW.KUMHOTYRE.RU

Current version
Should be

3. Catalogue

Redesign of catalogue & its structure WWW.KUMHOTYRE.RU
Catalogue
Current version (all mixed on 1 page – PCR, SUV,
LTR, Commercial and TBR)
Should be:
1st page (selection – PCR/SUV/COMMERCIAL/TBR)
PCR
SUV
TBR
2st page
Positioning map -> tires are grouped and classified for more user
friendly appearance

4. Catalogue structure: models (PCR/SUV/Commercial)

Redesign of catalogue & its structure WWW.KUMHOTYRE.RU
Catalogue structure: models (PCR/SUV/Commercial)
PCR tires
Summer tires
ECSTA PS91
ECSTA xs KU36
ECSTA Le Sport KU39
ECSTA PS31
ECSTA KU31
ECSTA HS51
ECOWING ES01 KH27
SENSE KR26
Winter tires
Wintercraft Ice WI 31
Izen KW22
Izen KW31
Izen KW27
Wintercraft WP51
SUV and Commercial LTR
Summer tires
CRUGEN HP91
CRUGEN PREMIUM KL33
Solus KL21
ROAD VENTURE APT KL51
ROAD VENTURE AT KL78
ROAD VENTURE SAT KL61
ROAD VENTURE MT KL71
PORTRAN KC53
RADIAL 857
Winter tires
IZEN RV stud KC 16
Izen RV KC 15
Power grip KC11
Winter portran CW51
-

5. TBR

Redesign of catalogue & its structure WWW.KUMHOTYRE.RU
TBR
Classification by usage:
Long haul
Regional
Mixed Service
Off – road
By application:
Steer
Drive
Trailer
All position

6.

Product card redesign
Current version
(Design as in Pattern Digest)
Small description like in Pattern Digest
To much technical information like in Pt Dg
Not user friendly
Should be:
- Size information – reduced/only main information
- More detailed product description
- Test results
- Promotion
Model
Size
Load Index
Speed rating
HS51
HS51
Specification
155/55R14
69
V
165/40R16
73
V
XL
HS51
165/45R16
74
V
XL
HS51
165/50R15
73
V
HS51
165/50R16
75
V
HS51
165/55R14
76
V
HS51
165/55R15
75
V
HS51
165/55R15
75
V
HS51
185/50R16
81
V
HS51
185/50R16
81
V
HS51
185/55R15
82
V
HS51
185/55R15
82
V
HS51
185/55R16
83
V
HS51
195/40R17
81
W
HS51
195/45R15
78
V
HS51
195/45R16
80
V
HS51
195/45R16
80
V
HS51
195/45R17
81
W
HS51
195/50R15
82
V
XL
XL

7.

Redesign of "Where to buy"
Current version
Should be:
Current version is not convenient –
have to scroll down to see all shops
Too much information on the page
(news, catalogue, etc.) -> not necessary
Map is difficult for understanding
Map structure optimized
Shop information – optimized, only
necessary info, cut long description,
benchmark – USA web page KUMHO

8. Currently – no tire selector by size – it’s convenient tool to optimize tire search

Tire selector №1
Currently – no tire selector by size – it’s convenient tool to optimize tire search

9. Tyre selector (by car) -> optional -> usually have tire internet shops

Tire selector №2
Tyre selector (by car) -> optional -> usually have tire internet shops