Models of Communication

1. Models of Communication

Getting publicity
Spread information/raise
awareness (?)
Press
Agentry
Public
Information
Two-way
Asymmetrical
Getting opinions
(?) from the publics
Two-way
Symmetrical
Creating a
dialog
1

2. Just what the doctor ordered (apparently)

1930s: the American Medical
Association's official journal starts
publishing cigarette ads;
1946: the Camel begins a major ad
push;
o
the basis – an "independent" surveying
(conducted by an ad agency)
Model of PR:
Two-way
Asymmetrical
2

3. Ultimate giveaway

Sept. 13, 2004: each
member of the Oprah
Winfrey’s studio
audience got…
o
a new Pontiac G-6
sedan;
Total giveaway
number: 276
Model of PR: Press Agentry
3

4. People choose to go (or not)

1916: the Australian
Imperial Force faces a
shortage of men;
Possible solution:
conscription;
2 referendums:
o
o
Oct. 28, 1916;
Dec. 20, 1917;
End result: no conscription
in Australia
Two-way
Model of PR: Asymmetrical
4

5. It sells

Nov. 18, 1992: Superman #75 is
released;
“The Death of Superman”;
Coverage in national news media;
Total sales: 6 million copies
Model of PR: Press Agentry
5

6. List of References

Rupal Parekh. Rewind: 1949 Cigarette Spot Declares 'Doctors Smoke Camels'.
AdAge. 13.08.2012. (URL: http://adage.com/article/news/rewind-1949-cigarettespot-declares-doctors-smoke-camels/236635/)
Kelly Phillips Erb. A Look Back At Oprah's Ultimate Car Giveaway. Forbes.
13.09.2016. (URL: http://www.forbes.com/sites/kellyphillipserb/2016/09/13/alook-back-at-oprahs-ultimate-car-giveaway/#7a6bd3f7efea)
Conscription during the First World War, 1914–18. Australian War Memorial
(URL: https://www.awm.gov.au/encyclopedia/conscription/ww1/)
Michael Bailey. Doomsday: Ten Years Later Or Where Were You The Day
Superman Died? Superman Homepage. Dec. 2002. (URL:
http://www.supermanhomepage.com/comics/comics.php?topic=articles/dooms
day-10-years-later)
6