Similar presentations:
Связи с общественностью. Работа над имеджем. Public relations. Work on the image
1.
Лекция 8.Автор:
Куценко Катерина Владимировна
Старший преподаватель кафедры № 62 «Специальная
лингвистическая подготовка» НИЯУ МИФИ.
2.
Lecture # 8Автор:
Куценко Катерина Владимировна
Старший преподаватель кафедры № 62 «Специальная
лингвистическая подготовка» НИЯУ МИФИ
3. СОДЕРЖАНИЕ/CONTENTS
Introduction
Definition
Types
Components of image
–
–
–
–
–
vision
mission
corporate personality
corporate identity
image
• Basic imagemaking tools
• Image making critics
• Conclusion
4. INTRODUCTION
Imagemaking today is one of the basic parts of PR, that hasbecome a self-operating field. In the era of information the
pivotal stone of success is a good image. Reputation is
everything for the 21st century organization. It is achieved
year after year, but can be ruined in a day. That is why
building trust as the final aim of PR is crucially important.
5. DEFINITION OF IMAGE
An Image is a general impressionthat a person or an organization
gives to the public.
6. TYPES OF IMAGE
PersonalCorporate
International
7. COMPONENTS OF IMAGE
VISIONMISSION
CORPORATE PERSONALITY
CORPORATE IDENTITY
IMAGE ITSELF
8. VISION
environment: niche, competitors, position in the rating9. MISSION
The “big” purpose10. CORPORATE PERSONALITY
Corporate culture, schedule, atmosphere,problems, achievements, etc.
11. CORPORATE IDENTITY
Logo, trademark, slogan, office design,web site, etc.
12. IMAGE
Public perception13. IMAGEMAKING TOOLS
To create an imageTo maintain the
image
Favorable publicity
Advertising
Promotion
Flash mob
Viral videos
Articles
Sponsorship & charity
Parties
Open houses
Exhibitions
14. CONCLUSION
Having a good image today is one the decisive factors tobe successful. Reputation has always been important,
but in the 21st century it has become a must to survive.
A positive image is to be formed and maintained. A
negative image might be killing for an organization. That
is why organization spend billions on imagemaking and
it is not a fashion thing, it is worth it. Finally, all an
organization has in the end is its image.
15.
Thank youfor your
attention