Corporate social responsibility

1. Marketing

Lecture 8. Corporate Social
Responsibility

2. Slajd 2

SPONSORSHIP
support by a variety of projects that
aim to create an image of a
confident and winning the favor of
the public.
"I give you to give"
CHARITY
selfless assistance to financial or
material need (philanthropy) .
"I give you to have”
PATRONAGE
supporting the organization of science,
culture, the arts or other fields in the
form of non-refundable and
unconditional.
"I give you to be”

3. Corporate social responsibility

Corporate Social Responsibility is a
concept to take responsibility for the
company's effects on environmental
and social wellbeing. The term
applies to efforts that go beyond
what may be required by regulators
or environmental protection groups.

4. Motivations of social activities

We want to act, because we want to help
(emotional and personal motives).
We see a social problem, and we see the
reason of our organization to engage in the
solution.
We want the pro-social activity to become a
part of promotional activities of organization
which build its image.
We are involved in social programs,
because the others do it as well.
We continue the philanthropic tradition of the
organization.
We want to take advantage of tax
deductions and exemptions.

5. CSR Trends

inside and outside the
organization;
the stakeholders: shareholders,
customers, employees,
suppliers, local community,
competition, environment;
ecological, economic and social
actions.

6. The main forms of CSR

Financial assistance
Material assistance
Free provision of services
Volunteering
Pay-roll - deductions from
wages
Outplacement

7. Social organizations

Provide the goods and services to
meet the needs of society.
Shape the specific types of consumer
behavior.
Try to get from the society time and
money to realize its statutory
objectives.

8. Staff Volunteering

9. Volunteering functions

helps the organization to get in touch with the
community of its surroundings;
integrates employees and contributes to team
building;
changes the perspective from which the
employees in the organization look at it - it
becomes not only a place to earn money, but
also is a place where the employee may
pursue other goals in life;
builds a sense of relationship with the
employer, under which the employee has the
opportunity, along with other socially useful to
do something;
allows employees to self-fulfillment by sharing
knowledge, time and experience and gives the
satisfaction of doing useful things.

10. Slajd 10

Helping makes
stronger

11. Slajd 11

Helping makes
stronger

12. Benefits of CSR

building a positive image
acquisition (consolidation) a trust
and positive reputation of existing
and potential stakeholders
credibility of the mission and identity
of organizations in the public opinion
gain the favor of the local community
community mobilization
Increasing the interest of investors
favorable development, based on the
commitment of relationships with
employees
help publicize the social problem
public education
popularize charitable attitude

13. Social marketing

a tool for promoting a particular
social problem;
a tool to associate the
organization's activities with a
particular social problem;
A tool for self-promotion
organizations.

14. ”Clear dissmission"

”Clear dissmission"
Program “goodbyes to the
organization”;
Clear message that prevents
paralysis caused tension among
employees escalation;
The appropriate policy for
persons in the organization.

15. Slajd 15

"The form of the future" accountability to the modern consumer
Provide consumers with knowledge
about nutrients contained in the
product.
Consumer education on a balanced
diet.
Advertising time slots products
designed for children under 12 years
of age.
Projects to promote the sport and
activity among the Poles.