Business plan template

1. Name of business:

Student Name:
Date:
Class & Section:

2. Executive Summary

3. Name of Business

Mission:
Describe your business in detail- what is your service/product?:
What is the core “need” your business is addressing? (Give details and
support with research):

4. Business Description

Owners:
Management structure:
Legal status of business:
Describe what licenses and permits will be needed to operate, as well as
what governmental entity would issue those licenses and permits:

5. Goals

Short-term goals (1-3 years):
Long-term goals (5+ years):

6. SITUATION ANALYSIS (Please identify what groups or outside forces which can help or hurt the new Business and describe their impact)

* External Forces:
Social Groups:
Legal:
Economic:
Political:
Special Interest:

7. MORE SITUATION ANALYSIS

* Internal Forces:
Investors:
Employees:
Suppliers:
Customers:

8. SWOT ANALYSIS OF YOUR BUSINESS

Strengths:
Weaknesses:
Opportunities:
Threats:

9. COMPETITIVE ANALYSIS

WHO IS YOUR COMPETITION?
WHO ARE THEIR CUSTOMERS?
ARE THERE ANY NEW ENTRANTS INTO YOUR
MARKET?
ARE THEIR ANY SUBSTITUTES?

10. Description of the Competition

Competitor
Strengths
Weaknesses

11. TARGET MARKET (CONFIRMED BY MARKAET RESEARCH)

Geographic Scope:
Size of Total Market (population):
Size of Target Market—approx.
Buyer Profile
Age:
Gender:
Income:
Other:

12. MARKETING MIX

PRICE
PROMOTION
PLACE/DISTRIBUTION/LOCATION
PACKAGING/DECOR

13. PROMOTION BUDGET

14. CODE OF ETHICS

Describe your Code of Ethics:
Describe your Implementation Plan:
Describe your Social Corporate Responsability Plan:

15. MONTHLY BUDGET

Income
Expected Income from sales or services
Other income
Other
Total Income
Expenses
Fixed Costs
Mortgage / Rent Expense
Labor costs
Furniture- monthly payments
Insurance - healthcare
Insurance- Liability
Insurance - Workers' Compensation
Insurance- Other
Equipment - monthly payments
Computer- purchase or lease payments
Payroll taxes
Total Fixed Costs
Variable Costs

16. MONTHLY BUDGET

Variable Costs
Electricity / Gas Expense
Telephone Expense
Independent Contractors
Internet Expense
Leased furniture
Professional services
Office and other Supplies
Leased computer equipment
Other taxes
Promotions
Other
Total Variable Costs
Total Fixed Costs
Plus
Total Variable Costs
Total Costs
Gross Income
Minus Costs
Net Income
ENTREPRENEURSHIP
Starting and Operating a New Business
Mariotti and DeSalvo
©2007 Pearson Education, Inc.
Pearson Prentice Hall
Upper Saddle River, NJ 07458

17. CONTINGENCY PLAN (What if…?)

18. ADDENDUM

DESCRIBE AND ATTACH MARKET RESEARCH
ATTACH RESUMES OF OWNERS