Consumer preferences and consumer choice

1. Consumer preferences and consumer choice

CONSUMER
PREFERENCES
AND
CONSUMER CHOICE

2. The main task of the modern economy- study consumer preferences and consumer choice

THE MAIN TASK OF THE MODERN
ECONOMY- STUDY CONSUMER
PREFERENCES AND
CONSUMER CHOICE

3. The same preferences Russia vigorously studied marketing campaigns within the framework of applied research. Rather, the term

THE SAME PREFERENCES
RUSSIA VIGOROUSLY
STUDIED MARKETING
CAMPAIGNS WITHIN THE
FRAMEWORK OF APPLIED
RESEARCH.
RATHER, THE TERM
“PREFERENCE” IS USED AS
A FASHION SIMILAR TO
THE TERM “DEMAND”.

4. Can give an example that such product, as natural coffee, consumers are trying not to feel sorry for their money. The main

CAN GIVE AN EXAMPLE THAT SUCH
PRODUCT, AS NATURAL COFFEE,
CONSUMERS ARE TRYING NOT TO FEEL
SORRY FOR THEIR MONEY. THE MAIN
CONDITION FOR SELECTING THIS
PRODUCT AFFECTS TASTE AND AROMA.

5.

ground coffee
coffee beans
both options
100
90
80
70
60
54%
50
40%
40
30
37%
25%
23%
21%
20
10
0
women
men

6. Buyer behavior is not impossible to fit into a certain scale of preferences the purchase of one product other.

BUYER BEHAVIOR IS
NOT IMPOSSIBLE TO
FIT INTO A CERTAIN
SCALE OF
PREFERENCES THE
PURCHASE OF ONE
PRODUCT OTHER.

7. It is not from nature, but from education and habits, that our wants are chiefly derived. Fielding

IT IS NOT FROM
NATURE, BUT
FROM EDUCATION
AND HABITS, THAT
OUR WANTS ARE
CHIEFLY DERIVED.
FIELDING