Mini_Research_Entrepreneurship-1

1.

Mini Research
Entrepreneurship & Startups
Our 4 survey questions for classmates (n = 11)
1
Would you pay a fixed monthly fee for a service
like a car wash or coffee?
2
Yes / Maybe / No
3
Would you like to start your own business one
day?
Yes, soon / Maybe later / No
What is the #1 factor when choosing a coffee
shop?
Product quality / Location / Price / Atmosphere /
Service
4
What is the biggest reason startups fail?
No market need / Running out of money / Team conflicts
/ Poor marketing / Competition

2.

Most classmates would not pay for a subscription
Would you pay a fixed monthly fee for a service like a car wash or coffee?
Key takeaways
4
36%
7
64%
No
Source: classmate survey, n = 11
7 of 11 (64%) said no
4 of 11 (36%) would
subscribe
More than a third are open
to it, so a trial month or a
flexible plan could convince
them
Yes
2

3.

Product quality is what matters most in a coffee
shop
What is the #1 factor when choosing a coffee shop?
Product quality
6
Atmosphere
3
Location
1
Price
1
Service
Key takeaways
Quality was chosen by 6 of
11 (55%)
Atmosphere came second
with 3 of 11 (27%)
Location and price got 1 vote
each and service none, so
taste and atmosphere beat a
low price
0
Source: classmate survey, n = 11
3

4.

Running out of money is seen as the top reason
startups fail
What is the biggest reason startups fail?
Running out of money
7
Poor marketing
3
No market need
1
Team conflicts
0
Competition
0
Source: classmate survey, n = 11
Conclusion
Subscriptions: most classmates
(64%) would not pay a monthly fee
for everyday services
Coffee shops: quality is the top
factor (55%), then atmosphere
(27%)
Own business: 45% said yes, 18%
maybe later, 36% no
Startups: 64% name running out of
money as the main reason for
failure
Lesson: a quality product and a
careful budget
4