the Environment

1.

ENGAGING YOUTH IN
ENVIRONMENTAL PROTECTION
THROUGH ECOLOGICAL
INITIATIVES IN THE MEDIA SPACE.
L A I L I E V A
A L A - T O O
A Z A L I Y A
I N T E R N A T I O N A L
U N I V E R S I T Y

2.

PROBLEM
• Environmental problems are rapidly
increasing worldwide
• Human activity leads to ecosystem
degradation
• Ecological crisis affects all living beings
• Young people will face the future
consequences and their involvement is
essential for sustainable change

3.

ROLE OF MEDIA
• Media spreads information about environmental
issues
• Digital platforms enable fast communication
• Social networks connect people globally
• Media encourages participation in eco-initiatives
• Creates a sense of collective responsibility

4.

GENERATIONAL CONCERN ABOUT CLIMATE CHANGE
Sharma R., Gupta P. Youth awareness of environmental issues in digital media // International Journal of
Research Publication and Reviews.

5.

YOUTH ENGAGEMENT
PROBLEM
• Youth are highly aware of environmental
issues, HOWEVER awareness does not always
lead to action
• Lack of motivation and practical involvement
• Need for effective communication strategies

6.

SUCCESSFUL CASES
#TrashTaG

7.

SUCCESSFUL CASES
Plogging

8.

WAYS TO ENGAGE
YOUTH
• Social media campaigns
• Viral eco-challenges & marathons
• Interactive content
• Social marketing (promoting habits)
• eco-promotions with the participation of
popular bloggers/influencers among the
younger generation.
• Creating competitions and community
actions

9.

CONCLUSION
• Media is a powerful tool for engaging youth
• Youth are key drivers of change
• MEDIA CAN ENCOURAGE LONG-TERM ENVIRONMENTAL
RESPONSIBILITY
• WITH MEDIA IT IS POSSIBLE TO PROMOTE SUSTAINABLE BEHAVIOR
AND SUSTAINABLE POSITIVE HABITS
«YOUNG PEOPLE SHOULD BE AT THE FOREFRONT OF
GLOBAL CHANGE AND INNOVATION. EMPOWERED,
THEY CAN BE KEY AGENTS FOR DEVELOPMENT AND
PEACE.» -KOFI ANNAN

10.

THANK YOU
FOR ATTENTION