Презен 1 курс

1.

Profile for students ( 2-nd term)
Текущий рейтинг
Advertising
(oral/written tasks)
4
Design (oral/written
tasks)
Engineering
(oral/written tasks)
Trends (oral/written
tasks)
Economics Part II:
Money (oral/written
tasks)
4
Tests
3
Total
20
3
Творческий рейтинг
Advertising (oral/written tasks)
4
Design (oral/written tasks)
4
Engineering (oral/written tasks)
4
Trends (oral/written tasks)
4
Economics Part II: Money
(oral/written tasks)
2
Кейс
2
Total
20
3
3

2.

UNIT 5
ADVERTISING
5.1. WHAT MAKES A GOOD ADVERT?

3.

UNIT 5
ADVERTISING
Lesson
5.2. Manipulating images

4.

Lesson objectives
• Read texts about whether it is acceptable to manipulate images in
advertising and evaluate the arguments.
• Focus on words on this topic with similar meanings.
• Listen to two photographers planning their website and focus on the
second conditional.
• Discuss making cosmetic surgery illegal for young people.

5.

WARM-UP ACTIVITY: English Idioms
1)
The lights are on, but nobody`s home
Don’t try discussing anything intelligent with Helen. The lights are on but nobody’s home, I’m afraid
Once Bob starts playing video games there is no use in talking to him. The lights are on but nobody’s home
2) When pigs fly
When pigs fly, she’ll tidy up her room
3) As cool as a cucumber
How do you stay cool as a cucumber when presenting to large audiences?
4) Storm in a teacup
The controversy over the actor's comments on social media proved to be a storm in a teacup.
5) A Piece Of Cake
The interview was a piece of cake, and I’m sure I got the job

6.

Vocabulary
Review
Translate the following collocations (oral dictation):
вдохновляющая реклама
остроумная
изысканная
творческий подход в рекламе
интригующая
узнаваемый логотип компании
создать логотип
раздражающая мелодия
заметные образы
веселый развлекательный контент
нравится смотреть рекламу для детей
рекламная кампания
реклама/рекламное объявление
запоминающийся заголовок
привлечь внимание
цветная картинка
реклама отражает реальную жизнь
захватывающий слоган
захватывающий внимание
мощное воздействие
заполучить ч-л внимание
Вводящая в заблуждение
творческая работа оператора
не выходит из головы
закрепиться в памяти
рекламировать/продвигать товары и услуги

7.

Lead-in
Today`s key questions:
• Would you be offended if someone photoshopped you?
• IS IT ACCEPTABLE TO MANIPULATE IMAGES IN ADVERTISING

8.

Reading Task 1 - Gist Understanding
Case analysis:
IS IT ACCEPTABLE TO MANIPULATE IMAGES IN ADVERTISING?
Before you read, elicit what do know about the different people (1–7).
Underline information related to each person.

9.

Language Focus
Case analysis:
IS IT ACCEPTABLE TO MANIPULATE IMAGES IN ADVERTISING?
Topic-related vocabulary words
to manipulate an image digitally
to retouch
to alter
to photoshop
to touch up
to airbrush
to become increasingly common
to cause a great deal of controversy
to argue
a distorted image
to come out in defense of
to be aware of
to quote
to support s-b opinion
my point is
airbrushing
to point out to
to exaggerate
to produce
to consume
acceptable

10.

Free Practice & Production
Case analysis:
IS IT ACCEPTABLE TO MANIPULATE IMAGES IN ADVERTISING?
The article is named/is headlined
The name/headline of the article is
2)
The article under consideration is taken from……
3)
The article gives a general overview about ….. (3-5)
4)
The article is divided into 3 parts
The first one touches upon the problem of…..
The second one raises the problem of……
The third one emphasizes that……..
5)
As for me I would like to stress that
to point out that
to mention that
to stress that
to pay attention to the fact that
6)
The article leaves hope that…(prediction)
It becomes obvious that……
7)
I would like to sum up….
In conclusion I would like to say that….
to conclude…../to summarize……
First/Firstly
Second/Secondly
Third/Thirdly
8)
From my point of view, I find this article of a great value/informative/meaningful/
interesting
1)

11.

Discussion Activity
Work with a partner to discuss the following.
Is it acceptable to manipulate images of people in advertising?
Opinion-led answer
1)
Introduction/State the problem/I feel strongly that…../In my opinion/ I guess/I suggest/I
believe/I consider/I think
2)
Justify your opinion/There are some reasons for my/your opinion
This is because ….
Reason 1
Reason 2
Reason 3
3) Adding a surprising fact/an opposing argument
On the other hand……..
4)
Summary/Conclusion/It is clear that …..

12.

Review, Feedback & Reflection
Comparing analysis of the groups’ decisions and reasons. Correction the
mistakes.
Home assignment :
1) Topic-related vocabulary words (get prepared for the oral dictation)
2) Read the AGAINST text on page 158 and make notes on the
key points.
Evaluating arguments: Which arguments do you think are stronger - FOR or AGAINST?
Why? (get prepared for the oral discussion)
Due: Next class session

13.

Unit 5 Advertising
Lesson 5.3
Advertising and children

14.

WARM-UP ACTIVITY: Brand names
1)
–
2)
«млечный путь»
3)
«прилив», «отлив», «течение», «поток»
«щедрость», «изобилие», «вознаграждение»
4) Pampers - to pamper - «лелеять», «баловать»
5) «голубка», «голубь»
6) Skittles – «кегли»
7) Vanish - «исчезать» , «пропадать», «стремиться к нулю»

15.

Vocabulary review
• Advertisers often manipulate images digitally to make products look more appealing before launching
campaigns.
• Models' photos are routinely retouched to smooth skin and slim figures, raising ethical questions.
• It's easy to alter a product's color or size in software, but this can mislead customers.
• Many accuse big brands of using Photoshop to create impossible beauty standards in their ads.
• Graphic designers touch up minor flaws in images to ensure a polished final look.
• High-end magazines airbrush celebrities' bodies to exaggerate perfection, sparking public backlash.
• Image manipulation techniques have become increasingly common with affordable editing apps.
• The latest billboard campaign caused a great deal of controversy after revealing heavy digital edits.
• Critics argue that altered ads harm consumers' self-esteem and promote unrealistic ideals.
• Social media exposed a distorted image of a snack bar, twice its real size, fooling viewers.
• Industry experts come out in defense of light retouching, claiming it enhances visual appeal without lying.
• As consumers, we need to be aware of how ads use digital tricks to influence our choices.
• The CEO quoted a study showing 70% of viewers spot manipulations but still trust the brands.
• I support your opinion that some airbrushing is fine if it's clearly labeled as edited.
• My point is, exaggeration in ads crosses the line when it distorts reality too much.
• Airbrushing removes blemishes quickly, but overuse leads to accusations of deception.
• The teacher will point out to students how subtle changes can exaggerate product benefits.
• Ad agencies produce thousands of manipulated visuals yearly to drive sales.
• Young people consume these ads daily, often unaware of the digital alterations involved.
• Is heavy airbrushing in fashion ads acceptable, or should regulations ban distorted images?

16.

Advertising and children (Unit 5.3)/Reading and
Discussion
Discuss in pairs and small groups
• Do you remember paying attention to adverts in your
childhood?
• What products can you see in adverts for children?
How are they advertised?
Read the text on advertising aimed at children on p.50-51.
Do tasks 2a, b p.50.

17. Lesson objectives

Language focus:
Advertising
To advertise
to become interested in
least nutritious products
to reach the target in many ways
the most worrying thing is
to increase
approach(es) (n.)
to attract attention of children
to persuade
to target / to aim at / to reach children/to encourage
to focus on smth (on advantages / benefits)
attractive packaging
a persuasive message
to influence
to impose controls / legal controls
to ban
to resolve the situation
there are some concerns about
Food a lot higher in fat/salt/sugar
gimmicky packaging

18.

Free Practice & Production
Class discussion.
- In the text there are a number of approaches to controlling
advertising for children. Which is the best?
- Give examples of advertising for children in the RF.
- Do you think it should be controlled? How?

19.

Review, Feedback & Reflection
Comparing analysis of the groups’ decisions and reasons. Correction the
mistakes.
Home assignment:
1)Read the text on p. 54 and revise the information in the text on p. 5051.
2)Prepare a talk on the speaking topic:
What products are commonly featured in adverts for children? What are
the problems with such adverts? How can they be solved?

20.

Unit 5 Advertising
Lesson 5.4
B-cool soft drinks

21.

Seminar 3. Scenario (Unit 5.4)
Advertising the soft drink
1. Look at the pictures of the fruits on pp.52-53. Can you name all of them?
2. Study the situation described in Ex.1 p.52 and prepare to summarize the main points.
Vocabulary prompt:
A manufacturer
To introduce ( a product) to the market, to launch the new product
To appeal to
Age groups
An advertising campaign
An advertising agency
3. Pay attention to the input in Ex.2b p.52 and complete the notes.
4. Study the key language of presentations in Ex.3a-3d p.53.

22.

Seminar 3. Scenario (Unit 5.4)
Advertising the soft drink
Work in small groups (2-3 students). Each group represents an advertising agency.
Prepare group presentation following their requirements:
Check-list:
Name of the agency/headquarter/is focused on
Name of the product/the company is going to introduce (to launch) a new product on the…. (market)
Target audience – the product is aimed at
Slogan for the drink, design of the packaging, logo (catchy)
Price /special discounts?
Place – Where?
How to advertise the drink – which media to use (TV, magazines, internet, radio, sponsorship)
Special promotions (sales, special offers, events…./buy two, get the third one for free)

23.

Seminar 3. Scenario (Unit 5.4)
Advertising the soft drink
• Good morning, I’m … I’d like to introduce my colleagues …
• Our purpose today is to present some ideas about our new product……
• Our presentation is divided into three parts/sections. First … After that … Finally …
• If you have any questions, we’ll be pleased to answer them at the end of our presentation./if
you don’t mind, we leave questions to the end of our presentation
Let`s start with/let`s turn to/Moving on now to the design of the ……….
Please look at the screen/You can see from this slide/Firstly/secondly/thirdly
If we look at the table of results, it’s very clear.
Just before we finish/sum up/ let me summarise our main points.
Finally, I talked about …
Thank you for your attention. Are there any questions?

24.

Seminar 3. Scenario (Unit 5.4)
Grammar: Forms of comparison
Grammar tips/Comparative forms:
high – higher, big - bigger, happy - happier,
exciting - more exciting / less exciting
+ a lot more worrying/a little bigger /much less time /many more toys
Superlative forms:
high - higher - the highest, big - bigger - the biggest
exciting – more exciting – the most exciting / the least exciting
BUT:
Good – better – best
Little – less - the least
Many – more - the most
Bad – worse – the worst
further
As as
2. Do Ex.6,7 p.51.

25.

WARM-UP
Guess the meaning of the following conversational phrases
How`s it going?
It`s been so long!
I'm running late
Catch you later
I`m on my way
Hang on sec.
I`ll be right back
I`m starving
Let`s grab a bite
I`m beat
All set
No big deal
I`ll keep you posted
I`m inn
That`s awesome
Can you give me a hand
I`m all ears

26.

Unit 7. Design
Design is everywhere. Design through the ages
UI/UX Designers. Scenario. Martelli design competition
Vocabulary
• Design adjectives
• Materials, shapes and textures
• Describing qualities, evaluating
designs
Grammar Focus
• Modals (necessity and obligation)
• Modals (present deduction)

27.

Design is everywhere. Design through the ages
Lead-in
“Design occupies a unique space between art and science.” Terence Conran. British designer.
Speaking
• What comes to mind when you hear the word design?
• What is design for you ? Design is about how things work/look?
• How far do you agree or disagree with Terence Conran’s saying?

28.

Design is everywhere. Design through the ages
Vocabulary: Fields of Desing
Match the following fields with their definitions:
1.
Graphic design
2.
Product design
3.
Fashion design
4.
Interior design
5.
Web design
6.
UX (User Experience) design
7.
Industrial design
8.
Landscape design
. Designing digital interfaces such as websites, focusing on layout, navigation, and visual appeal
B. Creating clothing, accessories, and styles influenced by trends and culture
C. Planning and decorating indoor spaces to make them functional and attractive
D. Designing everyday objects that are mass-produced, such as furniture or appliances
E. Designing outdoor spaces like parks, gardens, and public areas
F. Creating visual content such as logos, posters, and advertisements using text and images
G. Designing physical products with a focus on usability, materials, and manufacturing
H. Improving how users interact with a product or service by making it easy and enjoyable to use
A

29.

Seminar 1. Design is everywhere. Design through the ages
Vocabulary: Fields of Desing (Keys)
Match the following fields with their definitions:
1. graphic design – f. creating visual content such as logos, posters, and advertisements using text and
images
2. product design – g. designing physical products with a focus on usability, materials, and
manufacturing
3. fashion design – b. creating clothing, accessories, and styles influenced by trends and culture
4. interior design – c. planning and decorating indoor spaces to make them functional and attractive
5. web design – a. designing digital interfaces such as websites, focusing on layout, navigation, and
visual appeal
6. UX (user experience) design – h. improving how users interact with a product or service by making
it easy and enjoyable to use
7. industrial design – d. designing everyday objects that are mass-produced, such as furniture or
appliances
8. landscape design – e. designing outdoor spaces like parks, gardens, and public areas

30.

CRITICAL THINKING
WHICH IDEA IN THE TEXT IS THE MOST
INTERESTING AND WHY? – PAGE 66 (WHAT IS
DESIGN?). Justify your idea by giving several reasons:
Firstly
Secondly
Thirdly

31.

WORD BUILDING
GUESS THE MEANING OF WORDS
PAGE 67, EX.3B

32.

VOCABULARY FOCUS
THE FOLLOWING ADJECTIVES ARE OFTEN USED TO DESCRIBE
DESIGNES
recycling
user-friendly
bulk
portable
cost-effective

33.

Design is everywhere. Design through the ages
Vocabulary: Materials, Shapes and Textures (SB, pp. 68-69)
Look at the words in the box and put them into the correct category

34.

Design is everywhere. Design through the ages
Speaking: Which design do you prefer? Why?
Unit 7. Vocabulary

35.

Design is everywhere. Design through the ages
HOME ASSIGNMENT
GIVE EXAMPLES OF A WELL-OR A BADLY DESIGNED OBJECT TO
THE FOLLOWING PLAN Design - stylish….
Size – compact….measuring…..
Overall impression – affordable price….
It will appeal to…….
Unique features – ergonomic….
Is made from – ecologically friendly materials…
Durability – long-lasting…
Versatility – multi-purpose…
Can be adapted -

36.

Design is everywhere. Design through the ages
Vocabulary focus:
элегантный стиль
Много-функциональный
Технология будущего в дизайне
Ручная работа
Для массового производства
Стиль ретро
Упрощенный дизайн
Рациональный дизайн
Новейший/актуальный
С обтекаемыми формами
Не сложный
Вещь, выполненная в хорошем дизайне
Можно брать куда- угодно (выносить)
экологичный
легкий в использовании
долговечный/прочный
ценная вещь за деньги
универсальный дизайн
спортивный стиль
экономит пространство
инновационные функции
можно легко приспособить
видимый в темноте
биоразлагаемый материал
легко разобрать

37.

Design is everywhere. Design through the ages
Vocabulary focus:
Стальной стул
Гладкая форма
Изогнутый стол
Кожаный материал
Неровная поверхность
Угловой шкаф
Алюминиевый каркас (frame)
Брезентовый
Деревянный пол
Полированное зеркало (mirror)
Квадратный диван (Sofa/couch)
Круглое отверстие (hole)
Бумажная текстура
Соломенное кресло
Твердый металл

38.

Design is everywhere. Design through the ages
Key facts about design decades –work in groups
• The key ideas/thoughts/opinions during this period
It was a period/era of…….
• Target audience (to be aimed at/appeal to)
• Products
• Materials
• Famous designers/Pioneering projects
• Current trends
• We consider this design era as the most influential because….