Английский презентация

1. Good day

2. Business idea

Postcard store «Good day
Business idea
• 1)What business will you be in?
• 2)What product or service will you provide to your customers?
• 3)What problem(s) are you solving for your customer?
• 4)Who will buy your product or service?
• 5)Why will your customer buy from you?
• 1) We are in the Experiential Gifting and Modern Greetings business. We bridge the gap between tangible sentiment
and digital magic, creating memorable, emotional experiences.
• 2)We provide Greeting Card Service. The customer:
Selects a Physical Postcard: From our beautifully designed kiosks located in high-traffic retail spaces.
Handwrites a Personal Note: Preserving the personal touch and effort of traditional cards.
Activates a Digital Surprise: Using a QR code or NFC chip on the card, they link a unique, AI-generated digital greeting
(a personalized poem, song, or video clip) sent directly to the recipient's phone via their preferred messaging app.

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• 3) Impersonal Digital Communication: Texts and e-cards are convenient but often feel generic and forgettable. We
solve the problem of digital detachment by anchoring the message in a physical, hand-touched object.
The "It's the Thought That Counts" Dilemma: People want to show they care enough to go the extra mile, but are
short on time and creative energy. We provide a simple, elegant way to demonstrate significant effort and
thoughtfulness.
Creating a Lasting Memory: Standard cards are often read and discarded. We create a "wow" moment that extends the
experience, giving the recipient a unique, personalized digital keepsake they will save and revisit.
• 4)Primary Customers: Everyday consumers of all ages looking for a meaningful way to connect.
Romantic Partners: For anniversaries, "just because" moments.
Family Members: Parents, grandparents, and children for birthdays and holidays.
Friends: For congratulatory messages or support.
Secondary Customers: Businesses looking for a novel corporate gifting or client appreciation tool.

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• 5)Customers will choose Verse & Paper Post because we offer Demonstrable Thoughtfulness.
• · The Power of Tangible Effort: As you perfectly stated, the recipient knows the sender didn't just click "send" from
their couch. They made a special trip, selected a card, and wrote a message by hand. This physical proof of effort
dramatically increases the perceived value and emotional weight of the greeting.
• · A Personalized "Magic" Moment: The AI-generated poem or song transforms a nice gesture into an unforgettable
experience. It’s a surprise that delights the recipient and makes the sender feel like a creative genius.
• · Convenience Meets Depth: We make it easy to be deeply thoughtful. The process is simple and located in
convenient places (supermarkets, coffee shops), but the output is profoundly personal.
• · Universal Appeal: By combining a timeless practice (sending a postcard) with cutting-edge technology (AI), we
appeal to both tech-savvy younger audiences and traditionalists who appreciate a physical card, ensuring a wide
market reach.

5.

• 1)) What will you sell?
• 2)) How is it different from existing similar products or services?
• 3)) What customer need does it fill?
• 1)) A hybrid greeting: a physical postcard that unlocks a unique, AI-generated digital greeting (poem, song, or clip)
personalized for the recipient.
• 2)) It combines the tangible effort of a handwritten card with AI-powered personalization, unlike generic e-cards or
standard postcards.
• 3)) The need for more meaningful, memorable, and personal connections in a digital world, showing genuine effort
and thought.

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Age: covers the
entire audience,
regardless of age.

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• Marketing Strategy
• 1. Advertising (Paid, Controlled Media)
• · Digital Ads: Run targeted social media and search engine ads focusing on key gifting
occasions (birthdays, holidays, Valentine's Day). Show a video of the "surprise and
delight" moment when someone receives the card and scans the code.
• · In-Placement Screens: Place short, engaging video ads on the screens of the kiosks
themselves (in supermarkets, car washes) to demonstrate the product to potential
customers right at the point of sale.
• 2. Promotion (Short-term Incentives)
• · Introductory Offer: "First Card is on Us" – a free or heavily discounted first card to
drive trial at new kiosk locations.
• · Seasonal Bundles: Promote a "Premium Greeting Package" during holidays, which
might include a more elaborate card design and a longer AI-generated video.
• · Referral Bonus: Offer a discount to a customer when the recipient of their card
makes their first purchase.

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• 3. Publicity (Uncontrolled Media Attention)
• · Stunt & PR Push: Launch the product with a PR campaign targeting tech and
lifestyle media. The story is: "The Postcard is Back, and it's Powered by AI."
• · Influencer Seeding: Send personalized kits to social media influencers, encouraging
them to share their own and their followers' reaction videos to receiving the AIgenerated surprise.
• 4. Public Relations (Building a Positive Brand Image)
• · Focus on Emotion: Craft the brand narrative around "Meaningful Connection" and
"The Gift of Effort." Highlight how the product uses technology to enhance human
emotion, not replace it.
• · Partnerships: Collaborate with stationery designers, local artists, and even charities
(e.g., "a card for a cause") to build a positive, community-focused brand identity.

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Market Size & Support for Sales Target· Target Customer Base:
The entire gift-giving population. Focus on locations with high
foot traffic and "dwell time" (e.g., supermarkets, malls).·
Feasibility Check: · A single supermarket can see 10,000+ weekly
visitors. · Target Conversion: Selling 185 cards per month
requires converting just 0.15% of a 10,000-person/week traffic
base. · Conclusion: The potential market size at each location is
more than sufficient to support the sales targets, assuming
effective on-site marketing and a well-placed kiosk. The strategy
is scalable by adding more kiosk locations.

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THANK YOU
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