англ презентация

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Comparing Beauty
Standards: France vs.
Japan
Explore contrasting ideals and unique customs
shaping beauty in two iconic cultures.

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Cultural Foundations of
Beauty in France and Japan
French beauty celebrates natural elegance rooted in
history, while Japanese ideals focus on purity and
youth influenced by tradition and modern trends like
kawaii.
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Key French Beauty Ideals
French beauty favors a natural, effortless look with
clear skin and minimal makeup, avoiding heavy
cosmetic enhancements to preserve authenticity. Icons
like Brigitte Bardot have long shaped this aesthetic.
Simplicity and subtle elegance define French style,
valuing quality skincare and understated sophistication
over flashy or dramatic appearances, supporting a
timeless look.
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4.

Main Japanese Beauty Ideals
In Japan, fair skin and large eyes—
enhanced often by circle lenses—are highly
prized, alongside straight black or brown
hair and a slender figure, reflecting cultural
continuity.
The kawaii concept emphasizes cuteness
and youthfulness, deeply influencing
fashion and beauty routines as expressions
of charm and social identity across
generations.
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5.

Physical Beauty Preferences: France vs. Japan
A comparison of key physical features highlights
differing beauty values rooted in culture and social
expectations.
Distinct preferences demonstrate France's value of
individuality versus Japan's leaning toward conformity
and defined aesthetics.
Global Web Index, 2022
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Beauty Product Consumption Trends
France leads in fragrance sales, while Japanese
consumers heavily invest in skin-lightening products
reflecting aesthetic priorities.
Japan's larger market reflects intense focus on
skincare and complexion modification, contrasting
with France’s emphasis on subtle enhancement.
Market Research Reports, 2022
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Unusual Beauty Trends in France
In the 18th century, pale skin was
desired so strongly that some
French women used leeches for a
ghostly complexion.
Red wine baths remain a luxurious
skincare practice among French
celebrities, believed to nourish and
revitalize the skin.
The modern French ideal embraces
tousled, messy hair as a sign of
relaxed confidence and natural
beauty, rejecting overly styled looks.
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Strange Beauty Practices in Japan
The bagel head trend involves saline injections to temporarily inflate the forehead, creating a
distinctive swollen appearance.
Yaeba, or deliberately crooked teeth, are considered pleasing and some people opt for dental
enhancements to achieve this look.
Widespread use of skin whitening products reflects cultural preferences but sometimes raises
controversy over societal beauty pressures.
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Steps Toward Meeting Beauty Ideals
Adapted from cultural studies on grooming and social norms
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Contrasting Ideals and Shared Rituals
French effortless chic and Japanese kawaii perfection reflect deep cultural values, each with
unique or surprising practices shaping national concepts of beauty and social belonging.