Heading: Youth is the great time of my life!

1.

Title slide
Heading: Youth is the
great time of my life!
Full name of the student and
the project manager:
Bezrukova Valeria Dmitrievna
Name of the educational
institution: Gymnasium №10
Name of the nomination
"Youth is the great time of my
life!"

2.

Youth Subcultures: An
Introduction
In Russia, as in the rest of the world, there are many
subcultures, each of which has its own unique
characteristics and values. Subcultures are groups of
people united by common interests, lifestyles, and
worldviews that differ from the dominant culture of
society. In this presentation, we will look at the history,
main types and influence of subcultures on society.
The purpose of this work is to review and analyze the
most vibrant and significant subcultures that exist
among young people, as well as to study their role in
the development of culture as a whole. The
importance of studying subcultures is due to the fact
that they reflect the social, political and cultural
changes taking place in society and allow for a better
understanding of its structure and dynamics.

3.

The history of subcultural development in Russia
Background of
occurrence
Western Influence
Stages of development
The emergence of subcultures in the
Western culture, which penetrated the
The development of subcultures in
USSR and Russia was due to a
country through music, cinema and
Russia can be divided into several
number of factors, including the
fashion, had a significant influence on
stages, each of which is
influence of Western culture, political
the formation of subcultures. Hipsters,
characterized by its own
changes and the desire of young
hippies, punks and metalheads-all
characteristics and dominant
people to express themselves. During
these movements were inspired by
movements. From the hipsters of the
the Soviet period, subcultures often
their Western counterparts, but they
50s to modern subcultures such as
emerged as a protest against
acquired their own unique features in
Goths, emo and animeshniki, the
monotony and conformity, offering
Russian conditions.
Russian subcultural scene has come a
alternative values and lifestyles.
long and difficult way.

4.

The main subcultures of Russia: Goths and Emo
The Goths
The Goths are a subculture
characterized by an interest in dark
aesthetics, mysticism, and Gothic
literature. Goths usually wear black
clothing, do dark makeup, and
listen to darkwave music and
gothic rock. Goth philosophy is
often associated with accepting
death and melancholy.
Emo
Representatives and group
Emo is a subculture focused on
expressing emotions and feelings.
Emo people usually wear tight
clothes, do bright makeup, and
listen to emo music. Emo people
often express their emotions
through music, poetry, and art.
Well-known representatives of the
Gothic subculture in Russia include
the bands Agatha Christie and
Picnic. Among emo groups,
Origami and Stigmata are popular.
The number of goths and EMO
people in Russia is estimated at
several tens of thousands, but
exact data are not available.

5.

The main subcultures of
youth: Bikers
History and philosophy
Organization and symbols
The biker movement in Russia has
its roots in the Soviet past, when
motorcycles were a symbol of
freedom and independence. The
biker philosophy is based on
brotherhood, loyalty and love of
the road. Bikers often organize
motorcycle rallies and charity
events.
Biker clubs in Russia have a clear
organizational structure and
symbols that reflect their values
and history. Bikers often wear
leather jackets with stripes that
symbolize their club and status.
The club's colors are an important
part of the biker identity.
Impact on culture
Bikers have a significant influence on the culture, organizing festivals,
concerts and motorcycle races. Biker aesthetics also permeate fashion
and art. Bikers often participate in public life, helping those in need and
organizing charity events.

6.

Main subcultures: Roleplayers and Animeshniki
Role players
Role–playing games are a form of entertainment in
which participants play the roles of characters in a
fictional world. Role-playing games can be both
tabletop and live, when participants put on costumes
and act out scenes in real time. Role-playing games
have a long history and popularity in Russia.
Communities and festivals
Roleplayers and animeshniks often form communities
and organize festivals and conventions where they
can communicate, share experiences, and showcase
their costumes and skills. The largest role-playing
festivals in Russia include Roscon and Zilantcon, while
anime conventions include Anime Expo and ComicCon Russia.
1
2
3
Animeshniki
Anime is a Japanese animation that has a huge
number of fans all over the world, including Russia.
Animeshniki watch anime, read manga, wear
character costumes, and participate in themed events.
Anime has a significant impact on culture and fashion.

7.

Relatively Young subcultures
Grandfather inside
Altushki
The name comes from the
phrase "dead inside". The
ideological heirs of EMO briefly
became popular in 2019. Sad
teenagers borrowed pessimism,
a tendency to longing and
detachment from ordinary
people from their predecessors.
Grandfather insiders are closed
people, which is reflected in their
images. The external signs were
also similar: long bangs, black
and white clothing elements.
Interestingly, such a trend
existed exclusively in Russia.
The adherents of the subculture
have no common ideology.
The word "alt" comes from
"alternative". These violas
have nothing to do with the
long-standing musical
concept of "alternative rock."
The main desire of the
Altushkas is to emphasize
their Individuality and "not be
like everyone else."
Otherwise, they may belong
to any other subculture, be
fond of games, anime or TV
series. Among the external
signs are oversized clothes,
square haircuts, bright
makeup and unusual hair
color.
Quadrobers
Quadrobers are representatives of
one of the most discussed modern
subcultures of youth. Quadrobics is
based on physical activity, which is
similar to the movements of animals
moving on four limbs. As a kind of
sport, quadrobics came from Japan,
at the suggestion of athlete Kenichi
Ito. Young people (mostly children
and teenagers) abroad and in
Russia quickly picked up on this
phenomenon, because the quad
bike is mobile and involves outdoor
games. The subculture also has
external attributes — animal masks,
for example, cats, foxes, dogs, as
well as fur gloves and tails.

8.

Influence of subcultures on culture
Music
Subcultures have a significant impact on Russian music, generating new genres and styles. Many famous Russian
musicians started their careers in subcultural circles, bringing elements of subcultural aesthetics and philosophy to
their music. Subcultures often become a platform for experimentation and innovation in music.
Fashion
Subcultures form new trends in fashion, offering alternative styles and images. Many designers are inspired by
subcultural aesthetics, creating collections that reflect the spirit and values of different subcultures. Subcultures
are often a source of creative ideas for the fashion industry.
Art
Subcultures influence various forms of art, including painting, sculpture, film, and literature. Many artists and
writers turn to subcultural themes, creating works that reflect the life and problems of subcultural communities.
Subcultures often become platforms for protest and social criticism through art.

9.

Current state of subcultures
New subcultures
2
Transformation
In the age of the Internet, subcultures
are undergoing significant changes,
adapting to new conditions and
opportunities. The Internet is
becoming a platform for
communication, information exchange
and coordination of actions. Many
subcultures are moving online,
creating virtual communities and
platforms.
New subcultures are emerging that
reflect current trends and interests of
young people. New subcultures include
bloggers, streamers, gamers, and
cosplayers. These subcultures actively
use the Internet and social networks for
self-expression and communication.
1
Social network
3
Social networks have a huge impact on
the development of subcultures,
providing an opportunity for rapid
dissemination of information, exchange
of ideas and creation of communities.
Bloggers and online communities
become opinion leaders and shape
public opinion. Social media is becoming
an important tool for self-expression and
social engagement.

10.

Conclusion
The study of subcultures is important for understanding modern society,
as they reflect the social, political and cultural changes taking place in
society. Subcultures are an indicator of the attitudes and values of
young people, as well as a platform for experimentation and innovation
in culture and art.
Trends in the development of subcultures in Russia indicate their
transformation and adaptation to new conditions associated with the
development of the Internet and social networks. New subcultures
appear and develop, reflecting the modern interests and needs of young
people. Research on subcultures in the future may be aimed at studying
their impact on social activity, political views and identity formation of
young people.

11.

List of materials used
• https://media.halvacard.ru/life/molodezhnyesubkultury-kakie-byvayut-i-chemrazlichayutsya?ysclid=m9rdgh87g8720073430
• https://dzen.ru/a/Z9rmseU3QVss3pyY?ysclid=m9rdiq3
qdp104411099
• https://lenta.ru/articles/2025/03/19/molodezhnyesubkultury-v-sovremennoyrossii/?ysclid=m9rdthjq8n183656981
• https://blog.vsemayki.ru/socialnye/subkulturysegodnya/