2026 Strategic Planner - DRAFT

1. Strategic Plan Overview

56%
PROFIT
PROFIT
41%
38%
COGS
COGS
Distributor Strategy - Verticals
Mission Critical Reaccelerate Market Share Capture
1. Aerospace: We help you identify indirect spending and put in
place processes to manage !!!!!!!
2. MRO: We help you identify indirect spending and put in
place processes to manage !!!!!!!!
3. Vending Machines:! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
55%
58%
PROFIT
37%PROFIT
COGS
Locations
37%
COGS

2. Sales Strategy

Sales Activity Planner
Jan
Feb
March
Apr
May
June
July
Aug
Sept
Oct
Nov
End user demo event/
trade day
Sales team/ distributor
training
Head office/
business review
Other
QBR
QBR
QBR
QBR
Key End User Accounts
End User
Customer Vertical
Contact
Value of CRC
Dec

3. Marketing Strategy

Growth Initiatives: Implementation - how to develop
Distributor Marketing Initiatives
Jan
Feb
March
Apr
May
June
Digital enhancement/
review
Promotional campaign
July
Aug
Sept
Oct
Nov
Dec
Home Page Logo
Brand page
Special offer
(to end user)
New product
introductions
Special offer
(to distributor)
Marketing Budget
Date
DD/MM/YYYY
Activity
Cost
1,000
€ 1000

4. Pipeline Overview

Target/Known End Users
Opportunity
Vertical
Contact
Pipeline Status
(Active, Won, Lost, Paused)
Expected/Confirmed
Completion Date
DD/MM/YYYY
Product
Annualised Value