Новая презентация (7)

1.

The Power of Weird
Advertising
Why Strange Sells
by Kozlov Nikita & Ivan Belehov

2.

What is oddvertising?
SHOCK
ABSURD HUMOR
SURPRISE

3.

The Psychology Of Weird
IGNORED
REMEMBERED
The Von
Restorff effect

4.

Shock in Action: Burger King
Invasion
of
personal
space
Uncanny
Valley
Effect

5.

Absurdity That Works: Squatty
Potty and Skittles
Squatty Potty «Unicorn»
Skittles «Skittles Pox»

6.

The Biggest Risk
The main risk is that people may
remember the advertisement
itself but forget which brand
created it.