Executive Proposal

1.

Executive Proposal
Sportsbook Expansion: Romania
Prepared by: Chief Business
Development Office
Confidential Strategy Document

2.

Executive Summary
• • Romania is one of the most strategic
iGaming markets in CEE
• • Sportsbook is a primary growth driver
• • Market entry timing: NOW
• → This proposal outlines the roadmap for
expansion and ROI.

3.

Market Overview
• • Market size 2024: €752.8M (forecast €1B by
2029)
• • CAGR: 5.6%
• • 4M+ registered users, 1–1.5M active
monthly bettors
• • Key operators: Superbet, Betano, Fortuna,
Unibet
• → Strong demand for advanced sportsbook
solutions.

4.

Regulatory & Compliance
• • ONJN = strict but predictable regulator
• • Class II B2B license – process initiated
• • Requirements: mirror servers in Romania,
AML/KYC, software certification
• • Annual audits & financial guarantees under
control
• → Full compliance strategy already defined.

5.

Competitive Landscape
• • Tier-1 operators: Superbet, Betano – strong
brands with offline presence
• • Gaps in current market: outdated platforms,
limited live coverage
• • Opportunity: deliver premium sportsbook
product with innovation
• → Position ourselves as the leading B2B
provider in Romania.

6.

Strategic Pillars
• 1. Licensing & Compliance
• 2. Tier-1 Operator Partnerships
• 3. Differentiated Product (Live, eSports, CRM,
Risk tools)
• 4. Localized Operations (language, payments,
marketing)
• → These pillars drive our sustainable market
penetration.

7.

Go-to-Market Roadmap
• • Q1 → Licensing & infrastructure setup
• • Q2 → 2 strategic partnerships with Tier-1
operators
• • Q3 → Marketing push (affiliates + sports
sponsorships)
• • Q4 → Breakeven + expansion to 5 partners
• → Clear roadmap ensures measurable
progress.

8.

Financial Impact
• • Target: 3–5 operator contracts in first 12
months
• • Breakeven: within 9 months
• • Partner GGR uplift: +10–15% via advanced
live margin
• • ROI: scalable and recurring
• → Strong financial case for immediate market
entry.

9.

Risk Management
• • Regulatory tightening → mitigate via local
legal partnerships
• • High taxes & guarantees → optimized B2B
business model
• • Strong competition → counter with unique
value proposition
• → Risks identified and mitigated.

10.

Conclusion / Call to Action
• • Romania = regulated, growing, must-win
market
• • Strategy & roadmap are ready for execution
• • Request: approval of budget and roadmap to
proceed
• → We are ready to capture market share and
drive growth.