18.13M
Category: marketingmarketing

Collaboratech “Bridging Innovation and Creativity”

1.

COLLABORATECH
“Bridging Innovation and Creativity”

2.

EXECUTIVE
SUMMARY
Vision: To become a globally recognized media
company.
Mission: To provide exceptional PR, digital
marketing, social media management, content
creation, translation, and filming services to
government entities and private sector companies,
with a specific focus on the technology and digital
assets sectors.
Goals:
Attract the largest number of clients within the
first five years.
Differentiate through a highly skilled Emirati
workforce and unmatched service availability
(24/7).

3.

THE POWER OF
COMMUNICATION

4.

COMPANY DESCRIPTION
Collaboratech, headquartered in Abu Dhabi, is a
full-service media agency targeting the private
sector, specifically technology and digital assets
companies, along with a smaller share of
government clients.
The company aims to bridge the gap between
innovative digital solutions and tailored PR
strategies by employing a team of dedicated
Emirati professionals. Future operations may
expand to Dubai based on demand and growth.

5.

MARKET ANALYSIS
Target Audience:
Government entities (limited share).
Private sector: technology firms, digital assets
companies, and startups.
Market Opportunity: The UAE's media and technology
sectors are expanding rapidly, driven by a focus on
innovation and digital transformation. The digital
assets sector, including blockchain, cryptocurrencies,
NFTs, and tokenized platforms, presents a growing
demand for specialized PR and digital marketing
services.
Competitor Analysis: Competitors in the UAE include
established media agencies. However, most lack a
24/7 operational model and a workforce comprising
local Emirati talent. This unique positioning will be
the cornerstone of Collaboratech’s differentiation.

6.

SERVICES OFFERED
C O R E S E RV I C E S

7.

PUBLIC RELATIONS (PR):
Press release distribution.
Crisis communication.
Reputation management.
Bilingual content creation (Arabic and
English).

8.

DIGITAL MARKETING:
SEO/SEM.
Online advertising.
Email marketing.

9.

SOCIAL MEDIA MANAGEMENT:
Content creation.
Social media strategy.
Analytics and reporting.

10.

CONTENT CREATION:
High-quality photography and
videography.
Blog and article writing.
Corporate videos.
Event coverage.

11.

FILMING:
Corporate videos.
Event coverage.

12.

COLLABORATECH MEDIA
AGENCY PACKAGES

13.

S TA R T E R PA C K A G E I D E A L F O R S M A L L B U S I N E S S E S A N D S TA R T U P S
o
o
o
Social Media Management:
10 social media posts per month (graphics and captions).
1 platform management (e.g., Instagram or Facebook).
Content Creation:
1 press release per month.
1 blog post/article per month.
Analytics and Reporting:
Monthly performance report.

14.

G R O W T H PA C K A G E D E S I G N E D F O R M I D - S I Z E D B U S I N E S S E S A I M I N G T O
E X PA N D T H E I R R E A C H
o
o
o
Social Media Management:
20 social media posts per month.
Management of up to 2 platforms.
Community engagement (responding to
comments/messages).
Content Creation:
2 press releases per month.
1 video (30-second promotional content).
2 blog posts/articles per month.
Analytics and Reporting:
Monthly detailed performance report with insights.
Competitor analysis.

15.

P R E M I U M PA C K A G E F O R E S TA B L I S H E D B U S I N E S S E S A N D
C O R P O R AT I O N S W I T H H I G H - L E V E L N E E D S
o
o
o
o
Social Media Management:
30 social media posts per month.
Management of up to 3 platforms.
Community engagement and real-time responses.
Content Creation:
4 press releases per month.
2 videos (1-minute promotional and corporate videos).
4 blog posts/articles per month.
Advanced Analytics and Reporting:
Biweekly performance report with actionable insights.
Competitor and market trend analysis.
Add-On Support:
Crisis management (on-call PR support).
Event coverage (e.g., live social media updates).

16.

CUSTOM PACKAGE TAILORED FOR BUSINESSES WITH SPECIFIC
REQUIREMENTS
o
Options Include:
Dedicated account manager.
Advanced video production (corporate documentaries, event
recaps).
Specialized translation services (English/Arabic).
Full campaign strategy and execution.

17.

C U S T O M PA C K A G E D E TA I L S
Tailored for businesses with specific requirements.
Options Include:
Dedicated Account Manager:
Monthly Retainer: AED XXX
Advanced Video Production:
Corporate Documentaries: AED XXX per project
Event Recap Videos: AED per project
Specialized Translation Services:
English/Arabic Translation: AED XXX per 1,000 words
Multi-Language Translations: Price upon request
Full Campaign Strategy and Execution:
Includes strategy development, implementation, and reporting.
Starting at AED XXX per campaign
Event Coverage:
On-site Team for Photography and Videography: AED XXX per event
Crisis Management:
On-Call PR Support: AED XXX per month
Social Media Management:
Custom post schedules and engagement strategies.
Starting at AED XXX per month
Price: Customized based on client’s requirements and deliverables.

18.

CUSTOM PACKAGE TAILORED FOR BUSINESSES WITH SPECIFIC
REQUIREMENTS
Activity
Social Media Strategy
Social Media Copywriting (English + Arabic)
Animated Social Media Posts
Static Social Media Posts
Press Release Writing (English/Arabic)
Press Release Distribution
High-Quality Photography (per session)
Videography (Corporate/Event Coverage)
SEO Optimization (One-Time)
Monthly Analytics and Reporting
Email Marketing Campaign
Crisis Management (Monthly Retainer)
Event Coverage (On-Site Team)
Blog and Article Writing (per 1,000 words)
Translation Services (English/Arabic, per 1,000 words)
Advanced Video Production (Documentary)
Advanced Video Production (Event Recap)
Full Campaign Strategy Development
Collaboratech Pricing (AED)

19.

UNIQUE SELLING POINTS
24/7 Support: Always available for real-time assistance.
Emirati Workforce: Cultural alignment and deep market
understanding.
Tech and Digital Asset Focus: Specialized in serving
technology-driven businesses.

20.

OPERATIONS PLAN
Headquarters: Abu Dhabi (with future plans to extend
operations to Dubai).
Workforce: A team of highly skilled Emirati professionals
operating 24/7.
Technology Stack:
Customer Relationship Management (CRM) software.
Social media management tools.
Advanced filming and editing equipment.

21.

REVENUE STREAMS:
Service-based income from packaged and customized
solutions.
Retainer agreements with government and private sector
clients.

22.

FINANCIAL PLAN
Startup Budget: Initial budget: AED XXX.
Office setup: AED XXX.
Equipment and software: AED XXX.
Marketing and branding: AED XXX.
Salaries for the first 6 months: AED XXX.
Miscellaneous and contingency: AED XXX.
Funding: Seeking investment from private investors
to secure the initial capital.

23.

ACTION PLAN (NEXT STEPS)
Finalize the company logo design, Branding etc.
Secure investment and allocate the budget.
Develop an official website and social media accounts.
Hire the initial team of Emirati professionals.
Launch marketing campaigns targeting the technology
and digital assets sectors.

24.

THANK YOU
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