Collaboration with Maxim

1.

Collaboration with Maxim
SPECIAL PROJECT
GUESTS: 20
Maxim is one of the most popular men’s magazine about sport, style, famous
women
and lifestyle.
Date: 21st of December
Goal: To promote Genesis and Genesis Lounge
Idea: Literary meetings with Alexander Malenkov in Genesis Lounge.
Format: Literary meeting is a popular type of the events. Famous writers,
poets and other interesting people meet their readers to read for them most popular of t
heir work. During the meeting, Alexander was telling the stories of his
life and creation. He shared his humorous and satirical stories. He also talked about the
brand, the Genesis Lounge event, and live broadcasts.

2.

Collaboration with Maxim
PR SUPPORT
SOCIAL MEDIA
Source
Date
Reach
AdValue
Maxim (1 page)
in March
141 000
730 000
Maxim Youtube
(Live stream)
Posted on Dec. 22nd
414 000
-
Maxim Instagram
(Live stream)
Posted on Dec. 21st
310 000
-
1st article – Posted
Dec. 21st
2 339 145
Live Stream
11 648
8 488
7 421 994
345 000
Ok-magazine.ru
Posted on Dec.
486 130
120 000
VokrugSveta.ru
(article)
Posted on Dec. 23th
533 070
115 000
Live Stream
Live Stream
16 900
2 300
Stories
LIVE STREAM
48200
47306
Own social media
25th
Wday.ru
Posted on Dec.
Amsrus.ru
Posted on Dec. 24th
3 771 224
300 000
42 000
19 200
15 458 563
1 744 200
Posts
Stories
41782
4014
Live Stream
7 970
115 000
24th
Total
Live Stream
38
Announcement –
Posted Dec. 19th
Maximonline.ru
(announcement+
article)
Live Streams in Maxim social media: Facebook, Odnoklassniki,
Vkontakte, YouTube and Instagram
563

3.

Collaboration with Maxim
Public Talk with Alexander Malenkov
Alexander Malenkov is a popular Russian writer
and Editor-in-Chief of the MAXIM magazine.
Alexander Malenkov
https://www.instagram.com/alexander_malenkov/?hl=ru

4.

Collaboration with Maxim
Photos from the event

5.

Collaboration with Maxim
Guest’s Comments
«Great! I’m grateful for the invitation to the event at the Genesis Lounge. I enjoyed being part of Alexander Malenkov’s readings. I was interested to hear
his opinion about Genesis cars».
« The event and the readings were fantastic. I was excited about the questions from the audience to Aleksandr and the way he was answering them,
always with a great sense of humor. Overall, the atmosphere was great and I’m looking forward to try a Genesis car on my own».
« The way Alexander Malekov usually reacts to beautiful women and his opinion about affairs at work makes me laugh. He is also a very talented writer a
nd speaker. I very much enjoyed the way he described the Genesis brand and Genesis cars».
«We had a great Saturday afternoon: first, we listened to the performance of Alexander Malenkov-he read his works. It was almost a mini-performance,
Alexander is a talented storyteller, and we laughed heartily. Secondly, we learned a new brand of cars – Genesis».
«In order to make sure that in the genre of stand-up you can still laugh, now you have to go to hell in the middle of nowhere - in the Genesis showroom
as much as in Moscow city. It's ten kilometers from the Moscow ring road, right inside! However, it was funny, I want to go for more»!

6. PRESS CLIPPING

#
Date
1
21.12.2019
2
19.12.2019
Media
Maxim Youtube
(Live stream)
Type
blog
Maximonline.ru
online
19.12.2019
Hearst-shkulev-media.ru
online
5
24.12.2019
Ok-magazine.ru
online
6
23.12.2019
VokrugSveta.ru (article)
online
7
25.12.2019
Wday.ru
online
8
24.12.2019
Amsrus.ru
online
9
01.03.2020
Maxim (1 page)
3
21.02.2019
4
print
Link
Ad value (RUR)
https://www.youtube.com/watch?v=T0I6yEULnUY
--
https://www.maximonline.ru/guide/maximir/_article/chteniya-vgenesis-lounge-glavred-maxim-aleksandr-malenkov/
115 000
https://www.maximonline.ru/guide/auto/_article/genesis-komnata-s- 345 000
vidom/
http://www.hearst-shkulev-media.ru/press/chteniya-glavnogo-redaktora-maxim-aleksandra-malenkova-v-genesis-lounge/
https://www.ok-magazine.ru/style/105812-v-shou-rume-genesis120 000
lounge-sostoyalos-vystuplenie-aleksandra-malenkova
115 000
http://www.vokrugsveta.ru/article/327053/
https://www.wday.ru/stil-zhizny/novosty/glavnyi-redaktor-maxim300 000
provel-otkrytye-chteniya-v-genesis-lounge/
https://amsrus.ru/2019/12/24/public-talk-v-genesis-lounge19 200
aleksandr-malenkov/
https://drive.google.com/file/d/1mB3Wq-ZJcH8730 000
Fj4TSZGAkBIo2KcJAcdJ/view?usp=sharing
TOTAL 1 744 200

7. PRESS CLIPPING

Media: MAXIM Russia
Headline: Readings in Genesis Lounge: MAXIM
editor-in-chief Alexander Malenkov
Link: https://www.youtube.com/watch?v=T0I6yE
ULnUY
Date: 21.12.2019

8. PRESS CLIPPING

Media: MAXIMONLINE.RU
Headline: Readings in Genesis Lounge: MAXIM
editor-in-chief Alexander Malenkov
Link: https://www.maximonline.ru/guide/maximir/
_article/chteniya-v-genesis-lounge-glavred-maxi
m-aleksandr-malenkov/
Date: 19.12.2019
AVE: 115 000

9. PRESS CLIPPING

Media: MAXIM
Headline: Room with view
Link: https://drive.google.com/file/d/1mB3Wq-ZJ
cH8-Fj4TSZGAkBIo2KcJAcdJ/view?usp=sharing
Date: 01.03.2019
AVE: 730 000

10. PRESS CLIPPING

Media: Hearst-shkulev-media.ru
Headline: Readings in Genesis Lounge:
MAXIM editor-in-chief Alexander Malenkov
Link: http://www.hearst-shkulev-media.ru/pre
ss/chteniya-glavnogo-redaktora-maxim-aleks
andra-malenkova-v-genesis-lounge/
Date: 19.12.2019

11. PRESS CLIPPING

Media: VOKRUGSVETA.RU
Headline: Watch video from readings of
MAXIM's editor-in-chief Alexander Malenkov
in Genesis Lounge
Link: http://www.vokrugsveta.ru/article/32705
3/
Date: 23.12.2019
AVE: 115 000

12. PRESS CLIPPING

Media: ОK-MAGAZINE.RU
Headline: Alexander Malenkov performed in
the Genesis Lounge showroom
Link: https://www.ok-magazine.ru/style/10581
2-v-shou-rume-genesis-lounge-sostoyalos-vy
stuplenie-aleksandra-malenkova
Date: 24.12.2019
AVE: 120 000

13. PRESS CLIPPING

Media: AMSRUS.RU
Headline: Public talk in the Genesis Lounge:
Alexander Malenkov
Link: https://amsrus.ru/2019/12/24/public-talk
-v-genesis-lounge-aleksandr-malenkov/
Date: 24.12.2019
AVE: 19 2000

14. PRESS CLIPPING

Media: WDAY.RU
Headline: Maxim Editor-in-Chief arranged
open readings in Genesis Lounge
Link: https://www.wday.ru/stil-zhizny/novosty/
glavnyi-redaktor-maxim-provel-otkrytye-chteni
ya-v-genesis-lounge/
Date: 25.12.2019
AVE: 300 000

15. Own Social media Results

1 post
stories
Post
Stories
35198
2814
321
The video stories - result of the event with MAXIM
In Instagram
6 869
235
1
2 814
25 515
86
5

16. Own Social media post with result of the event with MAXIM In Instagram

1 post
Post
5 759
217
24
825
25
6584
242

17. The video stories - result of the event with MAXIM In Instagram

stories
Stories
Average
1200
Average 1200
The video stories - result of the event
with MAXIM: Alexander Malenkov says
about GENESIS

18. Alexander Malenkov review

A N A LY S I S O F T H E P U B L I C AT I O N B Y M A X I M
Alexander Malenkov review
Alexander Malenkov
Despite the fact that the venue
for the Readings was quite
unusual, it turned out that this
Palace of modern technology,
which in fact is the Genesis
Lounge, only emphasized the
warm atmosphere of the event.
Although, to compete with such
a charismatic representative of
the automotive industry, as the
Genesis G70, had to make som
e effort!

19. Statistics of stream / facebook

Live Stream
11 648
38

20. Statistics of stream / youtube

Live Stream
2 300

21. Statistics of stream / odnoklassniki

Live Stream
8 488

22. Statistics of stream / vkontakte

Live Stream
7 970

23. Statistics of stream / instagram

Live Stream
16 900

24. MAXIM Social media

The video stories - result of the event with MAXIM In
Instagram