9.57M

Category:

marketing

Creativity, efficiency, diversity

1.

Creativity
E fficiency
Diversity
www.gradientt.com

2022
About Us
GRADIENTT - is a mobile performance agency
We deliver paying consumers to mobile apps of our clients via
custom audience targeting, and user evaluation and other services
driven by innovative technology. We excel at generating premium
global engagement and long-lasting user acquisitions in a vast
volume, thus ensuring our collaborating partners acquire exclusive
value with KPI-driven services.
www.gradientt.com
info@gradientt.com

3.

2022
S MM
Media Buying
Contextual Advertising
F acebook, Instagram,
S napchat
Ad F ormats: RTB,
In-App, Web
Google AdWords,
Yandex Direct
www.gradientt.com
info@gradientt.com

4.

2022
Report formation
Transparency
Quality/KPI
Our data-driven targeting
technology is the solution
for worn out demographic
methods, powered by in
house data, and cross
referenced with
Third-party data allowing us
to maintain actionable
insight and enhance
performance
Working in a fully transparent
way of collaboration with our
partners, granting access to our
platform and delivering real-live
reports
User behavior Evaluation and KPI
measurement through ongoing
optimization, allow us to see
beyond the stage of installation,
and focus on generating custom
user engagement according to your
desired goals.
www.gradientt.com
info@gradientt.com

5.

2022
GR ADIE NTT is fulfilling
about 60% (average) of all inapp traffic of our clients (from
20% to 100%)
Average fraud level is
below 5%
www.gradientt.com
GR ADIE NTT is the main and the
most reliable traffic provider for
most of our partners
info@gradientt.com

6.

2022
www.gradientt.com
info@gradientt.com

7.

2022
www.gradientt.com
info@gradientt.com

8.

2022
Vertical
Geo
Entertainment
RU,BY,KZ
DESCRIPTION
CPI campaign, open CAP, KPI - RR1d
> 30%, sign-up rate > 20%
Platform
IOS & Android
RESULT
Media Source
In-App, Social
Campaign doubles monthly. May’22 volume
is above 500.000 installs with RR1d ±60%
and sign-up rate ±24%.
Period
Standart 03.2022. Active
60% of the volume falls on Belarus and
Kazakhstan
www.gradientt.com
info@gradientt.com

9.

2022
Vertical
Geo
Brand promo, e-commerce
Russia
DESCRIPTION
CPI campaign, KPI – activation rate
above 50%
Platform
RESULT
Media Source
During the entire period of cooperation,
Gradientt was the top traffic provider for
Vkusno I Tochka. Average monthly volume
was about 200.000 installs with stable
activation rate about 62%
Period
www.gradientt.com
IOS & Android
In-App
Started 08.2022. Active
info@gradientt.com

10.

2022
Vertical
Geo
Banking
Russia
DESCRIPTION
CPA campaign (credit cards, debit
card, mortgage) with hard KPIs: fraud
level below 10%, q-ty of site ids below
150 and strong validation rules.
Platform
Media Source
IOS & Android
In-App
RESULT
Gradientt delivers traffic with less then 3%
deduction in volumes up to $150.000 per
month.
www.gradientt.com
Period
Started 09.2020. Active
info@gradientt.com

11.

2022
Vertical
Geo
E-commerce
Russia
DESCRIPTION
CPA campaign, payment for new
users only (by internal BI system).
Strong fraud rules.
Platform
RESULT
Media Source
Gradientt was provided about 60% of all
client's paid in-app traffic. Average monthly
volume was about 3.000 first purchases
made by 100% new users of Aliexpress.
According to the client, our source was the
cleanest.
Period
www.gradientt.com
IOS & Android
In-App
02.2021-02.2022
info@gradientt.com

12.

2022
Vertical
Geo
E-commerce
Russia
DESCRIPTION
CPA campaign (first purchases made by new
clients). KPIs: CR install -> first purchase above
20%, CR click->install above 0,5%
Platform
Media Source
RESULT
Gradientt was in-app paid source #1 during
the whole period of campaign and has
been generating about 7.500 – 8.000 first
purchases from new clients monthly.
www.gradientt.com
Period
IOS & Android
In-App
11.2020 – 09.2021
info@gradientt.com

13.

2022
Vertical
Geo
Games,
social
Indonesia
DESCRIPTION
D2 RR >55%, hard validation rules –
client didn't pay for installs made by
clients who previously was active in Hago
Platform
Android
RESULT
Media Source
In-App
We provided more than 120.000 monthly
installations which fulfilled the client's
desired goals.
Period
www.gradientt.com
11.2020 – 10.2021
info@gradientt.com

14.

2022
Vertical
Betting
Geo
UK
Platform
iOS
DESCRIPTION
40%CR reg to FTD
RESULT
Media Source
In-App
Period
-------
57%CR reg tp FTD
75% efficiency within first 2,5 months
www.gradientt.com
info@gradientt.com

15.

2022
Vertical
Banking
Geo
Ukraine
DESCRIPTION
CPA campaign (credit cards, debit card).
KPI – fraud rate below 5%. Open CAP for
Ukraine.
Platform
RESULT
Media Source
Average monthly volume was $70.000,
fraud rate below 3%, new clients rate – 72%.
Gradientt was in top-5 as traffic source.
Period
www.gradientt.com
iOS & Android
In-App
06.2021-03.2022
info@gradientt.com

16.

2022
Vertical
Geo
DESCRIPTION
20% CR install to FTD
Platform
RESULT
Betting
RU &
UK R
iOS
Media Source
In-App
Period
-------
34% CR install to FTD within 5 months
www.gradientt.com
info@gradientt.com

17.

2022
Vertical
Geo
E-commerce
Russia
DESCRIPTION
Revenue share campaign. Up to 25% RS (depends
on the campaign). Base for revenue share
calculation – first session purchases (by Google
Data Studio)
Platform
Media Source
RESULT
Gradientt has provided about 90% of all client's
paid in-app traffic. Gradientt generated about 6070 million rubble sales monthly with revenue share
rate from 17,5% up to 32%
www.gradientt.com
Period
iOS & Android
In-App
11.2020-03.2022
info@gradientt.com

18.

2022
Vertical
Geo
Travel, e-commerce
R ussia
DESCRIPTION
CPI and CPA campaign. KPI s:10% CR from
install to ticket purchase, fraud rate below
10%
Platform
RESULT
Media Source
Provided up to 3.500 ticket purchases
monthly with CR above 15% and zero
fraud rate
Period
www.gradientt.com
iOS & Android
In-App
10.2020 – 12.2021
info@gradientt.com

19.

2022
Vertical
Geo
Taxi
Russia
DESCRIPTION
15% CR install to FTR (first
time ride)
Platform
RESULT
Media Source
In-App
Period
-------
iOS & Android
27% CR install to FTR
within 2 months
www.gradientt.com
info@gradientt.com

20.

2022
Vertical
Geo
Taxi
R ussia
DESCRIPTION
CPI, 12%CR install to FTR
RESULT
Platform
Media Source
In-App
Period
-------
CPA, 18%CR
install to FTR
www.gradientt.com
iOS & Android
info@gradientt.com

21.

2022
Vertical
Finance
Geo
Russia
DESCRIPTION
Install to first transfer 11%CR
Install to virtual card issue 9%CR
Platform
RESULT
Media Source
In-App
50+k installs in 4 months
Install to first transfer 14%CR
Install to virtual card issue 11%CR
Period
-------
www.gradientt.com
iOS & Android
info@gradientt.com

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