Shoco chanel

1.

2.

HAVING STUDIED THE MARKET OF
CHOCOL ATE PRODUCTS IN SWEDEN, I
FOUND THE FOLLOWING DATA:
Chocolate eggs
Shoco chanel

3.

4.

PRO D U C T P O P U L A R I T Y:
C H O CO L AT E PRO D U C T S ,
I N C LU D I N G C H O CO L AT E E G G S ,
A R E V E RY P O P U L A R I N
S W E D E N, E S P E C I A L LY D U R I N G
H O L I DAY S S U C H A S E A S T E R .
- CO N S U M E R P R E F E R E N C E S :
S W E D I S H CO N S U M E R S VA LU E
T H E Q UA L I T Y O F I N G R E D I E N T S ,
TA S T E A N D O R I G I N A L I T Y O F
T H E P RO D U C T.
E N V I RO N M E N TA L LY F R I E N D LY
P RO D U C T S A N D PAC K AG I N G
A R E A L S O I M P O RTA N T T O
THEM.

5.

6.

- CO M PE T I T I O N : B O T H L O C A L
A N D I N T E R N AT I O N A L B R A N D S
A R E PR E S E N T I N T H E M A R K E T.
T H E CO M P E T I T I O N I S H I G H ,
WHICH REQUIRES A UNIQUE
OFFER TO HIGHLIGHT THE
P RO D U C T.
- PR I C I N G : P R I C E S FO R
C H O CO L AT E E G G S VA RY
D E PE N D I N G O N T H E B R A N D,
PAC K AG I N G A N D Q UA L I T Y O F
T H E PRO D U C T. CO N S U M E R S
A R E W I L L I N G T O PAY FO R
H I G H - Q UA L I T Y A N D O R I G I N A L
P RO D U C T S .

7.

A UNIQUE OFFER:
Chocolate eggs
Shoco chanel

8.

9.

- E N V I R O N M E N TA L LY F R I E N D LY
C H O C O L AT E E G G S W I T H U N I Q U E
FILLINGS: USING
E N V I R O N M E N TA L LY F R I E N D LY
C H O C O L AT E A N D N AT U R A L
I N G R E D I E N T S T O C R E AT E U N I Q U E
F L AVO R C O M B I N AT I O N S .
A E S T H E T I C A L LY AT T R A C T I V E
PA C K A G I N G : T H E D E V E L O P M E N T O F
PA C K A G I N G T H AT I S AT T R A C T I V E
A N D E N V I R O N M E N TA L LY
R E S P O N S I B L E , U S I N G R E C YC L A B L E
M AT E R I A L S .
S O C I A L R E S P O N S I B I L I T Y:
PA R T N E R S H I P W I T H C H A R I T I E S O R
E N V I R O N M E N TA L L I F E S T Y L E
PROG RAMS TO PROMOTE SOCIAL
R E S P O N S I B I L I T Y.

10.

R E S U LT S :
- THESE MEASURES WILL HELP TO DISTINGUISH
" S H O KO C H A N E L " I N T H E M A R K E T O F C H O CO L AT E
E G G S I N S W E D E N, AT T R AC T I N G C U S T O M E R S W I T H I T S
E N V I RO N M E N TA L F R I E N D L I N E S S , O R I G I N A L I T Y O F
TA S T E CO M B I N AT I O N S A N D P RO D U C T
Q UA L I T Y.
Shoco chanel
Ú' -

11.

I N C H I N A , C H O CO L AT E E G G S A R E B ECO M I N G
M O R E A N D M O R E P O P U L A R , E S PEC I A L LY A M O N G
YO U N G PE O PL E A N D D U R I N G T H E H O L I DAY S .
Shoco chanel

12.

CO N S U M E R S VA LU E Q UA L I T Y,
ORIGINALIT Y AND
AT T R AC T I V E PAC K AG I N G .
Chocolate eggs
Shoco chanel

13.

14.

THE CO MPE TITIO N IN THE MA RKE T
I S H I G H , S O I T I S N E C E S S A RY T O
OFFER SOMETHING UNIQUE. THE
P R I C E S O F C H O C O L AT E E G G S VA RY
DEPENDING ON THE BRAND
A N D Q U A L I T Y.

15.

16.

OUR UNIQUE OFFERING INCLUDES
I N N O VAT I V E I N T E R A C T I V E
PA C K A G I N G A N D T R A D I T I O N A L
C H I N E S E F L AVO R S . W E A L S O PAY
AT T E N T I O N T O T H E
E N V I R O N M E N TA L F R I E N D L I N E S S O F
T H E P R O D U C T.

17.

T H I S W I L L H E L P U S S TA N D O U T I N T H E
C H O CO L AT E E G G M A R K E T I N C H I N A A N D
AT T R AC T T H E AT T E N T I O N O F CO N S U M E R S
Shoco chanel