Individual project

1.

Individual project
How brands have influenced
For a person's life.
The work was completed
by students:
Gavrikov O.I.
Markov R.I.
Group: 13.02.07-2-23

2.

Brand history
20th century
Brand management:The emergence of the profession of brand manager, responsible for the
management and development of the brand.
Differentiation and positioning:Brands have begun to focus on creating a unique identity and a clear
positioning in the market.
Branding in the service sector:The concept of branding has expanded to include organizations and
individuals.
Global Branding:The development of international trade has led to the emergence of global brands.
21 century
Digital Branding:The rise of the Internet and social media has created new channels for branding and
customer interaction.
Branding in the age of social networks:Brands use social media to build relationships, manage
reputations and interact with consumers.
Sustainable Branding:Consumers have become more conscious of environmental and social issues,
leading to increased demand for sustainable brands.

3.

The role of brands in society
Brands play an important role in society by performing the following functions:
Creating an Identity
Establishing trust and loyalty
Impact on consumer behavior
Promoting economic growth
Reflection of cultural values
Consumer behavior: the influence of brands on the choice and purchase of goods
Brand recognition and associations
Trust and reliability
Emotional connection
Status and affiliation
Price premium
Influence of brands on choice and purchase
Risk reduction
Search savings
Simplifying decision making
Loyalty
Recommendations
Marketing Strategies to Increase Brand Impact

4.

Social status and identity
The use of certain brands may be associated with the expression of social
identity and status. Branded goods, especially premium ones, can serve as
indicators of social status. For example, owning a well-known brand car or
wearing luxury brand clothes is often perceived as a symbol of prestige.

5.

Cultural influence
Brands influence culture and social norms. Large corporations such as Apple,
Nike or Coca-Cola have become part of popular culture, defining trends and
standards. Their campaigns can influence social values and lifestyles, including
fashion, communication style, and consumer habits.

6.

Economic impact
Brands play an important role in the economy. They create jobs, promote the
development of new technologies and invest in social projects. Successful brands
stimulate economic growth by developing infrastructure and attracting investments.

7.

Technological innovation
Many brands are leaders in the development and implementation of new technologies. For
example, companies like Google, Microsoft and Tesla are shaping the future of technology
by influencing the way people work, communicate and get around.

8.

Environmental and Social Impact
Modern brands are increasingly paying attention to their social and environmental
responsibilities. They are adopting sustainability practices, promoting philanthropic
initiatives and working to reduce their environmental impact.

9.

In general, the impact of brands on human
life is multifaceted and includes not only
economic and consumer aspects, but also
social, cultural and technological ones.