The Impact of Russian Social Behavior and Culture on its Gaming Industry

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The Impact of Russian Social
Behavior and Culture on its
Gaming Industry

2.

Content overview
Russian Market Overview
The Influence of Russian
cultural characteristics
How to capture the
trend of Russian Internet
culture?
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The influence of
Russian social habits
changing generation
GEN Z
internet culture
Application cases in
games

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Russian Market Overview

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Russian Population Overview
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The majority of the Russia
population is Russian, their
number is close to 80.85%
The Russian population has a large
number of people under the age of 3539

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Russian Player Overview
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Russia
Social Behavior

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Differences in social habits
Gathering around a campfire in nature
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Gamers Gathering

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The impact of Russia social habits on the gaming scene
Russia who want to play games will allocate a special time for gaming in
their daily life
This type of game time is often given first to PC/console masterpieces.
In other time periods, we will choose some ultra-light mobile games that
require less time.
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The impact of Russia social habits on the gaming scene
The top 3 non-casual/match-3 games in the Russia in the past three years have only the following 3 games:
Russia who want to play games will allocate a special time for gaming in their daily life
This type of game time is often given first to PC/console masterpieces.
In other time periods, we will choose some ultra-light mobile games that require less time.
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10.

Russian
Cultural Features

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Russian cultural characteristics
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Russian cultural characteristics
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Russian cultural characteristics
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A peek into Russia cultural characteristics through Russian sports
The most popular sports in Russia are
football, hockey, biathlon
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The Different
Generation: Gen Z

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GEN Z
GEN Z is a European and American definition for specific Western groups.
Specifically refers to people born from the late 1990s to the early 2010s
Mainly children of GEN X people
Parents were born in the 1960s to the late 1970s
internet generation
• the Internet Generation
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How to Catch the Trend?

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Top 5 trends - 2023
Hot trends: platforms for earning money
and tools for self-expression, involvement
in business, taking into account “outside”
points of view when doing business.
Hot trends: local brands,
transparency in communication
about production, collaboration
with local artists and
influencers, initiatives to
support vulnerable local groups,
shared spaces and pop-up
events.
Hot trends : popularity of retreats and
relaxation tools, interest in nature, health
practices and wellness services,
community development, soft
communication from brands, increased
attention to people in services and
products.
Hot trends: indulgent tastes and textures, brands
and products for pleasure and the feeling of
“everyday luxury”, introduction of flexible payment
methods.
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Hot trends: convenience
brands (inexpensive and
convenient), fixation of prices by
retailers for individual items and
categories, development of
private labels in retail and on
marketplaces, branded loyalty
programs and personalization of
offers, for services - multi-level
pricing models and a minimum
cost for a set of basic services.

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