The Impact of Uzbekistan Social Behavior and Culture on its Gaming Industry

1.

The Impact of Uzbekistan
Social Behavior and Culture
on its Gaming Industry

2.

Content Review
2
Uzbekistan Market Overview
The influence of Uzbekistan social
habits
The Influence of Uzbekistan
cultural characteristics
changing generation GEN Z
How to capture the trend of
Uzbekistan Internet culture?
internet culture
Application cases in games

3.

Uzbekistan
Market Overview

4.

Uzbekistan Population Overview
The majority of the Uzbekistan
population is Uzbek population is close
to 85%
4
The Uzbekistan population has a large
number of people under the age of 15

5.

Uzbekistan Player Overview
Among overall gamers
18~29 years old accounts for the largest
proportion
5
The overall percentage are quite similar.
However more than the half are males.

6.

Uzbekistan
Social Behavior

7.

Differences in social habits between China and the United States
Uzbek friends gathering
7
Chinese friends gathering

8.

The impact of Uzbek social habits on the gaming scene
Fragments of time
8
Dedicated play time
Uzbeks who want to play games will allocate a special
time for gaming in their daily life
This type of game time is often given first to PC/console
masterpieces.
In other time periods, we will choose some ultra-light
mobile games that require less time.

9.

The impact of Uzbek social habits on mobile game categories
The top 100 non-casual/match-3 games in the Uzbekistan in the past three years have only the following 7 games:
Uzbekistan mobile games are largely dominated by light casual/match-3 games, and players prefer these types of games.
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10.

Uzbekistan
Cultural Features

11.

Uzbek cultural characteristics
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Politeness and
hospitality
Family is on the
first place
Freedom and
equality
TimeManagment

12.

A peek into Uzbek cultural characteristics through Uzbek sports
adventurous spirit
12
The most watched sport in the Uzbekistan is soccer
Freedom and
equality
Family is essential
Time-managment

13.

The Different
Generation: Gen Z

14.

GEN Z
GEN Z is a European and American definition for
specific Western groups.
Specifically refers to people born from the late
1990s to the early 2010s
Mainly children of GEN X people
Parents were born in the 1960s to the late 1970s
internet generation
• the Internet Generation
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15.

The importance of GEN Z to the Uzbekistan gaming industry
In terms of population, GEN Z will become an important labor force group in the
Uzbekistan in the next 10 years.
In terms of game preferences, GEN Z has begun to show their preference and purchasing
power for mobile games
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16.

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