Thailand
Сountry at the Southeast Asian Indochinese Peninsula, composed of 76 provinces
‘The Land of Smiles’
Harmony and Respect- core concepts of Thai Culture:
Cuisine
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Thailand. Сountry at the Southeast Asian Indochinese Peninsula, composed of 76 provinces

1. Thailand

2. Сountry at the Southeast Asian Indochinese Peninsula, composed of 76 provinces

ราชอาณาจักรไทย
Officially the Kingdom of
Thailand
and formerly known as
Siam
Сountry at the Southeast Asian
Indochinese Peninsula,
composed of 76 provinces

3.

Capital and largest cityBangkok
Official languageThai
Form of government-constitutional
monarchy
Population~
69,428,453
Currency
Baht (฿)
Clockwise from northwest is bordered
by Myanmar, Laos, Cambodia, the Gulf
of Thailand, Malaysia and the Andaman
Sea

4.

Being a historically autonomous Asian kingdom, Thailand is significantly
influenced by its traditions. Buddhism and the monarchy have historically been
seen as sources of order and stability in society and continue to act as symbols of
unity for the Thai people. Yet, the culture is also accommodating of contemporary
practices and values. Many Thai people have embraced progressive ideas as their
country has globalised. This is reflected in the country’s capital, Bangkok- a
vibrant cosmopolitan city containing a melting pot of traditional influences and
contemporary attitudes.

5. ‘The Land of Smiles’

Thailand is renowned for the welcoming and
warm disposition of its culture and people.

6. Harmony and Respect- core concepts of Thai Culture:

Thai society is quite modest and conservative. The concept of 'face' is
one of the underpinning factors influencing the way in which Thais
behave and interact with one another. Face refers to a person’s or a
collective’s reputation, dignity and honour.
•actions such as complimenting
a person, demonstrating
respect or increasing another’s
self-esteem, one can give face.
A harmonious demeanour and
calm disposition is the norm,
• pointing out someone’s error,
criticising them or raising one’s
voice are all seen as actions that can
cause a loss of face and bring
shame. Thus, face can also be lost,
saved or maintained. Excessive
displays of negative emotions (e.g.
anger, selfishness) or outbursts are
avoided.

7. Cuisine

spicy
5 fundamental
tastes
bitter
salty
sour
sweet

8.

Common ingredients used include:
garlic,
chillies,
lime juice,
lemon grass,
coriander,
palm sugar,
fish sauce

9.

Jasmine variety rice forms a part of
almost every meal
Thais domestically consume over
100 kg of milled rice per person per
year
Over 5,000 varieties of rice from
Thailand are preserved in the rice
gene bank of the International Rice
Research Institute (IRRI)

10.

Greetings
In both a formal and informal situation, Thai people greet each other with
the word ‘sawadee’ followed by ‘kah’ for females and ‘kraap’ for males.
It is normal to refer to someone of a perceived higher status by the title
‘Khun’ (Mr/Ms) followed by their first name. For example, a shop
assistant would refer to their customer through the term ‘Khun’.
People of the same age or who are close friends will omit the use of the
title khun.

11.

Greetings
The Wai
Greetings are accompanied by the gesture known as a ‘wai’, which is the
placing of two palms together, with fingertips touching the nose. A wai
indicates the level of respect for another person and is an acknowledgement
of seniority. A person should bow their head with their palms pressed
together to indicate respect. The depth of the bow and the level of the hands
represents the level of respect. Whilst this form of greeting is still widely
used, the younger generation are not as rigid in their adherence to the
customary wai.

12.

Untranslatable words in Thai language
ม่ใจ[náːm]
Genuine kindness and willingness
to help others without expecting
anything in return.

13.

งอน (ngaawn)
is “a sulky feeling toward someone because of their action” .
This word represents a negative feeling, but it’s not quite as strong as being
angry or upset. The feeling ngaawn happens only between people who are
close to each other, such as a couple, family members, or friends. There are
many actions that indicate if someone feels ngaawn toward you, for
example:
Someone talks to you sarcastically.
Someone has stopped talking to you, or isn’t willing to talk to you.
Someone doesn’t want to meet you.
Someone doesn’t act well toward you as they used to.

14.

หัวกะทิ (hǔua gà-thí) and
หางกะทิ (hǎang gà-thí)
These are types of coconut milk. The process of making
coconut milk is to add water to the shredded coconut meat,
and then squeeze it until the water becomes coconut milk.
The first part of coconut milk we get from this process is
called hǔua gà-thí, while the coconut milk we get at the later
stage is called hǎang gà-thí. Hǔua gà-thí is richer in taste
than hǎang gà-thí.

15.

เกรงใจ (greeng-jai)
is the feeling of being afraid to disturb other
people, or afraid to have other people do
something for you (even if the other parties are
willing to do it for you).

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