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Categories: englishenglish advertisingadvertising

Structural-semantic features of English. Advertising texts promoting international tourism in Crimea

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Structural-semantic features of English
advertising texts promoting international
tourism in Crimea
BY Ervin Kukchiev
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• THE THEME ACTUALITY IS LAID IN
THE NECESSITY OF THE ANALYSIS OF
THE
DESCRIPTION
AND
PECULIARITIES OF LINGUISTIC AND
STYLISTIC FEATURES OF THE TEXT
OF ADVERTISEMENTS.
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THE OBJECT OF THE RESEARCH WORK IS
ENGLISH ADVERTISING TEXTS.
• THE SUBJECT OF THE RESEARCH IS SOCIAL,
CULTURAL AND LINGUISTIC FEATURES OF
THE TEXT OF ADVERTISEMENTS
INFLUENCING BUYING DECISIONS OF
FOREIGN TOURISTS.
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• THE
PRACTICAL
MATERIAL
WAS
TAKEN FROM RADIO, INTERNET AND
BROADCASTING
COMPANIES
ADVERTISEMENTS SUCH AS BBC, CNN,
ITV, CBS, BIO, BRAVO+1 AND RADIO
COMPANIES ABSOLUTE RADIO, BBC
RADIO1, SUNRISE RADIO AND THE
COAST.
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The theoretical and practical importance of the given
research is caused by expansion and deepening of
theoretical data on the concept "text", the language of
the advertising text improves efficiency of its speech
influence
.
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The Real
Thing
Coca-Cola
He keeps
going and
going and
going
Energizer
Just Do It.
Nike
Batteries
.
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Ноnda.
The
power of
dreams
.
Intel
Inside
Subaru.
Think.
Feel.
Drive)
.
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We love to see
you smile.
McDonald's

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Ivory Soap - 100 % Pure. Ivory Soap
Good to the
last drop.
Maxwell
House coffee
Melts in your
mouth, not in
your hands.
M&Ms
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Between love and madness lies Obsession!
Calvin Klein's Obsession
Crystal lip colour. It's
music for your lips!
Maybeline
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Would you like to feel
yourself in close contact with
nature?
Have you ever felt absolutely
wonderful aromas of forest
flowers?
Would you like to be one on
one with Crimean legends?
The Red Caves are just for
you!
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Soak up
sunshine and
fresh sea air!
Experience
Yalta Through
the natural
beauty!
Enter into the
history and
sunshine!
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Conclusion
Advertising as the special kind of the social information
covers almost all spheres of cultural, economic and
social life.
As a result of the research concerning the advertising
texts it is possible to make a number of conclusions:
• advertising texts possesses active synonyms;
• the advertising text should be bright and short.
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