Advantages and disadvantages of online and offline sources

1. Advantages and disadvantages of online and offline sources

2. Mavlonova Ozoda

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Mavlonova Ozoda
I am Jayden Smith
I am here because I love to give presentations.
You can find me at @username

3. Offline Communication

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Offline Communication
‘Offline’ communication used to be the only communication, but
obviously, that has changed significantly. What hasn’t changed
is that human beings are social creatures that respond to reallife connection and engagement. That’s as true today as it was
150 years ago.
And while it may not be as fast or convenient as its online
counterpart, offline communication still has a lot going for it.
It comes with that personal touch that we just don’t get from an email
or text message. There’s just “something” about a face-to-face
conversation – or a phone call, to a lesser extent – that can’t be
matched by digital options.

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In-Person
Generally speaking, most of us are recharged by
face-to-face interaction with other people. Our social lives –
or lack thereof – have a tremendous impact on our physical
and mental health. That’s perhaps the biggest advantage for
in-person communication. It resonates with us, even if only
subconsciously, like no other channel.
Don’t underestimate that. As far as pros go, face-toface interaction has a few that are hard to dismiss. It:

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It provides nonverbal cues. Conventional wisdom and
widely quoted studies tell us that only 7% of communication on
average comes from the words we use. The other 93% comes from
nonverbal cues, including body language and vocal elements. While
new evidence suggests that the figure may not be accurate, the one
thing that everyone agrees on is that the vast majority of
communication is conveyed nonverbally. Facial expressions,
gestures, paralinguistics, posture, proximity, eye contact, touch, and
appearance reveal a lot more than what we’re saying verbally. Any
communication without it, like text messages, may fall victim to
misunderstandings from its absence.

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According to Alex Birkett, growth marketer at Hubspot and
co-founder at Omniscient Digital, nothing beats in-person
communication when it comes to sales and building rapport.
“When I meet prospects in person, there is so much more
trust and so much less friction. To my knowledge, it isn’t
really possible to achieve the same level of rapport via solely
text communication like email. Even video conferencing
doesn’t bridge that gap entirely.”
That said, offline conversation is not without its cons, as well,
as people have many different preferred communication
styles.

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● Telephone Calls
Still, under the offline umbrella, it’s no surprise that
phone calls are (still) a popular channel. Short of meeting in real
life, they’re a close second in terms of feeling appreciated and
understood. Much of what we gain from an in-person
conversation can be achieved with a phone call. Most, but not all.
What are the advantages? It’s still personal. It’s still real-time
communication with instant gratification and responses. We get
some of the nonverbal cues – sighs, inflection, pitch, volume, and
tone – and we save some time because we don’t have to travel
anywhere. We can make a phone call to someone down the hall
or across the globe. Calls are also more private, secure, and
confidential than a written message, and are still an effective
sales tactic.
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8. Online Communication

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Online Communication
It’s a digital world, and to ignore that would be foolish. The
chief advantage of online communication is that both
geography and time are relatively – if not completely –
unimportant.
Online communication is available 24/7 and provides
global accessibility. Need to convey important and timesensitive information but it’s 2 a.m. in Germany where the
recipient lives? Go the online route.

9. Email

Going by the numbers, there is perhaps no more popular
channel than email. Nearly everyone, regardless of age or
location, has access to and knows how to use email. Hundreds of
billions of emails are sent and received every single day
worldwide.
Reach. There were 3.8 billion email users worldwide in
2019. It’s expected to hit 4.3 billion – over half the population – by
2023. Affordability. Email is free for most users, and even if you
decide to upgrade to a paid service, it’s still an extremely
affordable channel for individuals and businesses.
Accountability. As a written medium, it’s easy to keep records of
email conversations, promises, and agreements.
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10. Other advantages of email include:

Depth. Because it’s not limited by character or word count
like some social or text platforms, you can convey a lot of
information in a single, in-depth email. Speed. Hit ‘send’, and your
email is almost instantly delivered to the inbox of your recipient(s).
Scalability. Start small, and grow. Email service providers like
Mailshake make it dead simple to send a personalised message to
one recipient, or dozens. Mobility. Send an email from your desktop
at work, your laptop at home, or your smartphone from virtually
anywhere. Personal. It’s never been easier to add personalisation
to every customer touchpoint. With email, you can segment and
send highly targeted messages. Data and Experimentation. You can
track the effectiveness of your email outreach over time, and you
can run controlled experiments. At scale, this can lead to a much
better ROI.
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11. Video Conference

This one blends the best of face-to-face and online
channels. You get all of the advantages of a phone call but with
almost all of the nonverbal cues for better communication. You can
cross great distances, too. Friends, family, or customers on the other
side of the world? Video has it covered, to say nothing of the money
you save on travel costs. In a recent study conducted by Lifesize,
94% of respondents said video conferencing increases productivity
and 89% said video conferencing helps them feel connected. It’s
the instant-gratification, real-time communication that we love, and
a strong bridge to keep older customers that are further away from
you happy and satisfied. But, yet again, there are cons to the
medium, too, like technical issues, setup costs, and international
time zones (everyone still needs to be available at the same time), to
name but a few.
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12. Video Conference

If you’re dealing with younger generations, you should
particularly look to use social media, instant messaging, chatbots,
and SMS texting in your communication strategy, all of which are
fast, usually opened and responded to very quickly, and popular.
But you have to keep the messages short, and you can also run the
risk of appearing intrusive if you send too many. Balance is the
name of the game. Ultimately, you’ll need a strategy that
incorporates multiple channels for communication. Customers want
to be able to communicate with you via their preferred channel,
whether that’s the telephone and face-to-face interactions, or email
and chat/IM. The question to ask is, Who are your customers?
Which channels do they prefer? At a minimum, you’d do well to have
at least one online channel – such as email – and one offline
channel – such as a phone number or periodic real-world meetings
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13. Thanks!

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Thanks!