Maitab Sultanova. Metaphor Analysis in Biden’s victory speech (Cameron’s Approach)

1.

M E T A P H O R
A N A L Y S I S
I N
B I D E N ’ S
V I C T O R Y
S P E E C H
( C A M E R O N ’ S
A P P R O A C H )
MAITAB SULTANOVA (MATRIKELNUMMER
107697,[email protected]) FAHSEMESTER:
STUDIENGANG: MA-SMG (MUDIM)
ABGABEDATUM: 11.04.2021
KURS: METAPHOR
ANALYSIS OF MEDIA COMMUNICATIONW ISE 20/21
01

2.

What is metaphor?
Identifying Metaphor in the text
Table of
contents
Identifying its contextual meaning and basic
meaning .
Finding Systematicity in Metaphor Use
Identifying primary discourse activity of the
speaker

3.

“Metaphor is a device for seeing something in terms of
something else” (Burke, 1945:503)
WHAT IS
METAPHOR
?
Metaphor is a figure of
speech in which a word or
phrase literally denoting one
kind of object or idea is used
in place of another to suggest
a likeness or analogy
between them

4.

IDENTIFYING METAPHOR IN JOE
BIDEN’S VICTORY SPEECH

5.

6.

7.

8.

1st grouping organism: doesn't see red states and
blue states; to restore the soul of America; to rebuild
the backbone of this nation; they are in my heart;
you've become an honorary Biden.
2nd grouping construction: America's bent the arc of
the moral universe; a time to reap and a time to sow;
be constructed out of compassion, empathy, and
concern;
FINDING
SYSTEMATICIT
Y IN
METAPHOR
USE
3rd grouping battle: the battle to save our planet; the
battle to restore decency; the battle to defend
democracy; battle for the soul of America; the
constant battle between our better angels and our
darkest impulse.

9.

IDENTIFYING PRIMARY DISCOURSE
ACTIVITY OF THE SPEAKER
Introduction: Joe Biden greets all Americans and points at people who are next to
him while interacting with the audience.
The main part: Joe Biden expresses the feeling of gratitude to his wife for her love
and tireless support. Then he shows how honored he is to serve with a great vice
president Kamala Harris. He reminds his fellow Americans that his plans are
possible to implement. Joe Biden expresses his special gratefulness to all the
workers and volunteers who took part in this event. He continues with listing all
things which American folk wants to improve, showing by that that he is aware of
their wills and will do everything possible in order to fulfill them.
Conclusion: He finishes his speech by his childhood reminiscence of his
grandparents saying him “Joey, spread the faith”. Joe Biden thanks everyone and
says once again “Spread the faith”.

10.

Thank you for
your attention !