Tourist Development of the Historical and Cultural Space as the Direction of Regional Policy

1. Tourist Development of the Historical and Cultural Space as the Direction of Regional Policy

Nataliia Zigern-Korn
Saint-Petersburg State University

2. Semi-peripheral regions in terms of socio-economic development

lagging semi-periphery
nucleus of semi-periphery
catching semi-periphery
other Regions

3. Central-peripheral zoning of the Russian Tourist Space (number of domestic tourists visits)

central regions
semi-peripheral
regions
Peripheral Regions

4. The main features of Russian tourist space -Uneven spatial distribution of: tourist attractions, the quality of infrastructure

tourism industry personnel
- Most of the tourist centers are the economic centers or the special economic zones, where
there are preferences for tourism development.
- Their geography is often not identical with the distribution of the historical and cultural heritage
which is mainly concentrated in socio-economic periphery (aged regions and small cities).
Importance of regional policy to diversify tourist space

5.

Saint-Petersburg
Tosno
Veliky
Novgorod
Chudovo
Valdai
Vyshniy
Volochiok
Torzhok
Tver
Moscow

6. Number of historical and cultural sites Activity of recreation facilities, campings and other organizations of rest Number of

8000
7000
6000
5000
4000
3000
2000
1000
0
Number of historical and cultural sites
Leningrad
region
Novgorod
region
Tver region
Moscow
region
300000
250000
Activity of recreation facilities, campings and
other organizations of rest
200000
150000
100000
50000
0
Leningrad
region
Novgorod
region
Tver region
Moscow
region
2000
Number of employees of the tourist enterprises
1500
1000
500
0
Leningrad
region
Novgorod
region
Tver region
Moscow
region

7. Favorable conditions of the tourist intercapital regions market development

• Location near the highway of federal importance.
• The favorable location between two major tourist centers.
• High potential for different types of tourism: cognitive, pilgrimage,
religious, natural and environmental, water sports and leisure, hunting.
• Surviving ethno-cultural environment with traditional crafts, cooking,
national holidays can be well used in cultural tourism, in trade and supply,
souvenirs production
• Loyal attitude of regional and municipal administrations to the tourist
business objects formation
• Low production costs (to compare with Moscow and St. Petersburg). The
low cost of land
• Availability of educational institutions involved in tourism
• Growing interest of Western tourists to provincial Russia (annual foreign
tourists growth rates - about 20%)
• Low competition in the segment 3 * accommodation

8.

«Russia Between the Capitals»
(Traveling from Petersburg to Moscow)
Russian life
Life of nobility
Peasant life
County town life
Monastic life
Merchant's life

9. Problems of the tourist intercapital market development

•The absence of an organized system for the promotion of tourism
product
•Lack of trained staff
• Prevalence of amateur tourism
• Outdated infrastructure of accommodation, poor conditions of
service
• The rising cost of supply on the domestic market, has reached
the international level with a low quality of service
• Slow development of a of public catering network in the absence
of sustainable off-season demand
• Historical and cultural sites is need of restoration
• Lack of advertising and information support coming on highway

10. Result of inter-regional cooperation for tourism development in the intercapital region

Redistribution of tourist traffic between St. Petersburg and Moscow
Development of cluster initiatives and increasing the efficiency of the tourism
industry
Promotion of employment
Economic growth regions
Development of national tourism brand

11. Tools of regional policy for the tourism development of the historical and cultural space

strategies
strategiesand
and
programs
programsfor
fortourism
tourism
development
developmentininthe
the
regions
regions
Spatial
SpatialPlanning
Planning
Territorial
TerritorialSchemes
Schemes
Recreational
Recreational
Development
Development
Investment
Investmentplatforms
platforms
(area)
(area)
Investment
InvestmentProjects
Projects
Inter-Regional Tourism Development Program
Investments
Attracting Investments
Attracting
Strategic
StrategicPlanning
Planning
Regional
Regional Marketing
Marketing
11

12. Tourist development of the historical and cultural space as the direction of regional policy  

Tourist development of the historical and cultural space
as the direction of regional policy
toolkit to diversify tourist space
stimulating economic growth and
social development in Russia
Peripherals

13. The tourism role in region development

THE TOURISM ROLE IN REGION DEVELOPMENT