The applying of virtual reality in marketing of luxury cars segment

1.

THE APPLYING OF
VIRTUAL REALITY IN
MARKETING OF LUXURY
CARS SEGMENT.
Research Proposal
Saint-Petersburg, 2019
Dmitriy Evstigneev
Vladimir Litash
Group BMN – 164
Academic Supervisor:
Denis Kondrashov

2.

Faculty of management
BACKGROUND INFORMATION
AND PROBLEM STATEMENT
How the applying of virtual reality
technology infuences the marketing
campaigns of luxury car segment?

3.

Faculty of management
RESEARCH QUESTION
How the applying of virtual reality
technology infuences the marketing
campaigns of luxury car segment?

4.

Faculty of management
GOALS
Identify how companies apply
virtual reality technology
within their marketing
campaigns
Predict the return of investments in
virtual reality from 2020 to 2025

5.

Faculty of management
OBJECTIVES
Analyze previous studies
Find companies
Make a forecast

Faculty of management
LITERATURE REVIEW
3,95
3,73
3,35
2,75
2,45
1,78
Level of
convinience
2,06
Level of
relevance
1,9
High quality of
information
mean brochure
8,13
Technology
7,2
6,3
8,58
Presentation
7,33
5,28
7,55
7,04
Apartment
6,02
VR
2D video
Picture
2,55
2,28
1,82
Level of
interactivity
Immersion
mean virtual reality
1,84
Level of
learning

7.

Faculty of management
METHODOLOGY
Data collection
Case study
Sales reports
Annual financial reports
Forecast

8.

Faculty of management
ANTICIPATED RESULTS
The confirmation of the hypothesis
Recommendations for companies
The high level of relevance for future studies

9.

Faculty of management
SUMMARY
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REFERENCES
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