Global Governance

1.

Global Governance
Alina Gegamova
2nd Year Student
13.09.2016

2. What is WIPO?

Mandate, governing bodies and procedures are set out in the WIPO
Convtention, which established WIPO in 1967.
WIPO is the global forum for intellectual property services, policy,
information and cooperation. WIPO is a self-funding agency of the
United Nations (since 1974), with 189 member states. Was transformed
from Bureaux for the Protection of Intellectual Property – best known by
its French acronym, BIRPI (established in 1893).
The mission of WIPO is to lead the development of a balanced and
effective international intellectual property (IP) system that enables
innovation and creativity for the benefit of all.

3. What is IP?

Intellectual property (IP) refers to creations of the mind, such as
inventions; literary and artistic works; designs; and symbols, names and
images used in commerce.
IP is protected in law by, for example, patents, copyright and
trademarks, which enable people to earn recognition or financial
benefit from what they invent or create. By striking the right balance
between the interests of innovators and the wider public interest, the
IP system aims to foster an environment in which creativity and
innovation can flourish.
The next slide will introduce main kinds of property, but for more information you can read this: WIPO
Intellectual Property Handbook: Policy, Law and Use // http://www.wipo.int/about-ip/en/iprm/.

4.

Copyright
Copyright is a legal term used to describe the rights that creators have over their literary
and artistic works. Works covered by copyright range from books, music, paintings,
sculpture and films, to computer programs, databases, advertisements, maps and technical
drawings.
Patents
A patent is an exclusive right granted for an invention. Generally speaking, a patent provides
the patent owner with the right to decide how - or whether - the invention can be used by
others. In exchange for this right, the patent owner makes technical information about the
invention publicly available in the published patent document.
Trademarks
A trademark is a sign capable of distinguishing the goods or services of one enterprise from
those of other enterprises. Trademarks date back to ancient times when craftsmen used to
put their signature or "mark" on their products.
Industrial designs
An industrial design constitutes the ornamental or aesthetic aspect of an article. A design
may consist of three-dimensional features, such as the shape or surface of an article, or of
two-dimensional features, such as patterns, lines or color.
Geographical indications
Geographical indications and appellations of origin are signs used on goods that have a
specific geographical origin and possess qualities, a reputation or characteristics that are
essentially attributable to that place of origin. Most commonly, a geographical indication
includes the name of the place of origin of the goods.

5. About legal framework and procedures

6. Excuse me for those advertisements at the end of the video, if I were there, I wouldn’t have introduced them, but I hope you

enjoyed at least
interactive manner and got the point of the main
goals and activities of the WIPO.

7. Once more about main WIPO systems

8. The structure of the WIPO

WIPO's organizational structure is based on seven Sectors, each
headed by a Deputy Director General (DDG) or Assistant Director
General (ADG), under the overall leadership of the Director General.
Each Sector comprises several units, usually called Divisions or
Departments, led by Directors. These are responsible for delivering the
programs and activities approved by member states in the Program and
Budget.

9.

10. Resolving IP disputes

WIPO’s international Alternative Dispute Resolution services enables to
resolve IP disputes outside the courts, in a single neutral forum, saving
significant time and money.
Fast, flexible and cost-effective services for settling IP and technology
disputes outside the courts include:
• Mediation — where an impartial mediator helps two or more parties in
dispute reach a mutually acceptably agreement between themselves.
• Arbitration — where the parties agree to submit their dispute to an
arbitrator, who then makes a final, binding decision (award).
• Expert determination — where the parties agree to submit a specific issue
(such as a technical question, or the valuation of an IP asset, or royalty
rates) to one or more experts who make a determination.

11. Global governance

WIPO provides a global policy forum, where governments,
intergovernmental organizations, industry groups and civil society
come together to address evolving IP issues.
Member states and observers meet regularly in the various WIPO
Committees and decision-making bodies. Their challenge is to
negotiate the changes and new rules needed to ensure that the
international IP system keeps pace with the changing world, and
continues to serve its fundamental purpose of encouraging innovation
and creativity.

12. Cases: how WIPO helps to protect geographical indications

13. Once more*: what is a geographical indication?

A geographical indication (GI) is a sign used on products that have a
specific geographical origin and possess qualities or a reputation that
are due to that origin. In order to function as a GI, a sign must identify a
product as originating in a given place. In addition, the qualities,
characteristics or reputation of the product should be essentially due to
the place of origin. Since the qualities depend on the geographical
place of production, there is a clear link between the product and its
original place of production.
*If you were attentive, I have already introduced this term on slide №4.

14. Geographical indications in action

From Switzerland’s Gruyère cheese to Mexico’s Tequila, geographical
indications and appellations of origin are a common feature of
everyday life. They not only provide a way for business to leverage the
value of their geographically unique products, but also inform and
attract consumers.
I wanted to tell you about the case of
Georgian wine, but unfortunately will not
be able to do that. If you are interested
in this story, please, follow the link:
http://www.wipo.int/wipo_magazine/en
/2012/02/article_0003.html

15.

I hope, you enjoyed the presentation even
without my comments.
Thank you!