Volume of Suff. Configurator

1.

H2 2019 STRENGTHENING : 3 OPTIONS
Volume of Suff. Configurator
65 000
55 000
Option
Budget
Visits
Begin conf
Suff. conf
Leads
Actual 2019
81 900 019,39 ₽
3 331 508
897 842
328 146
2 745
Option 1
88 295 924,97 ₽
3 597 967
929 548
331 299
2 957
94 139 379,97 ₽
3 661 500
341 827
3 101
352 051
3 324
45 000 Option 2
July
Option 3
August
100 551 922,97 ₽
Actual
Only PC
September
3 710 413
Option 1
960 431
October
990 629
Option 2
Budget
Actual 2019
81 900 019,39 ₽
Option 1
88 295 924,97 ₽
Option 2
94 139 379,97 ₽
Option 3
100 551 922,97 ₽
Brand
Generic
Option 1
Option 2
Option 3
6%
8%
8%
7%
28%
30%
33%
37%
66%
62%
59%
56%
November December
Option 3
Search
Option
Actual
Competitors
75 782 087,94 ₽ 3 470 922,82 ₽ 2 628 990,62 ₽
81 700 219,37 ₽ 3 741 981,30 ₽ 2 834 299,19 ₽
87 107 168,29 ₽ 3 989 626,92 ₽ 3 021 874,10 ₽
93 040 694,32 ₽ 4 261 390,50 ₽ 3 227 716,73 ₽
Display
Remarketing
Maximum coverage for Brand &
Model category in every option
Increasing share of Network
Placement as an instrument with
a high potential in connection
with elaborate audience
targetings

2.

H2 2019 STRENGTHENING : OPTION 1
Actual
Option 1
Option 1
Budget
Visits
Begin conf
Suff. conf
Leads
6%
8%
Yandex
65 772 029,65 ₽
2 474 319
639 249
227 834
2 196
28%
30%
Google
22 523 895,32 ₽
1 123 648
290 299
103 465
761
Total
88 295 924,97 ₽
3 597 967
929 548
331 299
2 957
66%
62%
Option 1
Budget
Visits
Begin conf
Suff. conf
Leads
Search
54 743 473,48 ₽
2 230 740
576 320
205 405
1 933
Display
26 488 777,49 ₽
1 079 390
278 864
99 390
780
Remarketing
7 063 674,00 ₽
287 837
74 364
26 504
244
Total
88 295 924,97 ₽
3 597 967
929 548
331 299
2 957
Search
Display
Remarketing
Search as a continuous source
of traffic and conversions.
2nd priority is for Yandex &
Google Network (wide reach
and possibility for detailed
targetings)

3.

H2 2019 STRENGTHENING : OPTION 2
Actual
Option 2
8%
Option 2
Budget
Visits
Begin conf
Suff. conf
Leads
6%
Yandex
70 124 845,43 ₽
2 536 606
665 365
236 810
2 307
28%
Google
24 014 534,54 ₽
1 124 894
295 066
105 017
794
Total
94 139 379,97 ₽
3 661 500
960 431
341 827
3 101
33%
66%
59%
Only PC
Option 2
Budget
Visits
Begin conf
Suff. conf
Leads
Search
55 542 234,18 ₽
2 160 285
566 654
201 678
1 930
Display
31 065 995,39 ₽
1 208 295
316 942
112 803
903
Remarketing
7 531 150,40 ₽
292 920
76 834
27 346
268
Total
94 139 379,97 ₽
3 661 500
960 431
341 827
3 101
Search
Display
Remarketing
Top-priority option in terms of costefficiency for each placement
instrument. Maximum coverage for
conversion-generated Search
categories and presence in Generic
& Competitors categories.

4.

H2 2019 STRENGTHENING : OPTION 3
Actual
Option 3
7%
Option 3
Budget
Visits
Begin conf
Suff. conf
Leads
6%
Yandex
74 901 577,40 ₽
2 592 721
692 221
246 002
2 493
28%
Google
25 650 345,56 ₽
1 117 692
298 408
106 049
831
Total
100 551 922,97 ₽
3 710 413
990 629
352 051
3 324
37%
66%
56%
Only PC
Option 3
Budget
Visits
Begin conf
Suff. conf
Leads
Search
56 309 076,86 ₽
2 077 831
554 752
197 149
1 964
Display
37 204 211,50 ₽
1 372 853
366 533
130 259
986
Remarketing
7 038 634,61 ₽
259 729
69 344
24 644
274
Total
100 551 922,97 ₽
3 710 413
990 629
352 051
3 324
Search
Display
Remarketing
Increased investments are aimed at
new potential targeting audience
which might lead to increased CPA
levels.