Crowdfunding

1. Crowdfunding

By Alen Tayzhanov

2. What is?

• Crowdfunding is the practice of funding a project or venture by
raising monetary contributions from a large number of people
• The crowdfunding model is based on three types of actors:
• Who need
• Who support
• Who moderate

3. History

• Word "crowdfunding“
• The first crowdfunding sites

4. Types

• Equity based
• Donation based
• Lending based
• Reward based

5. Role of the crowd

• Choose what you want to
• Innovations
• Availability

6. Crowdfunding platforms

• Crowdfunding models:
• Money for goods
• Donation based
• Money for business ventures
• Continuous funding
• Post-creation services

7. Money for good

Name
ArtistShare
CentUp
ClassWish
CommonBond
Community
First Funder
FundAnything
FundedByMe
FundRazr
Fundly
GiveForward
GlobalGiving
GoFundMe
Headstart
ICrowdFund
Indiegogo
JustGiving
Ketto
Kickstarter
LaunchGood
Mobcaster
Myfreeimplants
Offbeatr
Peoplefund.it
Piggybackr
Planeta.ru
PledgeMe
PledgeMusic
Pozible
Rally.org
RocketHub
Sellaband
Sponsume
Tilt.com
YouCaring
Weeve
Model
KiA
KiA
KiA
KiA
KiA
KiA or AoN
KiA
AoN
KiA or AoN
KiA
KiA
KiA
KiA or AoN
AoN
KiA or AoN
KiA or AoN
KiA
KiA
AoN
KiA or AoN
AoN
AoN
AoN
AoN
KiA
AoN or KiA
AoN
AoN
AoN
KiA
KiA
AoN
KiA
KiA or AoN
KiA
KiA
Focus
Musicians
Ongoing
Education
Student loans
Platform
Community
Funding for any
Equity and
Personal,
Personal,
Online
Nonprofit
Non incentiveEntrepreneurs
Donation and
Allows a broad
Social good
Funding for any
Creative projects
Allows a broad
TV shows
Cosmetic surgery
Pornography
Young children,
Allows a broad
Allows a broad
Musicians
Creative
Medical,
Musicians
Any goal
Medical
Nonprofits
Country
US
US
US
US
US
US
US
Sweden,
Canada
US
US
US, UK,
US
Israel
Ireland
US
UK
India
US, UK,
US,
US
US
US
UK
US
Russia
New
Spain, UK,
Australia,
US,
US
Germany
UK
US
US, UK,
Canada
Notes
Has own
Decentrali
Allows taxFunded by
Allows
Fundraisi
Only
Lets you
Available
Provides
Provides
Provides 5Non-profit
Non-profit
Largest
Highest
Largely
Focused
Projects
Attached
Young
Bitcoin
Offers
Does not
Site

8. Donation based

Name
Model
DonorsChoose AoN
Experiment.co AoN
Focus
Country
Education US
Scientific US
Notes
No

9. For business ventures

Name
Angels Den
AngelList
BnkToTheFuture
CircleUp
Companisto
Crowdfunder
CrowdCube
EarlyShares
Emerging Crowd
EquityNet
Fundable
FundedByMe
FundersClub
Funding Circle
Gambitious
Innovestment GmbH
Invesdor
InvestedIn
Invest Next Door
Kopernik
Lendico
Lending Club
LendingCrowd
LendInvest
MicroVentures
Optimize Capital
OurCrowd
PledgeMe
Prosper Marketplace
rebuildingsociety.co
Return on Change
Rock The Post
SecondMarket
SeedInvest
Seedrs
Seedups
StartupValley
Symbid
SyndicateRoom
TenPages.com
ThinCats
Trillion Fund
TrustLeaf
TubeStart
Unbound
Upstart
Wahooly
Wefunder
Wishberry
Zencap
Zopa
Funding model
Equity, Debt,
Equity, Debt
Equity, Debt, Rewards
Equity
Equity
Equity, Debt
Equity, Rewards
Equity
Equity, Debt
Equity, Debt
Equity, Debt, Rewards
Equity, Rewards
Equity
Debt
Equity
Equity auctions
Equity
Equity
Equity
Other
Debt
Debt
Debt
Debt
Equity
Equity
Equity
Equity
Debt
Debt
Equity
Equity
Equity, Debt
Equity
Equity
Equity
Equity
Equity, Rewards
Equity
Revenue sharing
Loan
Equity
Debt
Equity
Perqs
Debt
Equity
Equity
Debt
Debt
Debt
Focus
All businesses
Start-ups
small businesses
Consumer products
European companies,
Small and medium
start-ups, small
Country
UK
US
CYM
US
Germany,
US
UK
US
SMEs in emerging
UK
Startups and mature US
Seed stage
US
Entrepreneurs
Sweden, Finland,
Start-ups
US
Small businesses
UK
Game development Netherlands
Germany
Startups and growth Finland, Sweden,
USA
Small Businesses
US
3rd world issues
Small and medium
Germany
USA
Small and medium
UK
Property
UK
Tech Startups & High US
Canada
Israel
New Zealand
USA
All businesses
UK
Early and growth
USA
Early stage techUSA
Late stage start-ups USA
Early stage
USA
Seed-stage
UK & Europe
Early stage techUK, Ireland, USA &
Technology start-ups US
Start ups and
Netherlands
Growth businesses UK
Books
Netherlands
Small businesses
UK
environmental and UK
Small businesses
US
Video production
US
Books
UK
Loans for recent
US
Tech startups
US
Startups
US
Creative startups
India
Small and medium
Germany, Spain,
UK
Notes
# of investor
Currently serves
$104 Million
Currently serves
Currently serves
45
12
167,384
€50 Million
€25 Million
$100 Million
£80 Million
14
39,738
$200 Million
$164 Million
52,434
$35 Million
£634 Million
Launched
Currently serves
Funded sum
€2 Million
€5 Million
$47 Million
Currently serves
First Scottish peer-toFirst live peer-to-peer
Currently serves
28
$9 Million
£1.2 Million
£308 Million
$70 Million
2,200,000
$3,000 Million
Currently
First equity crowd
25
30
$20 Million
£100 Million
Responsible for one
33,5
€321 Million
£37 million
Friends and family
7
1,6
£110 Million
$41 Million
Acts as both a
Currently serves
Rebranded to
45
10,5
$13 Million
For business ventures

10. Continuous funding

Name
Bountysource
Patreon
Frequency
Monthly or onetime donations
Focus
Open-source software
developers
Monthly or every Musicians, Podcasts,
time new content is Vloggers, Youtubers,
released
Webcomics
Subbable
Monthly or onetime donations
Web series (both
entertainment- and
education-oriented)
Sprked
Monthly or
everytime content
is released
Modders (mod creators),
Indie gamers, Live
streaming, Gaming
related
Notes
Money can be withdrawn via
Paypal, Check, Bitcoin, and
Ripple or used to
postsoftware bounties within
Bountysource.
Subscribing to a project
allows to view and post on its
content stream. Patreon
allows to set a monthly
maximum to avoid going over
a set budget.
The money that users spend
goes into a "perk bank" and
can be redeemed for creatordetermined perks. Free
subscriptions are available.
The site uses a subscriptionbased model but the actual
mods are not allowed to be
sold.
Continuous funding

11. Post-creation

Name
Flattr
Unglue.it
Method
Flattr button display
Contributing to
Focus
Content creators
Books

12. Benefits

• Profile
• Marketing
• Audience engagement
• Feedback

13. Risks & barriers

Risks & barriers
• Reputation
• IP protection
• Donor exhaustion
• Public fear of abuse