Jet set

1. Jet set

JET SET
BY YAROSLAV MEDVEDEV AND KATHERINE VOLKOVA

2.

3. Reasoning

REASONING
• To make use of our competitive advantage
• To employ our students as English tutors
• To help school graduates pass MGIMO entrance exam

4. Market analysis

MARKET ANALYSIS
Regions interested in learning
English:
Nizhniy Novgorod – 120%
Kazan – 160%
Ufa - 147%
Stavropol – 136%
Izhevsk – 131%
Cheboksary – 138%
Lipetsk – 126%
Makhachkala - 192%
Ulyanovsk – 124%
Saransk – 158%
Top regions applicants apply from:
Moscow
Saint Petersburg
Rostov-on-Don
Nizhniy Novgorod
Ekaterinburg
Voronezh
Novosibirsk
Krasnodar
Samara
Ufa

5. Financial modelling

FINANCIAL MODELLING
Net profits graph
NPV - 195000 RUB
40
20
PBP – 5 months
0
9/ 2016
-20
-40
-60
-80
10/ 2016 11/ 2016 12/ 2016
1/ 2017
2/ 2017
3/ 2017
4/ 2017
5/ 2017
6/ 2017
7/ 2017
8/ 2017

6. Why JetSEt?

WHY JETSET?
MGIMO Courses
• 850 RUB per
academic hour
• Moscow citizens
only
Online lessons with
tutors from MGIMO
• 3000 RUB per
academic hour
• Conducted online
Our course
• 300 RUB per
academic hour
• Conducted online

7. Advertising campaign

ADVERTISING CAMPAIGN
VK advertisement
Data we receive
from our potential
clients
Group in VKontakte

8. Required investments

REQUIRED INVESTMENTS
• 6000 RUB – Landing page
• 30000 RUB – VK advertising campaign
• 10000 RUB – Curriculum development
• 28000 RUB – iSpring Online Distance Education System
Total: 74000 RUB

9. Thank you for your attention!

THANK YOU FOR YOUR ATTENTION!