Internal communication audit
1. Internal Communication AuditSAFARICOM
2. Executive SummaryThe CEO of Safaricom LTD is committed towards improving
communication within the organization.
This audit was contracted for, approved and supported by the
Board and the CEO as part of a commitment to increase
communication both within and outside the organization.
It clearly demonstrates their willingness to risk change in
order to improve the efficiency within the organization.
The goal of this communication audit was to seek facts as well
as perceptions, and from these to propose recommendations
that could ensure improved management of public relations,
greater parent and community involvement, and enhanced
two-way communication between the internal and external
stakeholders of Safaricom LTD.
3. Satisfaction with managementThe team’s satisfaction
with the management is
Levels of satisfaction
were reported on:
How management deal
Level of ease in
Amount of care shown by
management for the team
4. Satisfaction with Media ChoiceUse of informal
and is effective.
Texts and phone
calls are the main
types of informal
5. Commitment of employeesIndividual
commitment to the
organization is in the
7. Satisfaction with CoachesThe satisfaction
consistency of the
provide a variety of
Satis fac tion With the cons is tenc y of Communication
100%satisfied neutral dissatisfied
These responses are
the most diverse in
terms of overall
8. Perception of workmate CommitmentThe perceptions of
much lower than
individual levels of
9. Communication Problems in the organization.Not All Employees Being Kept Informed
Employees Not Receiving Consistent
Messages from Management
Employees Not Receiving Timely Messages
10. RecommendationsTimely Communication
Uniformity in communication
Proper chain of command
11. ReferenceAlvesson, M. (1996). Communication, power and
organization (No. 72). Walter de Gruyter.
Taylor, J. R. (1993). Rethinking the theory of
organizational communication: How to read an
organization. Ablex Publishing Corporation.